How can rural museums avoid busy opening, cold guarding and silent closing?
2022-06-07
During the Dragon Boat Festival holiday, the Village Museum in Zhejiang became a new "clock in" place for the public. It is reported that Zhejiang will build 1000 rural museums within five years, and the construction of rural museums will also be listed in the "top ten practical things for people's livelihood" of Zhejiang Province in 2022. Recently, the list of the first 56 rural museums in Zhejiang was announced. Combing this list, we can see the rural cultural landscape outlined by Zhejiang: the memorial hall of the West relocation site of Zhejiang University in Jiande City, Hangzhou, and the Wenling marine folk custom museum in Taizhou, with history or local characteristic culture as the background; Hangzhou Jiangnan cake edition art museum, Jinhua Wuyi county Wu porcelain exhibition hall, etc. focusing on the sorting and excavation of intangible cultural heritage. Yangjianwu, member of the leading Party group of Zhejiang Provincial Department of culture and tourism and director of Zhejiang Provincial Bureau of cultural relics, said that the purpose of building the rural museum is to retain the root of rural culture, let the original local culture be inherited, and infiltrate people's hearts and bloom new brilliance in the development. The construction of rural museum is the return of the museum to the public. On the basis of the common rural library and rural cultural auditorium in Zhejiang, the diversified development of rural culture has been realized. This development is both "rich head" and "rich pocket". On the one hand, the Village Museum has opened up the "last mile" of the museum's public cultural services, enabling the villagers to have a "15 minute quality cultural life circle" and get spiritual nourishment. For example, in Shaoxing, Zhejiang Province, more than 200 rural museums of various types have been built, covering an area of more than 80000 square meters, with more than 20000 collections of various types. Shaoxing is the hometown of Lu Xun. In the exhibition hall of Lu Xun's grandmother's home in Shaoxing, visitors can now experience the childhood of a generation of literary giants: shrimp fishing, broad bean cooking, watching social drama... These wonderful experiences in his grandmother's home in his childhood have become a cultural brand in the local countryside because Lu Xun wrote the famous "social drama". On the other hand, the rural Museum has built a multi-cultural hub integrating the exhibition of local culture, the supply of local specialties and the expansion of education, promoting the "marriage" between culture and wealth, and making the countryside a popular tourist destination. Ou kiln celadon museum is located in the quiet countryside of Taoshan Town, Wenzhou. After the completion of the rural Museum, it will become a cultural "punch in" place for villagers and tourists. Some Ou kiln craftsmen also settled in the village, and some processes were undertaken by the villagers. In this way, the museum cooperates with various intangible cultural heritage inheritors to realize the seamless connection between the production, processing and sales of intangible cultural heritage products and expand the cultural brand. In 2021, the Village Museum will achieve a sales turnover of more than 3million yuan. Hujian, counselor of Zhejiang provincial government, believes that the construction of rural museums is very meaningful. He mentioned that one of the differences between urban and rural areas in Zhejiang is culture. The rural Museum fills the "depression" of rural culture and is a useful attempt to narrow the gap between urban and rural areas and pursue common prosperity. However, the author also notes that some areas have seen such a scene in promoting the construction of rural cultural facilities: vigorous construction, noisy opening, cold and quiet guarding, silent closing. The future sustainable development of rural museums has also attracted attention. The main crux of the above problems is that some local governments lack long-term planning and system design, pay attention to the hardware construction of venues, and ignore the corresponding software supporting construction, such as the full-time and part-time staffing, conventional operation and management funds urgently needed by the museum, as well as the long-term development planning and the support of corresponding supporting policies. Hu Jian believes that this requires strengthening the functional positioning of the rural Museum. Instead of pursuing the surface effects such as the area of the venue, the exquisite exhibits and the luxurious decoration, we should focus our main funds and energy on display, publicity, education and research, and even "share" the rural cultural auditorium, or build a rural Museum on this basis. At the same time, it is also necessary to avoid the local government taking all the responsibility. It is possible to explore diversified transportation management modes such as towns and villages to mobilize the enthusiasm of local people. In terms of operation, it can be combined with the culture and tourism industry to carry out research and learning experience, and it can also open exhibitions to outside cultural and art lovers, giving n possibilities to rural museums. Go back to your hometown and go far away. "Rich head" and "rich pocket" are the ultimate goal of the rural Museum. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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