Live broadcast of excellent skills to candidates as "consultants"
2022-06-13
Recently, college enrollment has become a hot topic, affecting the hearts of candidates and parents. On the Internet, the major colleges and universities have broadcast live lectures to attract students to apply for the exam, and the enrollment publicity activities have started in full swing. Online interactive Q & a busy "In the lyrics of the school song of Tsinghua University, there is a saying that 'knowledge is the first, and literature and art follow it'. This year, we have newly established the Weixian academy, which combines the academy system with the advantages of engineering, and combines the strong with the strong." In the live room, chenqixin, director of the Admissions Office of Tsinghua University, is introducing the changes and highlights of Tsinghua University's enrollment in 2022. This is a scene in the people's Network Education Channel series interview program "2022 recruitment office director is coming · excellent Recruitment" series. There were 9 episodes of this series of programs. The relevant principals of 45 universities, including Tsinghua University, Fudan University, Beijing Normal University, East China University of technology, Wuhan University, etc., interpreted the latest enrollment policies of the University online for college entrance examination students and parents. The reporter learned that at present, the interview is broadcast live on the people's website home page, people's website + client, people's website Tiktok, Kwai, video number and other platforms, and the cumulative number of visits has exceeded 10 million. Zhangpeipei, deputy director of the Admissions Office of Communication University of China, told reporters that since March, Communication University of China has cooperated with the media and provincial examination institutes to conduct live lectures twice a week. The school will also hold a series of live broadcasts of "the college has a bright future", covering all undergraduate enrollment majors. The live broadcast is led by the person in charge of college and department enrollment, and interacts with the candidates in real time. The playback video will also be published on the video website, so that everyone can view it at any time. "Now college enrollment is conducted in all media and all platforms." Dengyi, director of the enrollment and Employment Department of Beijing University of Aeronautics and Astronautics, introduced, "In the past, our media platforms mainly focused on websites and wechat official account. Later, we successively opened accounts for Tiktok, Kwai, wechat video accounts, BiliBili and other platforms, providing students and parents with richer online access to information. After a long live broadcast, we will also select important content and make it into short videos for re dissemination and key promotion." Candidates travel around the campus This year, many schools have moved the campus open day to the "cloud", using new technologies such as VR (virtual reality) to show the panorama of the school on the Internet, and also set up an all-weather live broadcast, inviting faculty teachers and seniors to take candidates around the campus. Some colleges and universities have set up the service function of browsing the campus on the official wechat. When you enter the small program, you can see the buildings at a glance. After you click in, you can also see the explanation of the text, audio and video versions. What is the appearance of the teaching building, laboratory and library, the scenery of the campus, whether the food in the canteen is to your taste, and what are the students' after-school activities... With the activities of traveling around the campus, candidates and parents can have an intuitive feeling through the screen without arriving at the field. In addition to the online open day, major colleges and universities will launch excellent enrollment videos to display the school in an all-round way and attract candidates to apply for the exam. Zhangpeipei introduced that this year, in addition to the publicity film for enrollment, Communication University of China also produced a series of publicity videos for enrollment - "Hello CUC" (CUC is the English abbreviation of Communication University of China). The videos connect different scenes and locations on the campus, so that candidates can know in advance what kind of campus life they will experience after entering the University, what entertainment and practical activities they will participate in, and what kind of graduate works they will produce. Many candidates' parents reported that it is also very important for candidates to feel the environment and atmosphere of the university campus, in addition to choosing the professional direction they are interested in and setting the learning objectives. An examinee left a message after visiting the campus in the cloud and said that he had visited his favorite university and was full of longing for the future. Good online promotion effect Learn about the recruitment policies in the live broadcasting room, search for professional information on the official website of colleges and universities, consult relevant questions in the message area, and learn from college students in online forums... Nowadays, it has become the norm to obtain information about colleges and universities and candidates through the Internet. In this way, candidates and parents can not only gain the "golden bag" of applying for the exam, but also have more thoughts on college life and career planning. The pamphlet distributed by the front-line enrollment promotion has now been transformed into an electronic version, which has become an e-book for the application guide in the media version, with a clear directory and rich content. With it, candidates can read and query the admission score line and professional information of colleges and universities in recent years on their mobile phones at any time. In addition to the large number of online students and convenient interaction, the form of online enrollment publicity has greatly improved the accuracy of enrollment services. For example, you can use information-based means to directionally deliver the recruitment content, and you can directly publish live messages in wechat groups and chat groups of interested candidates, which is very efficient. Online enrollment consultation can also prepare candidates' high-frequency consultation questions in advance with the help of intelligent question and answer system, and the enrollment policy can be updated in real time if there is any change. Generally speaking, June is the prime time for excellent candidates. Especially after the college entrance examination scores are released, it is necessary to "tailor" the candidates and introduce colleges and majors, especially to do a good job in service. However, in terms of college enrollment, it should be a "year-round continuous line" to publicize and introduce the historical traditions, discipline settings and future development of colleges and universities to more people. Deng Yi said that the normalized enrollment publicity can build an image outside and gather strength inside. It is also a practice of practicing social responsibility and realizing universal education. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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