Software redefining mobile phones
2022-07-15
The popularity makes people see the rich software application ecosystem of IOS system. Apple's "ios+a series chips" have become a model for the integrated development of mobile phone software and hardware after the "Wintel" alliance in the personal computer field, and have also led to the continued prosperity of the "Qualcomm + Android" portfolio. According to strategy analytics, in the first quarter of 2022, global smartphone shipments fell 11% year-on-year to 314million. Apple ranks second with 18.2% market share, and its shipment volume is the only manufacturer in the top five that has achieved positive growth (0.6%). At the moment when hardware innovation meets the ceiling, software breakthroughs are placed in the hope of "sustaining growth". Influenced by the awakening of health awareness, smart Internet, cloud computing and meta universe, mobile phones are not just the integration of game consoles, bank cards and bus cards. "Software redefinition" is becoming the key to the extension and innovation of mobile phones. Software ecosystem "grows" in hardware When the first generation iPhone was launched, Steve Jobs said it was a combination of three revolutionary products: iPod music player, mobile phone and Internet communication device, which became a solid foundation for building Apple's ecosystem. The links between iPhone, iPad, MAC, airpods and apple watch terminal hardware are inseparable from software services such as search, space delivery, data migration, relay, hotspot, general clipboard, and the ecological construction of app store and icloud. According to Apple's official data, in 2020, the sales of app store ecosystem was $643billion, an increase of 24% year-on-year. Apple helped small developers build applications through more than 250000 application programming interfaces (APIs) contained in 40 software development kits (SDKs), and paid $60billion to developers in 2021. At the same time, many software companies and Internet companies growing on mobile hardware, such as Google search, Amazon and Alibaba e-commerce, Facebook and Tencent social, meituan and other life e-commerce, have gradually grown into towering trees. Apple ecosystem has laid a development path for mobile phone manufacturers to take mobile phone hardware products as the core, establish a hardware ecosystem, and establish a pan software and pan Internet service ecosystem market with application market and cloud storage. Huawei began to build the Hongmeng system in 2012. In 2021, the Hongmeng system began to push to mobile phone users, and more than 300 million users were obtained in more than half a year. Over the years, Huawei has launched the server operating system Euler, Gauss database, Cangjie programming language and other software, and finally achieved the autonomy of the server, PC, mobile phone and other operating systems, forming a closed loop. At the recent press conference, Yu Chengdong, CEO of Huawei consumer business, announced the latest data of Hongmeng system - Hongmeng system has broken through the life and death line of 16% of the global ecological market share, with more than 240million mobile terminal devices equipped with Hongmeng system, 300million IOT devices equipped with Hongmeng operating system, and more than 2000 ecological partners. If Apple and Huawei are defined as enterprises that adhere to the dual track parallel of software and hardware, other enterprises that started with hardware and software also tend to embrace the integration of software and hardware. Qualcomm, which started with communication chips, launched AI software "family bucket" in June this year in the face of the smart networking trend of smart phones, cars, XR, computing, the Internet of things and cloud platforms. Support AI frameworks such as tensorflow and pytorch upward, and support mainstream operating systems such as Android, windows and Linux downward. In contrast to Qualcomm, Google changed its "ticket playing" attitude towards hardware at the Google i/o conference in May this year. While updating a variety of software, it successively released five new hardware products, including smart phones, smart watches and AR glasses, to create a software and hardware ecosystem based on the Android ecosystem. When a third-party platform software, Internet and artificial intelligence company that advocates open source and openness begins to "seriously" promote hardware and software hardware coupling innovation, it may mean that it is difficult to realize the urgency of subtle changes in hardware requirements if it does not really end up making hardware. Microsoft, the same desktop operating system manufacturer, once threatened not to make hardware and avoid "becoming an opponent of partners". However, many years later, it finally made its own laptop surface. Its original intention was still to better understand the collaborative innovation of software and hardware. Wang Jiping, assistant vice president of IDC China, said that system platforms, software applications and terminals are increasingly closely interacting to promote multi terminal intelligence and interconnection. In the future, intelligent terminal equipment will no longer grow in a single product scale, but will move towards an ecological development mode driven by systems and software. When mobile phones become the connection hub in the era of smart Internet, where will software redefine point? Will mobile phones become the keys to cars? Apple first launched Carplay system in 2014, connecting iPhone to cars and using apple maps, music software, etc. on car screens. In the same year, Google officially announced the establishment of the open automotive alliance, which aims to promote the rapid march of Android system into the automotive industry and promote the innovative development of the intelligent automotive industry. After eight years, apple showed its new Carplay system on this year's wwdc22, which supports all screens and interfaces in the car. It can read information in the car through the car instrument, and has more personalized UI interface customization functions, truly integrating iPhone and car Carplay system. Apple data shows that 98% of cars sold in North America now support Carplay. At the Google i/o developer conference held in May this year, Google announced that more than 150million vehicles were compatible with its Android auto system for cars. In 2019, Huawei officially released the hicar on-board system. Through the connection between mobile phones and cars, based on three-tier standards and capabilities, it built a resource pool for mutual assistance between mobile phones and cars, and further extended the service scenario of mobile phones to cars. Huawei's annual report shows that in 2021, hicar cooperated with 34 car companies and 112 models, and loaded 10million vehicles in total. Li Shufu, the founder of Geely, once said that mobile phones are the application carriers of software innovation, which