Domestic dramas have attracted much attention from overseas markets and achieved multiple breakthroughs in overseas communication
2022-06-13
At the beginning of 2022, the TV play "the world", adapted from the novel of the same name by liangxiaosheng and showing the continuous struggle of the Chinese people in the great era, was pre purchased by Walt Disney Company of the United States for exclusive overseas distribution. At the same time, the military TV series "ace troops", which tells the story of the growth of Chinese soldiers, was announced to be broadcast on Japanese television on June 29. On April 1, the suspense drama "beginning", which skillfully combines "space-time cycle" with local narration, was launched on Netflix in Singapore, Vietnam, Malaysia, Brunei and Taiwan, China. In addition, the Korean entertainment video platform has also purchased the broadcasting copyright of the idol drama "you are my city camp", which shows the professionalism of Chinese special police and doctors. From the beginning of the year to the present, domestic reality TV dramas have increasingly attracted the attention of overseas markets with diversified types, high-quality production and expression of the spirit of the times, showing a new trend of overseas communication of domestic TV dramas. Show the common needs of human emotions As one of the most influential and powerful mass cultures, teleplay is an important carrier of contemporary social values, cultural appeal and civilized image. TV plays not only show popular culture, but also represent national narration. Through easy to understand aesthetic forms and convenient daily mass media, TV plays play an important role in global cross-cultural communication and dialogue. Due to differences in cultural backgrounds, costume dramas and historical themes have become the first type of domestic TV dramas to enter the international communication with distinctive aesthetic recognition. In recent years, with the industrial upgrading, the improvement of the industrialization level of Chinese film and television, especially the development of warm realism aesthetics in TV drama creation, which reflects the spiritual outlook of contemporary Chinese society and people's life and forms a variety of Realistic TV dramas, has gradually become a hot spot of international communication. China is a major producer and consumer of TV dramas. In 2021, 498 domestic TV dramas were recorded, 194 were produced and distributed, totaling 6736 episodes. Among them, 4777 dramas with realistic themes were released, accounting for about 71.92%; There are 1508 historical plays, accounting for about 22.39%; There are 437 episodes of major themes, accounting for about 6.49%. It can be seen that the reality theme has become the mainstream of the creation of domestic TV dramas. Therefore, the overseas communication of reality theme TV dramas is based on the mature type and industrial development. In 2021, the reality TV series "mountain and sea conditions", which was broadcast in more than 50 countries around the world and launched on the popular theater channel of the overseas video platform youtube, showed the history of ordinary workers changing the face of poverty in the Northwest with high spirits and optimism. Similarly, through the life experiences of an ordinary working family in the north and a group of people around it, earthly represents the social changes in China that have spanned half a century. The contemporary military themed TV drama "ace troops" tells about the ambition of building a strong military over a period of more than 40 years by shaping the images of Chinese soldiers. Under the shell of surreal narration, beginning is wrapped with strong humanistic care, describing the cowardice and courage, kindness and warmth of ordinary people, and showing the light of human nature. "You are my fortress" combines the hot-blooded story of the special police and doctors' dedication to guarding the life with sweet love, which is true and moving. No matter in any cultural context, people will yearn for a better life, hope to feel the emotional temperature from the works of art, obtain life enlightenment, and stimulate spiritual strength. These TV dramas, which have attracted attention overseas, all adopt the perspective of ordinary people, focus on exploring the goodness of human nature and the beauty of life, express people's pursuit of a bright future, and highlight the aesthetic style of warm realism. Expressing the common needs of human emotion and integrating emotion and imagination is the key to eliminate cultural barriers in the process of overseas dissemination of domestic TV dramas. These works take several families or a group as the cross section of the times, or pay attention to the topic of poverty alleviation, or focus on the progress of the times, or show the growth of characters, or show the light of human nature, so that audiences from different cultural backgrounds can immerse themselves in the rich and complex life state and life state of real life, with sadness, joy and emotion, and coordinate cognition and emotion to make everything in the world sentimental, Feel deep resonance from the bottom of my heart. Multiple breakthroughs in overseas communication The creation of realistic theme works must adhere to the principle of diversification, explore the dimensions of theme selection, and explore the diversity of narrative techniques, so as to push through the old and bring forth the new, and constantly emerge excellent works. Since the beginning of this year, the creation of Realistic TV dramas with diverse types has gained attention and spread abroad, realizing a new breakthrough in the overseas communication of domestic TV dramas. The first is the breakthrough in type and theme. TV dramas showing the struggle history of ordinary people were broadcast in large Hollywood film and television companies. TV dramas with realistic military themes were broadcast for the first time in mainstream Japanese TV stations. The creation of "infinite stream" narrative TV dramas and their login in Netflix were also the first in China. The second is the further expansion of the scope of communication. These works have not only been broadcast on TV stations and video platforms in Asia, but also entered the mainstream media in the United States. Thirdly, the cooperative expression of warm realism aesthetics, cognition and emotion has realized the output of the values of domestic TV dramas, and has been widely recognized and spread. In the process of overseas communication of domestic TV dramas, they were once restricted by technical conditions, the limitations of creative thinking and the lack of industrial chain. However, with the active promotion of national policies and the continuous efforts of creators, the overseas communication of domestic TV dramas has formed a multi-dimensional and three-dimensional communication form. At present, in addition to relying on official cooperation between China International Television Corporation and television stations of various countries, the overseas dissemination of domestic TV dramas is also broadcast online on the international streaming media platform. At the same time, due to the excellent production of works and the recognition of values and emotional cognition, overseas commercial media also continue to strengthen cooperation with Chinese film and television enterprises, so as to establish a more complete distribution channel for domestic TV dramas. In addition, domestic powerful video platforms and streaming media platforms have also established broadcast channels around the world. Tencent video wetv, iqiyi international, mango TV international and other platforms are gradually expanding their overseas influence. In addition, the large-scale international communication activity "audio visual China" implemented by the State Administration of radio and television since 2019 has established 58 television Chinese theatres overseas, promoting the broadcasting of nearly 100 excellent programs such as "beyond" and "meritorious service" in television and online media in more than 100 countries and regions. The "China joint booth", jointly supported by the foreign Promotion Bureau of the State Council Information Office and the International Cooperation Department of the State Administration of radio and television, has promoted the appearance of many popular domestic TV dramas abroad, such as "together", "glory and dream", "mountain and sea" and other works to be promoted at the online activities of Cannes TV Festival and Singapore TV Festival in the spring of 2021. Key projects such as the "Chinese contemporary works translation project" and "China Africa audio visual sharing" provide translation support to help domestic dramas break through language barriers and cultural barriers. Domestic TV dramas with diverse types, excellent quality and realistic themes that show the style of contemporary China are reaching more overseas audiences with a new attitude. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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