"Cloud fitness" expands Internet application boundary
2022-06-23
Taiwanese artist liuzhenhong recently caught fire in the fitness live broadcast on the short video platform. During the live broadcast, he and his wife dressed in sportswear, danced the "shuttlecock dance", coupled with the background music of his good friend Jay Chou's Compendium of Materia Medica, and attracted many fitness loving fans for a time. Insiders pointed out that the outbreak of COVID-19 has promoted the in-depth integration and development of Internet software and hardware technologies related to "cloud fitness", and expanded the application boundary of Internet technologies. "With the influence of the star effect, we have the opportunity to 'move' anytime, anywhere." Shandong Institute of physical education fitness instructor wangzhengwei said. Since the outbreak of the epidemic, many people have to stay at home. Brushing their mobile phones and "ge you lying down" have become the norm of life for a time; But at the same time, some fitness app downloads are rising, and online fitness is gradually being sought after. Short video platforms and various fitness related official account have become an important way for people to obtain fitness guidance, and the emergence of liuzhenhong is "just right". "His' shuttlecock dance 'originated from aerobics and played a leading role in the development of national fitness with the background music suitable for young and old people." Li Xia, President of Shandong Social Sports Instructors Association, said. Li Xia also believes that according to the fitness needs of different groups, more scientific and professional fitness courses need to be launched through the network platform, so that people can exercise according to their own actual situation. Together with her colleagues, she has produced a series of videos, such as "collect before exercise! Seven" unique skills "to teach you to strengthen your body at home" and "unite as one to fight the epidemic - a treasure of home fitness", which are displayed through Tiktok account and official account, and have been widely praised. "Now the network conditions are getting better and better, short videos are developing rapidly, everyone has smart devices such as mobile phones, and it is easier and easier to obtain fitness tutorials," said Wang Zhengwei. This has played a certain role in the development and concept promotion of fitness. At the same time, people's enthusiasm for online fitness has also promoted the "prosperity" of short videos and other platforms. According to the Tiktok sports fitness report released by Tiktok platform in March this year, in 2021, the number of Tiktok sports fitness videos increased by 134% year-on-year, and the number of creators increased by 39% year-on-year; Fitness anchor fan rose 208% year-on-year, and live broadcast revenue increased 141% year-on-year. In addition to fitness live broadcast and fitness video tutorials, "cloud fitness" has also expanded the application scope of AI and other cutting-edge technologies. After installing an app, you can start exercising anytime and anywhere with only one mobile phone and twoorthree square meters of space. The app covers dozens of AI movement movements, including rope skipping, open and close jumping, as well as specific training for upper limbs, lower limbs, waist and abdomen. Li Min, general manager of Ali sports market, introduced in an interview a few days ago that taking squat practice as an example, APP may remind athletes how deep they should squat and whether their spine needs to be straightened. AI is equivalent to an "online private education", which can also correct and remind inaccurate actions or wrong forces. Li Min introduced that AI mainly plays its role in identifying human bone points, judging and counting the movements of athletes. It can tell the athletes which part of the body should be lower or higher, so as to help the athletes master more accurate movements and achieve better exercise results. Analysts believe that the development of Internet software and hardware technology and the popularity of "cloud fitness" have achieved the effect of "complementing each other". People can get fitness training courses on various video platforms and fitness apps. At the same time, home mobile bicycles, fitness magic mirrors and other equipment can support the addition of software development or member services on the basis of traditional hardware, so as to achieve an organic combination. At the same time, some sports fitness industry chain enterprises have won development opportunities for themselves and further promoted the expansion of Internet application boundaries with the help of Internet and communication technology. Shandong Ningjin maibaohe fitness equipment Co., Ltd., which is well-known nationwide for its production of commercial fitness equipment, has recently developed 16 kinds of home fitness equipment, such as intelligent treadmill, spinning bike and rowing device. Connecting fitness equipment with mobile phones, analyzing exercise habits and evaluating fitness through big data can help users obtain health guidance, personalized fitness programs, one-to-one private fitness guidance, online PK and other services, and the product intelligence has become a new selling point. "After the intelligent fitness equipment we built was combined with the Internet, the product quickly opened up the market." Said liuxinli, general manager of maibaohe fitness equipment Co., Ltd. (Xinhua News Agency)
Edit：Li Jialang Responsible editor：Mu Mu
Source：xinhuanet
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