Digitization + aging: an important test question
2022-05-20
Qi Junping, a 70 year old man who lives in zhaofengyuan community, Fengtai District, Beijing, changed his view of smart phones after buying a train ticket. "The child bought the ticket in advance with his mobile phone. When I got to the railway station, I put away my ID card and sent me the ticket. It's too convenient." Qi Junping said excitedly in an interview with China Electronics News. She began to have more contact with smart phones, learned to pay water and electricity bills, scan codes for payment and shopping, and felt that life was a lot more convenient at once. In fact, there are not many elderly people like Qi Junping who can actively learn and skillfully use smart phones. According to the report released by China Internet Information Center, by the end of 2021, only 11.3% of China's Internet users were over 60 years old. Among these elderly people, only 23% can buy daily necessities online and 20% can find information online. The theme of "world telecommunication and information society day" in 2022 is "digital technology for the elderly and healthy aging". According to the International Telecommunication Union, telecommunications and information and communication technologies (ICT) have a role to play in achieving a healthier life in old age. When "digitization" encounters "aging", how to focus on technological innovation and application, increase product supply, expand application scenarios, and help the elderly cross the technological gap and build a society suitable for the elderly is indeed a very important examination question for ICT enterprises. Countries formulate digital policies to deal with "aging" The increasing population aging has become a common concern of the global society. According to the data of the United Nations Population Division, the global population aged 60 and over was 1.05 billion in 2020, accounting for 13.5% of the global population, an increase of 3.6 percentage points over 20 years ago. The International Telecommunication Union said that the global population aging is a decisive demographic trend in the 21st century, and the society is trying to find the opportunities that this trend may bring; At the same time, it calls on Member States to continue to use digital technology to formulate digital policies and strategies to enable people to enter the old age healthily, participate in social activities and make contributions. In Japan, where the proportion of the elderly population exceeds 32%, the pension industry has developed since the 1970s. Japan has created a smart pension operation mode of "government + enterprise + information platform". Through the introduction of relevant subsidy policies, encourage enterprises to research and develop science and technology aging products, especially focus on the research and development and promotion of mobile assistance, automatic excretion treatment, health monitoring, loss monitoring and other products, and then use the information platform to analyze the relevant data of elderly care facilities, community and home-based elderly care, and finally put forward solutions. The United States is also one of the earliest countries in the world to develop the smart elderly care industry. As early as 1960, the proportion of people aged 65 and over had reached 9.1%. In 2020, this figure will rise to 16.63%. In the aging products and services in the American pension industry chain, the application of science and technology is emerging one after another, and it pays attention to the research and development of telemedicine service system. At the same time, it pursues the concept of community autonomy, that is, through the market competition mechanism, it can stimulate enterprises to improve service quality and reduce government management costs. Different from the highly market-oriented operation mechanism of the United States, in the UK, relevant departments have given a lot of financial investment to the smart elderly care industry, continuously formulated relevant laws and regulations on smart elderly care, and made quite perfect provisions on the standardization construction, management system and assessment rules of the smart elderly care industry in the UK, which makes the laws and regulations cooperate with the government's regulatory measures for the industry and provides a huge guarantee for the development of the smart elderly care industry. China helps the elderly through "digital feedback" China is also facing the same pension pressure as developed countries. According to the data of the seventh national census, the elderly aged 60 and over account for 18.7% of the total population, reaching 264 million. However, different from western developed countries, China's pension industry market is still in the early cultivation stage. Especially in recent years, the rapid development of ICT infrastructure and intelligence in China has formed a pair of contradictions with the rapid growth of the elderly population. According to the statistical report on China's Internet Development released by China Internet Information Center, more than half of China's elderly aged 60 and over have no access to the Internet. After the COVID-19, the elderly have encountered greater obstacles in travel, shopping, medical treatment and other aspects due to their inability to use scientific and technological products, and the problem of "digital divide" has become increasingly prominent. Relying on solid ICT infrastructure and information development achievements, China helps the elderly through "digital feedback" to build a social digital environment friendly to the elderly. In 2021, the opinions of the CPC Central Committee and the State Council on strengthening the aging work in the new era was issued, which promoted the adaptation of science and technology to aging to become an important part of China's population aging strategy. In order to enable the elderly to better share the achievements of informatization development, the Ministry of industry and information technology and other relevant departments have successively issued a number of policies and measures, issued the notice on effectively solving the difficulties of the elderly in using intelligent technology and facilitating the elderly to use intelligent products and services, the action plan for the development of Zhihui health and elderly care industry (2021-2025), and launched the special action of "aging and barrier free transformation of Internet applications", Focus on solving the problems and difficulties encountered by the elderly in the daily use of scientific and technological products. Driven by the joint efforts of governments at all levels and relevant management departments, ICT enterprises face the multi-level and diversified health and elderly care needs of the elderly, focus on technological innovation and application, increase product supply, data platform construction and expand application scenarios, and implement the transformation and innovation of aging appropriate technologies, products and services, so as to transform "cold" technologies into "warm" infrastructure suitable for, helping and filial to the elderly. 