China's cultural digitalization and digital cultural industrialization press the "accelerating key"
2022-06-21
The power of science and technology is changing with each passing day, and the charm of culture is ever-changing. The integration of science and technology and culture makes the digital culture industry emerge as the times require. At the 6th Zhongguancun digital culture industry international summit held in Beijing on the 17th and 18th, the experts pointed out that in recent years, the development of China's digital culture industry has pressed the "accelerating key". The development of digital culture industry needs to conform to the trend of digital industrialization and industrial digitalization, build a "digital cornerstone" for a cultural power, and make the panorama of Chinese culture present and the achievements of cultural digitalization shared by the whole people. In recent years, with the development of 5g+8k, artificial intelligence, blockchain and other technologies, new scenes of cultural consumption have been unlocked, new business forms have been born, the scale and integration of digital cultural resources have been accelerated, and the development power of digital cultural industry is strong. According to the data of the National Bureau of statistics, among the cultural and related industries above Designated Size in China in 2021, the 16 industry categories with obvious characteristics of the new format of digital culture achieved an operating revenue of 3962.3 billion yuan, an increase of 18.9% over the previous year; The average growth rate in the two years was 20.5%. "Before the outbreak, the annual revenue of the global entertainment market exceeded US $100billion, of which the revenue from digital products accounted for the largest proportion, accounting for 56%. After 2020, the digital development process of the cultural industry will be further accelerated." Said Shiyong, chairman of Zhongguancun digital culture industry alliance. Participating experts said that over the past decade, China's cultural industry has undergone tremendous structural changes and entered a new era characterized by digital cultural industry. From the proposal of "promoting the high-quality development of the digital culture industry" in 2020 to the inclusion of "implementing the digital strategy of the cultural industry" in the "fourteenth five year plan" in 2021, to the issuance of "opinions on promoting the implementation of the national cultural digital strategy" by the general office of the CPC Central Committee and the general office of the State Council in May this year, the importance of the digital culture industry has become increasingly prominent. Facing the future, how to make good use of digitalization to make culture better serve human and social development and meet people's yearning for a better life? Experts at the meeting said that cultural digitalization is an important way to make culture "live". The industrialization of digital culture has enabled more production factors to play a role. Through creative transformation and innovative development, the people are "never tired of seeing" and "constantly surprised". According to wudesheng, distinguished professor of the school of economics and management of the University of Chinese Academy of Sciences and academician of the European Academy of Sciences, there are two development paths for the digital culture industry: creatively developing new fields along new business forms; Starting from the traditional path, technology is introduced for scene reconstruction and upgrading. "Two important features of the digital culture industry are interaction and integration." Said xiongchengyu, Dean of the school of cultural industry management of Communication University of China. Yin HaoChen, chief representative of the Beijing Representative Office of the Korea Institute for the promotion of cultural industries, said that the future prospect of the development of the digital cultural industry will focus on the two keywords of "integration" and "virtual reality". Shi Yong said that it is necessary to comply with the trend of digital industrialization and industrial digitalization, transform and improve traditional business forms, promote the "cloud usage" of the cultural industry, strengthen the development of cultural IP, increase the supply of high-quality digital cultural products, and promote the upgrading of digital cultural consumption. "China has 767000 immovable cultural relics, 56 world heritage sites, 108million movable cultural relics, a huge number of folk cultural relics and lost cultural relics scattered overseas, which together constitute the Chinese cultural heritage to be deeply excavated and utilized." Liuyuzhu, President of the China cultural relics protection foundation and former director of the State Administration of cultural relics, said that making culture "live" cannot be separated from the powerful help of digital technology. Competent government departments and scientific, technological and cultural enterprises should focus on market demand, promote and improve industrial policies, break down digital standard barriers and trade barriers, work together to establish a reasonable data security guarantee and rights sharing and distribution mechanism, and jointly create a Chinese sample of cultural relics digitalization with sustainable development. (Xinhua News Agency)
Edit：Li Ling Responsible editor：Chen Jie
Source：Xinhuanet
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