Increasing varieties, improving quality and creating brands, these measures help the high-quality development of light industry
2022-06-20
Light industry is related to people's basic necessities of life. Promoting the high-quality development of light industry is not only to boost industry, but also an important measure to promote consumption. The Ministry of industry and information technology, the Ministry of human resources and social security, the Ministry of ecological environment, the Ministry of Commerce and the State Administration of Market Supervision recently jointly issued the guiding opinions on promoting the high-quality development of light industry, which introduced a series of measures from the dimensions of industrial chain, brand competitiveness and scientific and technological innovation to help the light industry increase varieties, improve quality, create brands and achieve high-quality development. In recent years, China's light industry has been developing steadily. According to the data of the Ministry of industry and information technology, from 2016 to 2019, the main business income of young enterprises above industrial scale increased by 5.9% annually, and the compound growth rate from 2020 to 2021 was 6%. From January to May this year, the added value of battery, toy and other industries achieved double-digit growth. "Under the epidemic situation, it is not easy for China's light industry to maintain rapid growth." Heyaqiong, director of the consumer goods industry department of the Ministry of industry and information technology, said that China's light industry system is complete, with strong supporting capacity and a high degree of marketization, showing good toughness. Constantly adapting to and leading the trend of consumption upgrading, light industry shows strong vitality. The turnover of 65 inch and above large screen game TVs in 10 minutes exceeded that of the whole day last year, and the turnover of ultra-thin refrigerators and washing and drying sets increased by more than 500% year-on-year... JD data shows that "618" and "quality consumption" have become the key words in the past. Kwai e-commerce released the 2022 Kwai 616 consumption trend report. Sports equipment, low calorie food, environmental friendly household appliances and other products have been listed on the top selling list. From healthy sports to quality life, the top selling products also show the potential and Prospect of light industry. Promoting the high-quality development of light industry is not only the trend of industrial upgrading, but also the direction of the market. "We should build a modern light industry system with stronger innovation, higher added value and more sustainable development." Heyaqiong said. According to the guidance, by 2025, the comprehensive strength of light industry will be significantly improved, its proportion in industry will be basically stable, its role in expanding domestic demand and promoting consumption will be obvious, and its ability to serve a new development pattern and promote high-quality economic and social development will be enhanced. Focusing on this overall goal, the key tasks are clarified from the aspects of strengthening the strategic support of scientific and technological innovation, building a high-quality supply system, improving the modernization level of the industrial chain, deeply promoting the green and low-carbon transformation, and optimizing the industrial ecology of coordinated development. It is worth mentioning that, focusing on the construction of a high-quality supply system, the guiding opinions specify four measures: increasing and upgrading innovative products, improving quality assurance level, strengthening brand cultivation services, and promoting new business models. "We should focus on the urgent needs of health, childcare and elderly care, and vigorously develop light industrial products such as functional food, baby and child products, aging household appliances and household appliances." Zhangxiaofeng, a first-class inspector of the Department of consumer goods industry of the Ministry of industry and information technology, said that enterprises should be promoted to establish and improve the quality management system, improve the quality online monitoring, online control and product life cycle quality traceability ability, and implement the brand cultivation project around the three dimensions of industry, region and product. Fan making, porcelain making, embroidery... In the "art preserving intangible cultural heritage" zone of the Tiktok platform, artisans, time-honored brands "face to face" with consumers, and traditional skills and national fashion goods are promoted in cyberspace. "We encourage enterprises to actively use new technologies to establish a deep connection between brands and consumers." Zhangxiaofeng said that the Ministry of industry and information technology will also launch measures to promote the transformation of traditional manufacturing mode to a new mode of demand driven and supply chain coordination. In terms of industrial chain, we will use the industrial foundation reengineering project to speed up the completion of the short board of light industry, compile the industrial chain map of household appliances, plastic products, cosmetics and other fields, support the construction of high-quality raw material bases in dairy products, cans, wine making and other industries, and promote the upgrading of the whole industrial chain of bulk food; In the aspect of digitalization, focus on R & D, design, manufacturing and other links, promote digitalization, networking and intelligence, and build a number of light industry intelligent manufacturing demonstration plants; Comprehensively build a green manufacturing system and guide the consumption of green products... The guiding opinions put forward specific measures from many aspects. "At the same time, we have deployed five projects, including key technology research and development project, upgrading and innovative product manufacturing project, brand cultivation project, digital development promotion project and green low-carbon technology development project, to promote the high-quality development of light industry." Heyaqiong said. By 2021, light industry has cultivated 290 characteristic regions and industrial clusters, covering 37 industries such as leather, home appliances, furniture and hardware. Heyaqiong said that in the process of promoting the high-quality development of light industry, it is also necessary to improve the differentiated development level of enterprises, build high-level industrial clusters, optimize the industrial spatial layout, and actively integrate into the global industrial system. (Xinhua News Agency)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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