On June 10, according to IDC's quarterly tracking report on China's wearable device market, the first quarter of 2022, China's wearable device Market shipped 25.84 million units in the first quarter of 2022, a year-on-year decrease of 7.5%. Among them, the ear wear equipment market shipped 15.96 million sets in the first quarter of 2022, a year-on-year increase of 3.5%. Among them, only the real wireless earphones maintained a year-on-year growth of 3.2%, but the market growth slowed down significantly due to the overdraft of demand in the promotion season at the end of last year, limited product function upgrading and the epidemic situation in some regions. The watch market shipped 7.16 million sets in the first quarter of 2022, a year-on-year decrease of 15.3%. Among them, there were 3.86 million adult watches, a year-on-year decrease of 1.7%; The shipment of children's watches was 3.3 million units, a year-on-year decrease of 27.2%. In this quarter, the watch market focused on optimizing channel inventory to prepare for the "618" promotion in this quarter. At the same time, the impact of the epidemic on outdoor activities and consumer sentiment caused a decline in shipments in the first quarter to a certain extent. In the first quarter of 2022, the bracelet market shipped 2.63 million sets, a year-on-year decrease of 33.6%. The bracelet market has been affected by multiple factors such as product form competition, epidemic home and the upcoming launch of new products, and the continuous downward trend is obvious. IDC believes that the growth process of the wearable market is not a smooth linear development, but a phased growth in exploration. After the single product detonated the market for many times, the growth rate slowed down, and then bred the explosive products waiting for the next successful exploration. In the past three years, sports watches, real wireless earphones and active noise reduction earphones have exploded in the market, creating a period of rapid growth in the wearable market. Next, on the one hand, the market needs to prolong the periodic growth cycle as much as possible through fine positioning, on the other hand, it should continue to explore the growth points of the next stage. (Xinhua News Agency)
Edit：Li Jialang Responsible editor：Mu Mu
Source：ithome.com
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Sci-Tech
Recommended Reading Change it 
Home
