"The source of Xiaoxiang culture" and the construction of "famous cultural and ecological tourism city" in Yongzhou, Hunan
2022-04-27
"Yongzhou can be called the 'Millennium clock in resort' and the 'source of Xiaoxiang culture'. Yongzhou cultural tourism is precisely the perfect interpretation of the organic isomorphism of the thick history, the prosperity of Humanities and the beauty of landscape. It is a classic presentation of ancient colors, green and red. Therefore, we propose to build a 100 billion cultural tourism industry and build a famous cultural and ecological tourism city." Liu Hou, member of the Standing Committee of the CPC Yongzhou Municipal Committee and Minister of the Propaganda Department, said in the press release of the 2022 Hunan Provincial (spring) rural cultural tourism festival held in Changsha on the 26th. Yongzhou, located in southern Hunan, was called Lingling in ancient times and Xiaoxiang in elegant terms. It is a poetic and picturesque thousand year old county. More than 4000 years ago, Emperor Shun toured the south to the wild of Cangwu and opened the way to punch in Yongzhou. Since then, Sima Qian, Li Bai, Yuan Jie, Liu Zongyuan, Lu You, Su Dongpo and other literati of all dynasties have come in droves, painted mountains and waters, bred Xiaoxiang culture represented by Shunde Liufeng and Lianxi Neo Confucianism, and had a significant impact on the development of Huxiang culture and even Chinese culture. In recent years, Yongzhou has promoted the integrated development of cultural and ecological tourism, innovatively launched the new IP of "Millennium clock in place · this is Xiaoxiang" cultural tourism, successfully held the "ZTE Ode on cliffs - Yongzhou cliff stone rubbings Exhibition" at the National Museum of China, and created cultural tourism brands such as Shun Festival, King Pan Festival, women's calligraphy cultural tourism week and Neo Confucianism Cultural Tourism Festival, with the popularity and influence of cultural tourism increasing. Relying on rich and unique cultural and tourism resources, Jiangyong County, Yongzhou has developed and built cultural tourism scenic spots such as GouLan Yao village and Nvshu ecological museum, created characteristic tourism products such as star anise blossom and mud washing banquet, and launched a unique high-quality tourism route with the theme of Jiangyong women's culture. "Focus on the establishment of village level tourism development companies in GouLan yaozhai and other villages, so that the villagers can become shareholders and share the dividends of the cultural and tourism industry." Tang Derong, Secretary of the CPC Jiangyong County Party committee and second-class inspector, said that since last year, the county's online sales of rural cultural products, tourism commodities and agricultural and sideline products have exceeded 500 million yuan, exploring a new way to prosper tourism with culture, highlight culture with tourism, strengthen the county with tourism, prosper the village with tourism and enrich the people with tourism. On May 10, the 2022 Hunan Province (spring) rural cultural tourism festival with the theme of "poetry and painting Yongzhou 'fragrance' about Jiangyong" will be held in GouLan yaozhai scenic spot, Jiangyong County, Yongzhou. This event, jointly sponsored by Hunan Provincial Department of culture and tourism and Yongzhou Municipal People's government, shows and promotes Yongzhou and Jiangyong cultural tourism resources and products through a series of activities such as the opening ceremony, Yongzhou cultural tourism products and food exhibition, Yongzhou cultural tourism image ambassador selection and women's cultural experience tour, and shows the new business forms and achievements of Yongzhou and Jiangyong cultural tourism development. Jiang Yong is the birthplace of the world's only female script. Meanwhile, the live performance of Tan Dun's Symphony "Nvshu goes home" will premiere in GouLan yaozhai; The large-scale live female script epic drama "star anise blossom" shows the original ecological female songs, female characters, female red, female script customs; There are also in-depth experience activities of cultural innovation of traditional women's calligraphy customs such as bullfighting Festival, sitting in the song hall and sworn sisters, which are unique to Jiangyong. Huang Guobin, a second-class inspector of Hunan Provincial Department of culture and tourism, said that in recent years, Hunan has held rural cultural tourism festivals in spring, summer, autumn and winter respectively, aiming to create theme brand festivals, lead the development of rural tourism and help rural revitalization. At present, Hunan is actively promoting the integration of culture and tourism, vigorously implementing the working ideas of "tourism +" and "+ tourism", promoting the integrated development of tourism and culture, agriculture, ecology, sports, great health and other industries, creating more rural cultural tourism products such as creative agriculture, characteristic home stay, leisure and health care, promoting the upgrading of Hunan's culture and tourism industry and the recovery of culture and tourism consumption market. Zhou Xianzhi, party secretary and director of Yongzhou culture, tourism, radio, television and Sports Bureau, believes that Yongzhou, as an important gateway for Hunan to connect Guangdong, Guangdong and Guangdong and connect with ASEAN, is at the forefront of Hunan's strategy of building a world-famous tourism destination. It is a pioneer area for Hunan's deep connection with Guangdong, Hong Kong and Macao, and has many advantages in tourism development. Many newly created "participatory and experiential cultural tourism consumer products can meet the multi-level needs of tourists." (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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