According to the global mobile phone market report for the first quarter of 2022 released by canalys, due to adverse economic conditions and seasonal downturn in demand, global smartphone shipments fell by 11% year-on-year. In terms of specific market share, Samsung leads the market with 24% market share, higher than 19% in the fourth quarter of 2021, mainly due to the improvement of the product portfolio in 2022; Due to the growing demand for the iPhone 13 series, apple ranked second, with solid results in the first quarter. The excellent performance of redmi Note Series keeps Xiaomi in the third place, with oppo (including one plus) and vivo in the top five with 10% and 8% shares respectively. "Despite the imminent uncertainty in the global market, leading manufacturers will accelerate growth by expanding their product portfolio in 2022," said sanyam chaurasia, analyst at canalys "While the iPhone 13 series continues to capture consumer demand, the new iPhone se launched in March is becoming an important driving force for Apple's mid-range sales. It provides upgraded chips and improved battery life at a price similar to se 2, and adds 5g network. At the same time, Samsung has increased the production of its popular A-Series to compete fiercely in the middle and low-end market, and updated its 2022 product portfolio, including its flag Ship products Galaxy S22 series. Chinese suppliers are still subject to supply constraints at the low end, and their global expansion is being hampered by the slowdown in their domestic market. “ "The global smartphone market was dragged down by an unstable business environment in the first quarter," said Nicole Peng, vice president of canalys mobile business. "Mobile phone manufacturers are facing major uncertainties due to the epidemic, the Russian Ukrainian war, China's containment and the threat of inflation. All these have increased the traditionally slow seasonal demand. Manufacturers must enable themselves to respond quickly to emerging opportunities and risks while focusing on their long-term strategic plans. The good news is that the painful shortage of parts may improve faster than expected, which will certainly help alleviate the problem Cost pressures. " (Xinhua News Agency)
Edit：Li Ling Responsible editor：Chen Jie
Source：ijiwei
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