Cultural tourism integration activates the "new engine" of Rural Revitalization
2022-06-24
[strive for a new journey and make contributions to a new era · the great American frontier] "Here comes the newly baked Leba! Eat it with blueberry jam and one mouthful of Leba and one mouthful of Russian milk tea to ensure your good mood throughout the day!" The boss with Russian looks and fluent Mandarin is Qubo. Qubo is a native Russian nationality in Enhe Russian nationality township, Erguna City, Inner Mongolia Autonomous Region. In 2006, with the help of the local government, Qubo established a Russian characteristic family tour B & B named "Vasili". "At that time, the policy of 'prospering the border areas and enriching the people' required a group of Communist Party members to take the lead and lead the local people to do family tours." The opportunity was in front of him, and Qu Bo took the initiative to sign up. With the help of the policy, Qu Bo became the first group of Party member model entrepreneurs in Enhe township. At present, he has 32 guest rooms, covering an area of nearly 2000 square meters. Enhe Township, the only Russian nationality township in China, is listed in the "list of Chinese traditional villages" and "villages with Chinese ethnic characteristics". In recent years, Enhe township has transformed its unique ethnic and folk culture into an entertainment project for all ethnic groups to celebrate and blend with each other by building a Russian folk culture town, exploring a road of Rural Revitalization with tourism integration. Today, the local Russian family tour has grown from the first 4 households to the present 127 households. The hospitable host, sweet homemade Russian pastry, beautiful dancing, moving singing, unique Russian wood carved houses... The family tour full of ethnic customs has become a "new engine" to promote the local economic development. After the breakfast for the tourists, Qubo began to prepare to bake Russian buns to prepare for the arrival of tourists at noon. "In normal years, the annual income of family tourism is about fourorfive million yuan. In recent years, affected by the epidemic, we have made some adjustments in our business. We sell blueberry jam, bread, wild tea and other local specialties unique to Enhe region through new media platforms to increase economic sources." Qu Bo said that they are constantly trying more communication channels and sales models, hoping to transmit the flavor of ethnic minorities to all parts of the country while increasing their income. Relying on the "tourism +" strategy, Enhe township has built the Russian folk festivals "Basque Festival" and "Water Splashing Festival" into a regional tourism brand, continuously explored the national culture, explored a new mode of tourism and cultural integration, deeply developed the Russian traditional festivals, diet, games, songs and dances, and formed a "popular" tourism product. "You see, a little twisting with your hand will make you stronger." Wangxiufen, who was wrapped in a blue and White Checkered scarf, was skillfully operating the spinning wheel while introducing her. Wangxiufen is the inheritor of intangible cultural heritage of Russian textile skills. Her homestay is full of artworks carefully woven by herself. In order to let the tourists feel the simple Russian customs and intuitively understand the intangible cultural heritage culture, wangxiufen carefully designed the courtyard and arranged each guest room in different styles. "The continuous stream of tourists has greatly improved our income level, and the road to prosperity is more and more steady." Wangxiufen is full of confidence in the future. "The benign development of local employment has been promoted through the continuous expansion of tourism, which has steadily increased the living income of residents. The average annual comprehensive tourism income of Enhe Township exceeds 10million yuan. At present, tourism has become an important pillar industry in Enhe region, opening up a new road to prosperity for the local Russian people, and laying a solid foundation for the revitalization of the countryside." Wanghongjiang, Secretary of the Party committee of Enhe Russian nationality township, said. Nowadays, Enhe township has transformed the village streets, streets, residential houses and street lamps while opening up red culture, ecological culture and grassland culture and creating a characteristic tourism brand, which has significantly improved the appearance of the village; The orderly implementation of drainage ditches, garbage and sewage treatment and other projects benefiting the people has greatly improved the living conditions of local residents. Enhe people are striding forward on the road of Rural Revitalization. (outlook new era)
Edit：sishi Responsible editor：xingyong
Source：https://epaper.gmw.cn/gmrb/html/
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