Network literature outlines hot reality
2022-04-12
Recently, the Institute of literature of the Chinese Academy of Social Sciences released the 2021 Research Report on the development of Chinese online literature (hereinafter referred to as the report) in Beijing. The report is divided into five parts. It comprehensively analyzes and combs the overall change trend of the online literature industry and its upstream and downstream in 2021 from the perspectives of realizing the theme shift of online literature, promoting national reading of online literature, protecting and activating the creative ecology, IP full link development of online literature, and online literature going to sea. Chen Dingjia, researcher of the Institute of literature of the Chinese Academy of Social Sciences and head of the research group of 2021 Research Report on the development of Chinese online literature, introduced that the report is based on the current situation of Chinese online literature, takes key websites, works and writers as samples, and supported by the public data of platforms and investigation institutions, the statistics captured by platform technology and the survey data of the research group Analyze and judge the trend and other annual comprehensive conditions, and draw a holographic portrait of the annual development of the whole industry. What are the highlights of the report? What trend did the development of online literature show last year? The reporter interviewed members of the research group of the report and experts and scholars to interpret it. The creation covers all aspects of real life, such as poverty alleviation and prosperity, anti epidemic, industrial production and so on In 2021, network literature will become a mirror reflecting the life of the times. The report pointed out that last year, online literature sent a clear "turning signal": the rapid rise of realistic themes and science fiction themes, the transformation of the spiritual core of traditional themes such as historical immortal Xia, and the diversified content pattern has taken shape. Facing the new cultural responsibility, network literature has reached an unprecedented level of concern for reality. According to the data of Yuewen group, the compound growth rate of realistic themes in the five years from 2016 to 2021 reached 34%, ranking the second in the whole category and the top 5 in 2021. At the same time, a total of 19256 people participated in the fifth online literature competition on realistic themes, which ended last year, with a year-on-year increase of 40.6%; There were 21075 entries, a year-on-year increase of 42.4%. With the holding of essay contest, creative training and other activities, the influence of realistic themes in online literary creation continues to expand, and many excellent creators have emerged in all walks of life. Realistic theme writing presents the trend of combining the protagonist's career development path with the changes of the times and national rejuvenation under the background of a specific industry. Many works, such as the great doctor Ling ran, the veteran and the new police, getting rich at 23 and a half degrees north latitude and the reborn steel tycoon, record the changes of the industry and the style of the times, disseminate professional knowledge, gather into a broad section of contemporary Chinese stories, and outline the hottest reality in China at present. Zhang Xian, director of the literature department of China Social Science magazine, said that in recent years, people have seen that while maintaining the narrative vitality, online literature has gradually moved closer to the mainstream culture and mainstream aesthetics, the trend of realism has begun to rise, and all aspects of life such as poverty alleviation and prosperity, anti epidemic, industrial production and service industry have entered online literature. In addition, network literature is also one of the carriers of innovative expression of Chinese traditional stories. The inheritance, continuation and innovation of network literature to traditional culture do not stay at the level of words and stories, but go deep into the spiritual core, which is not only conducive to the popularization of knowledge, but also makes the humanistic spirit and values based on the internalization of traditional cultural knowledge have a positive impact on Readers. High quality IP drives downstream industries and spawns a number of film and television phenomenal burst funds In 2021, network literature is the "protagonist" of film and television drama creation. According to the 2019-2020 evaluation report on the adaptation potential of online literature IP film and television dramas released by the screenwriter Education Committee of China Film Association, the total output value of downstream cultural industry driven by online literature IP in these two years has exceeded 1 trillion yuan. Network literature provides more high-quality and rich content and innovative forms for film and television drama creation, giving birth to a number of head dramas and phenomenal blockbusters. The report points out that with the continuous optimization and improvement of IP transformation forms, network literature has not only made remarkable achievements in film and television adaptation, but also the all-round and all link operation of animation, audio, short drama, offline travel and derivatives has provided users with "amplification effect" of IP content, and the linkage of different art forms has contributed to the "broken circle" journey of multi-form output of network literature. In addition, the trend of refinement and serialization of Web text IP development is more obvious. The industrialized development of the literature platform improves the sustainable development ability of online text IP transformation, and the serial development of high-quality IP strengthens the "long tail effect" in IP adaptation. For example, after the