can not only enable users to share innovative achievements as soon as possible, but also transfer some safe and reliable achievements to automotive applications, so as to realize the close interaction between automotive and mobile phone software technology. Geely's Xingji era recently completed the acquisition of Meizu technology. Li Shufu pointed out that in the future, the two industries of smart cars and smart phones are an integrated relationship of multi terminal, full scene and immersive experience for common users, which can achieve super collaboration. Lu Wenliang, a distinguished researcher in the automotive industry of the industrial science and technology innovation center of the strategic advisory Institute of the Chinese Academy of Sciences, once said in an interview with the reporter of China Electronics News that car companies may have two considerations when making mobile phones themselves. On the one hand, they want to achieve the safe and senseless unlocking function of car keys, and on the other hand, they want to expand the function of connecting mobile phones and car phones. In July 2021, the car connectivity consortium released the specification of version 3.0 of the automotive digital secret key, which made it clear that the third generation digital key is an interconnection scheme based on UWB (ultra bandwidth) /ble (Bluetooth low power consumption) +nfc, and added handheld free, location aware keyless entry and location aware functions, opening the prelude to the revolution of the largest range of start / entry schemes in the history of the automotive industry. In this process, mobile phones play an indispensable role of entry. Apple digital car keys have been applied to Hyundai, BYD, Kia and other models. The digital car key of Huawei mobile phone can also be applied to AITO M5. Oppo and vivo successively announced the completion of the senseless car key adaptation with Tesla. "Our daily mobile phones are always in our hands, and the daily use time of car phones is about 3 hours. From this point of view, the data collection of mobile phones and human interaction is better than car phones. But in the future, cars will evolve and develop. In addition to transportation, cars will be communication terminals, social terminals, entertainment terminals, office terminals, especially the entertainment attributes overlap with mobile phones, so we see that mobile phone manufacturers and car manufacturers have begun to carry out Continuous integration. " Shenhaoming, deputy general manager of SAIC technology management department, said publicly recently. Oppo is realizing the deep integration of the software and hardware systems of mobile phones and mobile phones. Wu Henggang, President of oppo software engineering division, introduced that they have realized the functions of digital car keys, car stewards, watch car couplets, screen projection connection, multi screen interaction, vehicle wireless flash charging and so on. Oppo smart will officially open its car machine integration capability to the public. At present, there are more than 70 cooperative manufacturers, including automobile manufacturers, two wheeled electric vehicle manufacturers, Tier1 manufacturers and travel service providers. Vivo continues the design concept of originos, its mobile phone system, and designs Jovi incar2.0 Internet of vehicles service platform at the vehicle terminal, which has the functions of non sensory connection, multi screen linkage, car home interconnection 2.0, two wheeled vehicle interconnection, smart car keys and so on. At present, it has cooperated with more than 80 automobile brands, covering more than 30million users in all aspects, and the average use time of active users is more than 90 minutes a day. Houlin, a senior analyst at GfK, pointed out in an interview with the reporter of China Electronics News that at present, many envisaged linkages between mobile phones and cars cannot be realized for the time being, and more unified software and hardware are needed. That is why we can see that mobile phone companies want to expand the automotive sector in addition to IOT, while Geely has also acquired Meizu to expand the mobile phone sector, all in order to better unify the software and hardware environment, Make better preparations for seamless linkage in the future. "In terms of smart vehicle, mobile phones realize the real-time observation and monitoring of vehicle lighting, temperature and humidity, seats, central control and vehicle driving conditions, which is also the direction of future linkage development." Zhong Xinlong, senior consultant of the Radio Management Institute of CCID think tank, said in an interview with China Electronics News. Terminal boundary accelerates "cloudization" Since the official release of apple icloud service in 2011, it has formed the first impression of mobile cloud storage service in the hearts of the public. With the support of 5g technology, the terminal definition boundary accelerates the development towards cloud network integration. The rapid development of 5g has solved the problem of high-speed information transmission. Putting the data computing in the mobile phone on the cloud server can ensure faster cloud processing speed, better security and higher efficiency, so as to reduce the demand of the terminal for performance. In other words, the mobile phone only needs to bear limited computing functions, so it does not need to use powerful chips, and has the advantages of stronger endurance, lighter weight and fashion, Perhaps only "display + controller + necessary processor + operating system" is enough for the mobile phone. As early as 2011, Alibaba put forward the concept of "cloud mobile phone". Alibaba cloud officially launched the Alibaba cloud operating system cloud OS, and released the first cloud smart phone w700. The emergence of cloud OS has turned data centers and mobile phones into a unified cloud computing platform. Alibaba cloud founder Wang Jian once said that cloud applications with cloud computing as the core technology will release the greatest potential of mobile terminals, and also reflect the great value that mobile Internet brings to users. But since the network could not match the demand at that time, which affected the user experience, it did not improve much. With the rapid construction of 5g network in recent years, in 2020, "cloud mobile phone" once again became a hot word in the industry. Huawei kunpengyun mobile phone, Baidu AI Cloud mobile phone, Chinatelecom Tianyi No. 1 cloud mobile phone and other cloud devices were intensively released. "Cloud mobile phone" is based on end cloud integrated virtualization technology. Through cloud network, security, AI and other digital capabilities, it can flexibly adapt to users' personalized needs and release the hardware resources of the mobile phone itself
Edit：Li Jialang Responsible editor：Mu Mu
Source：xinhuanet
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