"Big test" of express logistics industry in the peak season
2022-06-27
With the end of the e-commerce promotion in the middle of the year, major e-commerce companies have also successively "submitted papers": the cumulative amount of orders placed by JD during the "618" period exceeded 379.3 billion yuan, reaching a new high; During the "618" period of pinduoduo, the consumption of various categories recovered, and the sales of household appliances, household chemicals, cosmetics and other products doubled year-on-year. At the same time, the development momentum of the express industry has been further released. On June 18, postal express received about 420million pieces, a month on month increase of 9.7%; The delivery volume was about 352million pieces, an increase of 5.7% month on month, another recent high. Experts said that despite the impact of multiple factors such as the COVID-19, the postal express industry faced great pressure during the e-commerce promotion this year, various regions, departments and express logistics enterprises have made unremitting efforts to bring a more secure and faster delivery experience to consumers. When the peak season comes, how can express delivery time be shorter and shorter? The reporter conducted an interview on this. Strong recovery momentum of the industry Just after 8:00 p.m. on June 17, Ms. Wang, who lives in Jiading District, Shanghai, received the express delivered by the younger brother of Jingdong express, which became the first order delivered nationwide during the peak period of Jingdong "618" this year. At the same time, consumers in Xixi, Hangzhou, Xiqing, Tianjin, Cuiping, Yibin, Sichuan, Yanshan, Guilin, Guangxi, Kashgar, Xinjiang and other places have successively received the first express delivery. Since the end of May, with the opening of e-commerce in the middle of the year, consumers' online shopping enthusiasm has been quickly ignited. Gejiasheng, the stationmaster of Jingdong Express Shanghai Dagu business department, said that since Shanghai entered the comprehensive restoration of normal life and production order, the number of express orders has continued to rise, and has now reached more than three times that of March. The outlet couriers go to work at 5:30 a.m. every day, and they have to go to work at more than 10 p.m. after delivering the express. Affected by the epidemic, in April, many places across the country had problems such as traffic congestion, vehicle detention and poor logistics. The development of the express industry slowed down, some distribution centers and business outlets were temporarily suspended, and some places even experienced network outages to varying degrees. With the gradual implementation of the measures to ensure smooth logistics, the main operating indicators of the express logistics industry have shown a steady and positive trend. The China Express Logistics index in May released by China Federation of logistics and purchasing was 99.3%, up 6.4 percentage points from April. Among them, the business Express index, rural express index and cross-border express index rose by 5.2 percentage points, 14.8 percentage points and 6.5 percentage points respectively. Smooth logistics and prosperous consumption. The situation of epidemic prevention and control has improved, which has injected a "booster" into the peak season of express business. Chongqing Postal Administration announced that during the "618" period this year, the city's postal express industry handled 191million express packages, with a maximum daily processing capacity of more than 11million. Among them, more than 69million Express items were received, a year-on-year increase of 19.62% and a year-on-year increase of 36.81% compared with the same period in 2020. According to the monitoring data of the Postal Administration Department of Jiangsu Province, from June 1 to 18, the postal and express enterprises in Jiangsu Province handled more than 970million express mails. The cumulative business volume of deppon express in Jiangsu alone reached more than 4.778 million pieces, with a year-on-year increase of about 14%. At present, the national logistics is gradually changing from fully opening the main artery and basically unblocking the microcirculation to consolidating and expanding the achievements of logistics and promoting the efficient operation of the industrial chain supply chain. Majunsheng, director of the State Post Bureau, said that the whole industry should implement the requirements of the CPC Central Committee to "prevent epidemics, stabilize the economy and ensure development", coordinate development and security, give full play to the important role of the postal express industry in service production, promoting consumption and smooth circulation, and effectively serve the overall economic and social development. Service iteration experience upgrade The peak season of express business is also a season of great competition for logistics services. In June, China's express industry maintained rapid growth, with an average daily business volume of over 300million pieces. For consumers, during the e-commerce promotion, the most worrying thing is "will my express delivery be delayed?". After 0:00 a.m. on June 18, Ms. Niu, who lives in the first district of Xili, chaoxinjiayuan, Chaoyang District, Beijing, placed an order for a children's toy at Tiktok mall. To Ms. Niu's surprise, 15 minutes later, she received this package from rabbit happy life + in the community. It is understood that during the "618" period this year, Beijing Chaoyang District huijingyuan rabbit happy life + water test deployed the pre sinking characteristic service in advance. This service mainly relies on the warehouse distribution service network of Zhongtong express and tuxi life +, so that some goods can reach the outlets closest to consumers first, so as to make the packages closer to consumers. Behind