successful viewing of the online drama "Qingnian", the producer quickly entered the production of "Qingnian 2", effectively prolonging the value cycle of high-quality IP. Wang Wenjing, a senior visiting scholar at the Institute of literature of the Chinese Academy of Social Sciences, proposed that the IP transformation of network literature is an important way to reflect people's Ideological Expression and aesthetic trend. There are two main features in 2021's online text IP adaptation: one is "amplification", which enlarges the potential energy of online text transformation through serial adaptation; The second is to "break the circle", break through the barriers of art forms in the whole link adaptation, and realize the high-quality development of network literature. Shao Yanjun, a professor in the Chinese Department of Peking University, believes that in terms of IP development, the report mentioned a new concept, that is, full link high-quality development. She believes that "we should change our thinking and look at the position, function and relationship with other literary forms of network literature in the generation environment of multimedia network literature and network literature and art". Mass creation and reading by the whole people jointly promote the high-quality development of online literature In 2021, online literature has become an important part of national reading. According to the 49th statistical report on the development of China's Internet, by the end of December 2021, the total number of Internet Literature users in China had reached 502 million, an increase of 41.45 million over the same period of the previous year, accounting for 48.6% of the total number of Internet users, and the number of readers reached the highest level in history. The report points out that online literature is a Chinese story created by the public and read by the whole people, and has an absolute advantage in the literary reading and digital reading market. Ouyang Youquan, a professor at Central South University, believes that online literature provides rich reading resources for the whole people to read, and makes the public gradually develop the habit of loving reading. Especially in the current era of information fragmentation, online literature plays an important role in promoting the whole people's online reading. The continuous influx of "generation Z" readers has injected vitality and new forces into the national reading. After 1995, it has become the new main force of online literature readers, bringing new increment to the whole people's reading. At the same time, the younger generation of online writers - after 95, with the rising trend, has become the group with the largest proportion and the fastest growth among online writers. According to Tang Qiao, an associate researcher at the Institute of literature of the Chinese Academy of Social Sciences, at present, there are two dimensions for the "Z generation" to become the main body: first, the "Z generation" to become the successor of online literature and become the main body among authors and readers after 95; Second, the age range of writers is balanced and the composition range is wider, so as to jointly promote the high-quality development of online literature. Internet literature has become an important channel for foreigners to understand China and learn Chinese culture In 2021, China's online literature will go to sea and achieve a phased leap forward. The report points out that the global situation of all-round communication, large-scale and in-depth promotion and diversified development is taking shape. The sea mode has been promoted from the content output authorized by works to the output of industrial mode, and the general trend of "ecological sea" has emerged. In October 2021, the international communication development report of Chinese online literature released by China Writers Association pointed out that Chinese online literature has spread more than 10000 works overseas. Among them, more than 4000 physical books have been authorized, and more than 3000 online translations have been made; The website has more than 100 million app subscribers and readers, covering most countries and regions in the world, and has achieved remarkable results in international communication. There is also a trend of comprehensive innovation in China's online IP going out to sea: comic works have gone out to sea, and among the comic works launched from the international starting point, the overseas popularity of many famous works has been rising; Online IP film and television has gradually become a large-scale. IP dramas such as "superfluous son-in-law", "Brocade heart like jade" and "fierce knife in the snow" have had an impact in hundreds of countries and regions around the world; A breakthrough has been made in the overseas adaptation of webwen IP. Many IP film and television works have not stayed in overseas broadcasting, but also become the content source of overseas dramas. It is worth noting that the success of online IP going to sea has also further consolidated the advantages of foreign translation authorization cooperation. For example, famous works such as you in the rest of your life, sweet and warm, the story of choosing the day and Douluo continent have performed well in the process of multilingual foreign translation. The leap from adaptation to sea, overseas adaptation to overseas remake further demonstrates the influence of China's online text IP. Chen Dingjia said that the Internet has opened online literature to the world, and its magnificent imagination, wonderful stories and strong sense of substitution have attracted readers from five continents of the world; From content to "ecological" and from text to IP, online literature has become an important channel for foreigners to understand China and learn Chinese culture. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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