325 websites and apps completed aging adaptation transformation If young people are the "digital aborigines" who lead the tide, then the elderly are the "digital refugees" who are rejected. Although this remark is a joke, it reflects the urgency of narrowing the technological gap and integrating the elderly into the digital society. But when you get to the app store, you don't know where to find the software you want; Online shopping orders, can not find the payment button, worry about the wrong money will be gone; Watching short videos, there are always messy advertisements jumping out and can't be turned off... Qi Junping had a lot of worries when he first came into contact with smart phones two years ago. This is also a common problem encountered by most elderly people when using the Internet. Want to use can not use, can use dare not use, many elderly people are so trapped in the "first kilometer" of digital contact. In January 2021, the Ministry of industry and Information Technology launched a one-year "special action for Internet application aging and barrier free transformation" to promote the aging transformation of mobile app. Shopping, chat, taxi, news and other mobile apps covering all aspects of clothing, food, housing and transportation have successively launched the "elderly version". In April 2022, Zhao Zhiguo, director of the information and communication administration of the Ministry of industry and information technology, said that the Ministry of industry and information technology had organized 325 websites and apps to complete the aging transformation. In the care mode of wechat app, the newly added voice broadcasting function solves the reading problems of the elderly with visual impairment and reading difficulties; The "elderly taxi" mode of didi travel app can give priority to the elderly in need; In the "elder map", Gaode map app focuses on public toilets, barrier free elevators, hospitals, banks, supermarkets, parks and other places often visited by the elderly. After "one click", walking routes and public transport routes can be displayed; Tiktok has set up reminder and management functions in the "elder mode", strengthened the audit standard of old content, improved the early warning response level of potential risk private messages, severely cracked down on illegal advertising, and worked hard to create a safe content environment for old users. Hu Jianbo, vice president of China information and Communication Research Institute, said: "We have promoted the transformation of the first batch of 325 Internet websites and apps, of which more than 50 are apps related to the elderly. The websites and apps that have undergone aging transformation mainly have several characteristics: first, they adopt large fonts, large icons and high contrast; second, they simplify the functional area and make the operation simple and convenient with one click; third, there are no intermediate plug-ins and pop-up windows, which is very important for the elderly." While doing "subtraction" in the operation process, the service consciousness of business handling is doing "addition". The three major operators have launched customized bill services for the elderly and the "filial piety card" exclusive tariff package to provide broadband and terminal maintenance services for the elderly. When handling business in the offline business hall, operators provide business handling services for the elderly, such as queuing free and special guidance; At the same time, it also realizes the "one key call in" function of telephone customer service, which can skip voice prompt and digital selection, and directly enjoy manual consultation service; When handling medical treatment, payment and government inquiry services online, multiple Department websites have realized various auxiliary functions such as voice reading and voice navigation. After the outbreak, all localities have successively launched paper-based "health codes", and relatives can help apply for and print paper-based health codes on behalf of the elderly, which further facilitates the daily life of the elderly. New standards create a new paradigm of "digital pension" A set of aging standards for science and technology provides technical support for the design and research and development of new aging technology products, and provides a technical basis for relevant departments to implement industry supervision. In recent years, China's scientific and technological aging standard system has been continuously improved. In June 2021, the Ministry of industry and information technology issued three group standards: technical requirements for aging adaptation of mobile terminals, test methods for aging adaptation of mobile terminals and technical requirements for aging adaptation design of smart TV, which stipulated the technical requirements that smart products should meet in terms of aging adaptation, including technical requirements and test methods in terms of screen display, audio control, voice interaction, remote assistance, emergency application, etc. Let the elders learn to use smart phones and not fall behind in the digital world. Mobile phone manufacturers carry out aging innovation from the source in accordance with the standard system of science and technology. Huawei mobile phone took the lead in launching the "simple mode", which makes it easier for the elderly to find the desired application and hear the call and video content more clearly through larger icons, fonts, volume and priority display of common app and other settings on the home page. At present, more than 8 million people turn on and use the simple mode of Huawei smartphone every month. After talking to the elderly for a long time, but they still can't learn. At this time, the remote assistance series function launched by oppo mobile phone for the elderly can help. Children can share their real-time operation on the mobile phone screen with the elderly remotely through the screen. While demonstrating and speaking, they can easily learn many new applications. For the problems of daily applications such as health treasure that the elderly can't find, vivo mobile phone launched the column of "convenient life". The children set it up at one time. In the future, the elderly can click this column to open health treasure, wechat payment and other services with one click. Basic network communication capability is not only the interface of digital elderly care service, but also the base of intelligent development of elderly care industry. Telecom operators use cloud, big data, Internet of things and other communication technologies to digitally upgrade home community scenes. "Because of the epidemic, I used to visit my son from time to time. The cross district transportation is inconvenient and it is difficult to meet." Shanghai Unicom recently launched the "warm heart home" smart elderly care product. Uncle Zhao of a community in Shanghai is the first reservation user of "warm heart home". Now I can easily contact my family through the convenient call function on the "warm heart home" app and set up medication reminders. My son, daughter-in-law and grandson have also installed the "warm heart home" child terminal
Edit：Huang Huiqun Responsible editor：Huang Tianxin
Source：cena.com
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