Promote the healthy development of the prefabricated vegetable industry
2022-06-30
Fujian cuisine, Guangdong cuisine, Sichuan cuisine, Hunan cuisine, etc. are all available. Time honored brands and new brands have appeared one after another, including simple packaging for personal use and gift boxes for relatives and friends... In recent years, the consumption of prefabricated vegetables has continued to rise, and various products have emerged, which not only meet the needs of consumers, but also continuously expand the territory of industrial development. The so-called prefabricated dishes refer to the use of modern standardized flow operations to prepare and make the dishes' raw materials in the early stage, and then package them scientifically. Consumers can either open the bag and eat it immediately, or simply heat it or cook it, eliminating the cumbersome steps of washing and cutting, and greatly reducing the requirements for cooking skills. Prefabricated dishes have been applied in some chain catering brands earlier, which can not only ensure the stability of meal delivery speed and taste, but also save manpower and cost. In recent years, the types and forms of prefabricated dishes have been constantly enriched, and gradually stepped onto the public table. The convenience and high efficiency of prefabricated dishes conform to the current fast-paced life and the needs of young consumer groups, and have broad development prospects. According to some data, the stock of China's Prefabricated vegetable market is about 300billion yuan, and it is expected to continue to maintain a rapid growth rate. The development and expansion of the prefabricated vegetable industry has given birth to a more segmented market demand. Some people pursue simple and fast "small and beautiful", corresponding to the continuous emergence of "one person's food", "Kwai dishes" and other categories; Some people pursue the high quality of "eating out at home", which leads to the corresponding banquet food supply chain. Supporting these market segments is not only the development and progress of cold chain logistics and other technologies, but also the innovation of Internet marketing mode. The former allows more abundant prefabricated dishes from further places to arrive at the table, expanding the coverage radius of prefabricated dishes; The latter allows prefabricated dishes to catch the online sales express, and the purchase channels are more diversified and convenient. Prefabricated dishes not only add choices to the dining tables of the masses, but also create new growth points for the operation of catering enterprises. According to statistics, compared with 2019, the number of prefabricated vegetable brands in 2021 increased by 1.5 times, and the number of commodities increased by 2.5 times. In addition, prefabricated vegetables also bring new opportunities for industries such as deep processing of agricultural products. For example, Guangdong Province issued the ten measures to accelerate the high-quality development of Guangdong's Prefabricated dishes industry, which clearly defined the need to build a joint research and development platform for prefabricated dishes, cultivate talents in the prefabricated dishes industry, and promote prefabricated dishes to the international market. For another example, Zhucheng in Shandong Province has vigorously developed the prefabricated vegetable industry and promoted the extension and upgrading of modern agriculture from planting, breeding and processing to the integration of catering terminals. The prefabricated vegetable industry has great potential to drive the transformation and upgrading of local agriculture. Food safety is greater than days. Only by establishing rules and regulations and consolidating the foundation of development can the industry be stable and far-reaching. Whether it is the production and purchase of raw materials, the processing and cooking of food materials, or the logistics and transportation, market sales, each link is standardized and orderly, so as to ensure the excellent quality of dishes and protect the health and legitimate rights and interests of consumers. To this end, it is necessary to pool the joint efforts of all parties and strengthen standardized guidance. From the drafting of product specifications led by relevant industry associations, to the establishment of industrial alliances by industry self-discipline organizations, and then to the exploration and formulation of quality evaluation specifications for prefabricated vegetables in many places, to establish standards, clarify rules and draw the bottom line, we can inject momentum into the healthy, orderly and sustainable development of the prefabricated vegetable industry, truly let consumers buy and eat at ease, and better meet the increasingly diverse food consumption needs of the people. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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