Concerts, dramas and exhibitions have taken to the "cloud": you can also have a trick addiction at home
2022-07-04
Watching dramas, listening to operas, watching concerts... Online viewing of artistic performances is becoming more and more popular. Many people perceive the charm of drama through the mobile screen and share the joy of listening to classical concerts online with their relatives and friends. A variety of art styles use digital means to innovate the form of expression and enrich the digital content, which not only meets the needs of the public in cultural life, but also explores a new way for the digital development of the cultural industry. A good play is popular Turn on the projector, adjust the curtain, prepare snacks and drinks, turn off the headlights and light up the small light strip... On the evening of June 26, graduating college student Xiao Cai and his classmates met for an Online Graduation Concert. On this day, people's daily new media held a graduation cloud song Party of "chasing the light to the future". In the song, it witnessed youth and wished for the future, which attracted many netizens to watch online. During the epidemic prevention period, more and more artistic performances have taken to the "cloud", and more and more audiences are used to watching "cloud performance" and "cloud theater" from "screen to screen". On June 12, the Beijing People's Art Theatre celebrated its 70th birthday. The treasure of the town courtyard "teahouse" achieved 8K technology recording and ultra-high definition live broadcast for the first time that night, and online viewers were able to watch it synchronously with live viewers. It is reported that the 70th anniversary of the Beijing People's Art Festival has attracted celebrities, which has become a topic of discussion on social platforms in recent days. The series of online "classic plays broadcast and guided tours" activities of Beijing People's art not only enable Beijing audiences who failed to grab tickets to watch the classic plays of Beijing People's art, but also enable drama fans across the country to see high-quality dramas without leaving home. "When I went to Beijing on a business trip a few years ago, my friend took me to watch a live drama of the people's art. Today, I relive it and have a lot of aftertaste" "I can watch the old dramas' Biao Opera 'on the screen on weekends. I really enjoy it. I hope there are more such activities" "I can have a trick addiction at home"... In the live studio, many viewers left messages to express their love for the online live broadcast of people's art works. Nowadays, with the video platform open, many dramas, musicals, movies, concerts and other literary and artistic performances can be watched online, with wonderful performances, and the number of online viewers reaching new highs. Take the National Grand Theater as an example. Since its first online performance on April 11, 2020, the National Grand Theater has launched more than 120 Online performances, including concerts, operas, dances, dramas, operas and other art categories. Up to now, the total number of hits of the online series of performances of the National Grand Theater has exceeded 3.4 billion. Innovative content and form Unlike offline live performances, "cloud performance" is not only as simple as taking pictures with cameras and moving the stage online, but also has new changes in content, form and so on. Click the program list on the screen to understand the content and progress of the whole performance; Click the link collection of online performances, and you can jump to other accounts that are live broadcasting dramas, and switch between different performances; The use of 5g and Ultra HD video technology makes the melodious melody of the symphony orchestra still in our ears; In the online "smart theater", you can watch the performance and appreciate the details from any angle by dragging the screen... Thanks to the new technology, the online movie viewing experience of netizens is constantly upgrading. Many viewers who watched the live broadcast of Beijing People's art "teahouse" said that the online picture is very clear, which can see the makeup of the actors clearly, as well as very subtle expressions and movements, like sitting in the best viewing position. In addition, the switching between close-up and panoramic view enables the audience to have a richer perspective and experience the charm of the drama wholeheartedly. The interactivity of online performance also makes the audience feel full of participation. When watching the online performance, netizens can leave comments and likes to the anchor at any time, and can also interact with other netizens in the comment area. The National Grand Theater has planned pre performance guided tours for each online performance, from special recording, live broadcast, interview, to exploration, guided tours, multilingual guided tours, combined with the appreciation preferences of netizens, and constantly innovate the content and form of guided tours, forming a personalized service for the popularization of online art. Promote cultural Digitalization Experts believe that for the broad masses of the people, online performance has brought real convenience. First, it is to break the time and space constraints, reduce the cost of cultural consumption, and make it possible to watch artistic performances anytime and anywhere. From another perspective, the popularity of online performances also allows more cultural content to be seen. Many people became interested in the relatively small number of drama forms after watching the live online broadcast, and many young audiences fell in love with traditional arts such as opera. As for the popularity of "cloud performance" and "cloud theater", Ma Guangzhou, an associate professor of the Department of art management of Tianjin Conservatory of music, believes that as a branch and emerging business form of the performance industry, online performance is not a derivative of offline performance, nor an alternative or auxiliary means, but creates a new space, new scene and new mode of the performance industry, which can not only directly face traditional audiences, but also attract new audience groups. Insiders said that online performance is both an opportunity and a challenge. As a traditional stage art, literary and artistic performances have always focused on letting the audience feel the atmosphere of the stage on site. However, the new forms of online performances and the emergence of various new technologies provide a broader space for play. Practitioners should seize the opportunity to do a good job in digital content and present more beautiful and exquisite art to the audience. Recently, the general office of the CPC Central Committee and the general office of the State Council issued the "opinions on promoting the implementation of the national cultural digitalization strategy", proposing innovative ways of cultural expression, promoting the upgrading of traditional formats such as books, newspapers, magazines, films, radio and television, and Performing Arts, and adjusting and optimizing cultural formats and product structures. Encourage various art styles to use digital means to innovate the form of expression and enrich the digital content. Cultivate new forms of culture characterized by cultural experience, innovate presentation methods, and promote the vitality of Chinese cultural treasures. Wang Xuebin, Professor of the teaching and Research Department of literature and history of the Central Party School (National Academy of administration), believes that the cultural digitalization strategy is an effective path to promote the creative transformation and innovative development of Chinese excellent traditional culture, which can meet the needs of the broad masses of the people for spiritual and cultural life, and better reveal the cultural spirit, cultural mind and cultural confidence of the Chinese nation. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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