Featured bookstores try "fan economy"
2022-07-07
The third year of the epidemic is also the fourth year of coder bookstore. In the evening of June 18, the sky darkened. Turn off the lighting of the ceiling, leaving only a few candle like small lights, and the light and shadow of the whole book wall change. In the bookstore with a full atmosphere, everyone took their seats at will, and their eyes turned to the record player not far away - with the theme of opera tenor, a vinyl record appreciation meeting was going on. From Domingo, Carreras to Pavarotti, everyone lives in a corner, but their hearts float away with the music. Seeing the intoxication of the audience, Li Suwan, the manager of the bookstore, couldn't help but raise his mouth. In her heart, the coder's "highlight moment" is back. Coder bookstore was founded in the autumn of 2018 and opened in the old factory of Far East Instrument Company in Hepingli North Street. The former precision instrument workshop has been carefully transformed into a complex cultural space and characteristic art bookstore with drama, film and poetry as the theme, and has been rated as "Beijing characteristic bookstore" for two consecutive years. "Every bookstore has its own spiritual background. The characteristic of coder is that there is a very rich cultural scene." Li Suwan said that in addition to the signing of new books, the store will also hold script reading, drama salons, and even dances and poetry meetings from time to time. In more than three years, nearly 500 cultural and artistic activities have been staged here. The epidemic has forced coders to experience the pain of the suspension of offline activities, resulting in a sharp drop in passenger traffic and a sharp rise in Book inventories. "After the opening of the new year, the number of books in the bookstore has reached 20000, and many of them are stacked on the bookshelf." How to make books flow? Since April this year, under the opportunity of World Book Day, coders have decided to further reduce the threshold for buying books. When new customers enter the store and buy a book at the original price, they can receive a "bookworm card" membership worth more than 40 yuan, and enjoy discounts ranging from 60% to 10% for subsequent purchases. Even foreign readers or citizens who are sealed at home can also visit wechat stores and enjoy discounts. Coders have their own orientations on the edition and binding of books. There are not only new books, but also second-hand books, ancient books, signed books, as well as traditional and foreign books. The original price of many books in the store is around 30 yuan or even lower, which is rare in many bookstores. "These paperback books are easy to carry, easy to read, inexpensive, but the versions are very good. They are the stock we accumulated for many years before we opened the store." In Li Suwan's view, thinning the thick hardcover books makes the bulk of the books more approachable, virtually lowering the threshold of reading. "Many readers bought four or five copies at one go, which may be more than 100 yuan." Bookstores benefit readers and speed up the flow of books in stock. Today, the number of paid members of coders has exceeded 1000. In addition to arriving guests, more new "fans" come from online. On the video number of coder Heping Fruit Bureau store, two live broadcasts a week attract fans. For example, the recent theme of "enjoying the central axis" not only includes diversified book lists and discounts, but also some out of print books will be sold in the live broadcast room first. There was no noisy Hawking in the live broadcasting room here, only the store manager talked in front of the camera. At present, the number of viewers in the live broadcast room has increased from 30 to 50 to hundreds, and the sales have gradually stabilized, which can be in line with the offline flow on weekdays. More readers who are not in Beijing also enter the art space of the bookstore through online live broadcast. On May 20, the "about love" theme poetry reading meeting met with the readers in front of the screen. Li Suwan invited many poets Lian Mai to share the story of love, so that nearly a thousand book fans can share the spiritual power of poetry art to soothe the soul. As the epidemic eased, more surrounding residents began to frequent this "treasure land" at the door of their home. After school, high school students who review their books and study by themselves order a drink, sit quietly for an afternoon, and parents who take their children to read books... Everyone enjoys the happiness and satisfaction of fingertips rubbing the pages in the fragrance of coffee. As night fell, the coder Bookstore closed. Li Suwan unpacked the newly arrived books one by one, placed them on the bookshelf, packed the online store order, and put handwritten notes. "The next reader activity is already planned. The epidemic is difficult, but the spiritual needs will not disappear." Li Suwan said that no matter how the outside world changes, as long as conditions permit, coders will always open the door and let the lights of bookstores guard the "city temperature". Reporter's notes Culture lights up the ordinary and accumulates the strength to move forward People's expectations for a better spiritual life will not be interrupted by the epidemic. On June 7, the Beijing People's Art Theater announced that the offline performance of the classic drama Teahouse was resumed. The next morning, tickets for five performances were sold out in just two minutes; On June 24, the "Gallery week Beijing", the first large-scale offline contemporary art activity launched in mainland China this year, opened, and 798 Art Park returned to vitality; On June 29, at the concert hall of the National Grand Theater, zhongruan performer Feng Mantian's piano strings jerked, and the wanton and full "Xintianyou" aroused the audience's constant cheers Judging from the rapid rise in cultural consumption after the epidemic eased, the drastic external changes have triggered people to think more, and the desire for spiritual supplies seems to be more than ever before. "Read thousands of books and travel thousands of miles." In the days when many people are forced to stay at home, reading replaces part of travel. The rich and colorful online cultural experience makes the "humble" life no longer monotonous. The suppressed demand for cultural consumption seeks compensation online, and after the resumption of offline activities, it releases more vigorous vitality. People experience the flavor of life in the theater, feel the charm of art in the exhibition, and increase the thickness of life in books. In the face of the negative emotions emerging from time to time under the pressure of the epidemic, the attitude of Li Suwan, the head of coder bookstore, is touching. She said that there is a long way to go, and there will always be unknown problems. Instead of complaining about yourself, it is better to find a way to get over it and try to accumulate the strength to move forward. The shadow of the epidemic is still there, but life continues, culture lights up the ordinary, and hope exists forever! (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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