Script killing bid farewell to "barbaric growth" and ushered in strong supervision
2022-07-14
Script entertainment business premises shall record the script name, author, brief introduction, age range and other information; If the set scene is not suitable for minors, minors shall not be allowed to enter; Script entertainment business places shall not be located in residential buildings or below the first floor of the building... Recently, the Ministry of culture and tourism, the Ministry of public security and other five departments issued the notice on strengthening the management of script entertainment business places, so that the new social favorite "script kill", which was popular in 2021, bid farewell to wild growth and ushered in the era of strong supervision. The restrictions on business premises in the new regulations led Mr. Yin, who opened his shop last year, to close a script killing shop in the underground space. As the first batch of offline store practitioners in Beijing, Xiaorong (a pseudonym) believes that regulation has not only drawn a box for script killing practitioners, but also raised the threshold of the industry, forcing previously enthusiastic merchants to improve themselves or withdraw from the market, so as to make this emerging industry more standardized and healthy development. New industry regulations raise the employment threshold Since the end of April this year, the epidemic that has lasted for more than a month in Beijing has made offline entertainment venues a little difficult. There are now two of Xiaorong's three offline stores. "The restrictions on business premises in the new regulations have increased the cost of opening offline stores to a certain extent." Xiao Rong believes that this raises the threshold for practitioners. The "business scope registered as script entertainment activities" mentioned in the notice made Xiaorong feel that script killing had its own official identity for the first time and was no longer a "blank category". When the script was popular in 2021, a large number of "gold miners" poured into the industry. Compared with some regular stores that spend millions of money to introduce scripts and create scenes, some stores may rent houses in residential buildings and rush to open stores after buying some pirated scripts. Low investment naturally cannot provide a better script game experience. "Some players rushed to experience, but were injured by some unprofessional stores, which hindered the development of the entire industry." Xiao Rong said frankly. As a fan of script killing, Mr. Yin rented the underground space of a community and opened a script killing shop last year. However, the epidemic and the new regulations made him finally decide to quit offline entity operations and plan to join the script distribution field with friends. Publishers call for attention to copyright protection The new regulations also regulate the publishers of scripts. Xiao Ming, the founder of MW script studio, just went to Changsha to participate in the script exhibition to promote the studio's script work "Jianbao". The new rules of script killing are also a hot topic discussed by many practitioners. "Although the new regulations do not directly regulate the publisher, they propose that the store should record the script and use the script with healthy and positive content. To a certain extent, it also regulates the script publisher to create better and positive works." Xiao Ming thinks. The reporter learned that although there were screenplays in previous years, there were problems of hitting the sidelines and relying on pornographic content to attract attention, in recent years, this situation has become less and less. It has gradually become a consensus in the industry to work hard on the game mechanism, reasoning techniques, atmosphere creation, script content and so on. At the same time, Xiaoming and other script publishers are more concerned about the copyright protection of the script. "This new regulation is more about regulating the store owners, but not much about the release of scripts. This means that the scripts we release are still in a relatively blank category." Because scripts don't have book numbers like books, they can't enjoy copyright and other rights. Once they encounter piracy, they face the problem of safeguarding their rights. Piracy has been a long-standing problem since the birth of screenplays. Log in to the e-commerce platform, and you can see a large number of stores selling pirated scripts. The original original script priced at 500 or 600 yuan can be bought electronically at a price of more than 10 yuan or even cheaper. In addition, some stores sell "high imitation scripts", and customer service claims that "one-to-one perfect reproduction of genuine scripts and related props". Try to break the epidemic in stores Since this year, the epidemic has spread in Beijing, Shanghai and other places, causing an impact on offline businesses, and some script stores are also facing survival difficulties. After finally waiting for the "official position", what is the overall situation of this industry? The reporter visited a number of script killing stores and learned that some script killing stores are trying to break the situation and save themselves by developing by adding items and targeting market segments. Mr. Fang is the owner of a script killing shop. This year, seeing the popularity of camping, he thought of cooperating with the camping camp to provide script killing services and open up new sources of income. "After cooperating with the camping camp, our host will provide professional 'take out service' with the scripts and related props selected by the guests. This has also become an additional income for us." Mr. Fang said. There are also script stores targeting the segmented children's market. Ms. Yao, a citizen, was surprised to find that a children's script shop was opened near her home. With a try attitude, she went to the store and found that all the scripts in the store were specially designed for children. "Several of our parents set up a game for the children, and the children liked it after playing." While opening a shop, Xiaorong made an exploration of training hosts. "Since last year, we have conducted several screenplay host training, in order to cultivate more professional practitioners and improve the game experience of players." After the introduction of the new regulations, Xiaorong felt that the industry had a formal "reputation", which also improved the confidence of practitioners. "I believe that more young people will join in and make the screenplay host a new profession with high professionalism." (Xinhua News Agency)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Beijing Daily
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