the constantly refreshing consumption experience and the improvement of business service efficiency is the solid layout of integrated supply chain logistics infrastructure. Huilei, head of Jingdong Logistics Network Planning Department, said that affected by the epidemic, the industry has emphasized "online and offline inventory" in the past two years. By opening up online and offline logistics, higher inventory turnover and operating efficiency can be achieved. To this end, JD logistics continued to promote the "weaving plan", and built a collaborative multi-level logistics infrastructure and warehouse distribution network with 43 "Asia No. 1" large-scale intelligent logistics parks and about 1400 warehouses nationwide as the core. At present, about 90% of JD's self operated online orders reach the same day and the next day, and 93% of districts and counties and 84% of towns and townships reach the same day and the next day. The timeliness rate is an important index to measure the service quality of express enterprises. Not long ago, China Post announced that it would mobilize advantageous resources such as time limit, service and cost, focus on key customers, key regions and key lines, and accurately speed up 1591 delivery business lines. The relevant person in charge of China Post Group's mailing and delivery business department said that this big speed increase will be the beginning of the normalization and long-term implementation of China Post's accurate speed increase business. "Express logistics is an important link between upstream and downstream, and constantly improving service quality and efficiency has become a common consensus for the development of the industry." Zhaoguojun, director of the postal development research center of Beijing University of Posts and telecommunications, believes that with the improvement of the epidemic prevention and control situation, there are still many favorable conditions to promote the rapid growth of the industry. Only by practicing their internal skills, continuously innovating and improving their service capabilities, grasping the needs of all parties faster and more accurately, and providing cost-effective services, can express logistics enterprises stand firm in the process of abandoning homogeneous development. Continuous improvement of rural network Under the background of normalization of epidemic prevention and control, how to improve the touch ability and service timeliness of express logistics enterprises is not only related to the vital interests of many farmers and urban and rural consumers, but also a test of the innovative service ability of express logistics enterprises. Affected by the epidemic, this year, a large number of flights were canceled in Haikou, Sanya and other places in Hainan Province. The overall number of flights was only about 20% of that in normal times. In addition, freight prices soared and transportation routes were blocked. How to guarantee the service timeliness has become an unavoidable problem. In order to ensure smooth traffic, since April 14, Zhongtong express Hainan management center and Hainan port and shipping logistics have jointly created a special line for all cargo ships and trucks. Every day, hundreds of tons of tropical fruits start from Xiuying port, Haikou City, Hainan Province by the medium cooling chain tractor, and arrive at Hai'an new port, Xuwen, Zhanjiang City, Guangdong Province two hours later. The whole process is punctual and efficient without berthing. According to Bo Haiyang, the operation director of Hainan management center of China express, "compared with ordinary ferries in the past, the off island time limit of the all cargo dedicated line has been increased by nearly 3 hours, and with nearly 90 cold chain hanging boxes of China express in Hainan, the tropical fruits can really reach the whole country.". In addition, Hainan Zhongtong has also opened the cold chain special transportation channels of Haikou to Wuxi, Guangzhou, Jinan and other nearly 20 cities. Delicate fruits not only have high requirements on time, but also have strict transportation conditions. At present, it is the time for honey peaches to mature. Affected by the epidemic, and this year is the "big year" of peach, the shortage of sales channels, the easy damage of the original fruit and the difficult transportation have become major problems for fruit farmers in Yangshan Town, Wuxi City, Jiangsu Province. Huangrui, head of Yangshan honey peach industrial belt of Jingdong Logistics, introduced that 100 collection points were invested in Yangshan town this year, three times more than last year. At the same time, 400 Jingdong express brothers were invested to go deep into Farmers' homes to collect goods by mobile, so as to reduce the damage of original fruits. JD also adopts the trinity of rail, land and air transportation mode, and opens multiple trunk and branch lines to improve the transportation efficiency, which can be reached as soon as the next morning. Rural delivery logistics is one of the important channels for agricultural products to go out of the village and into the city, and consumer goods to go to the countryside and into the village. It is of great significance to the revitalization of the countryside. Majunsheng said that the whole system and industry should strictly and practically do a good job in the prevention and control of industrial epidemics, solidly promote the delivery of express to villages, continue to strengthen the construction of rural cold chain logistics, accelerate the penetration of the county and rural three-level logistics distribution system, cultivate and create more gold medal projects in modern agriculture for express services, and help the development of rural industries. (Xinhua News Agency)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：ECONOMIC DAILY
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