Resist copying literary and artistic works and advertising design, and oppose cloning Shanzhai
2022-07-13
Recently, the term "plagiarism" was once again on the hot search, causing heated discussion. This can not help but remind people of two plagiarism incidents some time ago. There was "Xiaoman advertisement copy and paste plagiarism" before, and then a popular dance Poetry Drama "only green" was copied in the name of "original" by a TV program. Some people call this plagiarism chaos "literary thieves everywhere". "When to stop plagiarism" is not a new topic. Plagiarism exists in many fields at home and abroad. Since mid June, the news of Adidas suing Nike for patent infringement has once brushed the screen, and the plagiarism of the paper of the artificial intelligence research team of Seoul University in South Korea has attracted criticism from all parties. Copying, imitation and other phenomena have been common since ancient times. However, with the development of the times, the progress of ideas, especially the popularization of ideas such as encouraging innovation, it has become a general trend to protect and respect originality. Objectively speaking, there is still a big gap between the reality of frequent plagiarism and the concept of respecting originality, for many reasons. "Xiaoman advertisement copy and paste plagiarism" and "only this green" are plagiarized, both of which are representative. The former, although the plagiarized blogger has a certain popularity, the scope of influence of his works is limited. Advertising designers have a fluke mentality, thinking that no one can muddle through without finding it. The range of plagiarism is eye popping. A glimpse of the leopard, similar plagiarism is not uncommon. In the fields of Advertising Copywriting, movie and television drama posters, literary and television works, there are countless cases of well-known enterprises, advertising companies, major directors and writers plagiarizing the works of non well-known original authors. The original author tried his best to protect his rights, and may not even be able to wait for an apology. After this incident caused widespread concern, the enterprises involved promptly took their works off the shelves and sent an apology. The blogger also chose to forgive, which seemed to achieve the purpose of safeguarding rights. However, this is by no means, nor can it be the end of plagiarism. The latter, as a popular work on the stage of the 2022 CCTV Spring Festival Gala, has an unprecedented popularity. Many people follow the trend, pay tribute to and imitate it. It is understandable to use, learn from and learn from it in a normal range. Reasonable use is also conducive to promoting the cultural progress and artistic prosperity of the whole society. However, directly participating in competitions or performing paid performances in the name of original works has obviously gone beyond the scope of reasonable use and infringed upon the legitimate rights and interests of the creative team. Similar events are very common. When the large-scale original musical and painting dance drama "thousand hand Guanyin" exploded, various fake versions of "thousand hand Guanyin" appeared everywhere, and even performed under the name of the China Disabled People's Art Troupe. Because it is difficult to safeguard rights, the Chinese Disabled Art Troupe was also miserable. Why is copying popular? In a word, the wrong value of getting something for nothing is at stake. It may take months, years, or even decades to create a literary and artistic masterpiece, which requires a lot of enthusiasm and painstaking efforts of the main creators, while it may only take a few days or hours to imitate and copy a work, which is easy. The huge interest temptation makes some people wantonly touch the moral bottom line and the legal red line. Whether it is "Xiaoman advertisement copy and paste plagiarism" or "only this green" plagiarized, the two events have different forms of expression, but the nature is the same, both of which are serious plagiarism. The reason why this kind of incident occurs is not only the problem of people's consciousness, but also the loopholes of rules and regulations, such as the check of enterprises and the audit of TV stations, which should effectively prevent the occurrence of this kind of problem. What is the harm of conniving at plagiarism? As we all know, once the original ecosystem is destroyed, fewer and fewer people will adhere to the original, and more and more people will copy and speculate. If practitioners abandon their due awe and respect for original works, simply move, follow the trend of plagiarism, and blindly pursue economic interests and flow, they will eventually be punished for ignoring the value of knowledge. If the rights and interests of creators are not guaranteed, they are bound to become disrespected "coolies". Without rules, nothing can be achieved. Plagiarists are not ashamed but proud, which is more terrible than plagiarism itself. The core of the cultural industry is originality. To resist plagiarism and protect originality is to protect the livelihood of cultural practitioners. We still have a long way to go to reduce or even eliminate the occurrence of plagiarism. How to solve the problem of safeguarding rights? How can we continue to strengthen the publicity of respecting originality and make the concept of "resisting copying and following the trend and opposing cloning Shanzhai" deeply rooted in the hearts of the people? We still need to think again and try again. In 2020, more than 100 film and television practitioners jointly issued signed open letters to resist plagiarists, which should not be forgotten. "We call for: severely crack down on and punish writers and directors who commit plagiarism. Media platforms should promote the integrity of the times, publicize more artists who are both virtuous and artistic, actively reject these creators who have bad deeds and do not repent, do not provide a stage for plagiarists, and expel them from the public media." The appeal at that time was sonorous and enlightening, which played a significant role in purifying the plagiarism chaos in the entertainment circle and resisting evil artists. Such a voice should not sink into the sea of the Internet, but should become an alarm bell in all fields, ringing for a long time to stop chaos. Faced with the chaos of plagiarism, we are not helpless. At present, the rights protection functions of non-profit institutions such as China Music Copyright Association, China Association for collective administration of audio and video copyright, China written Copyright Association, China photography Copyright Association, and China Film Copyright Association are becoming more and more perfect, building a bridge between copyright owners and all kinds of users, promoting effective communication between copyright owners and users, and avoiding infringement problems caused by poor communication. As the strong backing of literary and art workers in relevant fields, it can also provide timely and effective help after the infringement problem occurs. The anti plagiarism incident in the film and television industry in 2020 was supported by the law, and the plagiarists finally compensated and apologized according to the court judgment. This case also has high reference value. The governance of plagiarism is long-term and requires the concerted efforts of all parties. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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