From the pool robot + energy storage into the outdoor courtyard scene, "Yuanding intelligence" won more than 100 million yuan of round a financing
2022-04-11
The financing of "WANGDING billion yuan" and "Xinda super smart" brand. This round of financing will be used for product R & D, brand building and talent recruitment. In the past ten years, China's consumer electronics industry has experienced waves. The current new generation of domestic goods overseas brands have entered an era of paying more attention to product power and brand. 36 krypton's recent contact with "Yuanding intelligence" is also a new consumer electronics brand. The team has many years of experience in global brands and outdoor products. Since 2017, the company has launched a series of outdoor portable energy storage products focusing on outdoor scenes. By 2019, the company further launched wireless swimming pool robots, which cut into courtyard and outdoor scenes through swimming pool robots + energy storage. Wang Yang, founder and CEO of Yuanding intelligence, told 36 krypton that courtyard and outdoor are important scenes in Europe and America, with a volume of more than 100 billion US dollars every year. However, most products are relatively traditional, and the tool attributes are too strong to meet the new needs of consumers. For start-ups, it is an early track with broad prospects. Yuanding intelligence focuses on this. According to the research report, from a worldwide perspective, there are 250 million private gardens in the world, and Europe and the United States account for more than 80% of the number of private gardens. From the perspective of products and technology, the garden tools and cleaning products in the courtyard scene were generally driven by fuel power and AC power. The product iteration speed was slow, bulky and environmentally friendly. In recent 10 years, it has gradually turned to battery drive. In recent years, with the maturity of technology, the intellectualization of courtyard products has gradually become a new consumption trend, and the outbreak of the epidemic has accelerated the penetration of related products. Taking Yuanding intelligent focused swimming pool robot as an example, in the past, swimming pool cleaning mainly relied on manual and hand-held cleaning tools. Foreign labor costs are high. The unit price of hiring people to clean swimming pools in Europe and America is generally more than $100, and the cleaning frequency needs to be maintained about twice a month. Due to labor costs and epidemic situations, swimming pool robots have become more and more popular in recent years. Swimming pool robots in the European and American markets have grown rapidly - in the online channel of the United States alone, the shipment of swimming pool cleaning robots reached more than 500000 units in 2021, with a growth rate of more than 130%, belonging to the early stage of rapid growth. Foreign enterprises have launched swimming pool robot products many years ago, accounting for most of the market share. Traditional brands include dolphin, Hayward, Polaris, etc., but they are mainly wired, and the product iteration speed is slow. For emerging categories, technology to drive the market is the key way. From a technical point of view, the technical difficulties of swimming pool robot include environmental perception, underwater communication, underwater power, energy consumption and power. The swimming pool robot needs to work underwater, and has higher requirements for signal, vision, navigation, waterproof and anti leakage. However, the wireless swimming pool robot route chosen by aiper from the beginning will have higher technical requirements. Aiper wireless swimming pool robot Aiper's swimming pool robot can realize automatic path planning, set key cleaning areas and make an appointment for cleaning through algorithm and app interaction. When working, the robot adopts the three-axis motor technology to clean the bottom and side walls of the swimming pool through the roller brush and filtration system, adsorb obvious impurities in the water and floor drain, so as to improve the cleanliness and save energy. In the past three years, aiper swimming pool robot has also maintained an increase of more than 200%. In March this year, aiper also launched the latest wireless swimming pool robot on KickStarter, an American crowdfunding platform. Next, aiper will further improve the underwater intelligent path planning, underwater power system, underwater communication and other functions of the robot through product technology iteration, and launch new products in multiple price segments to achieve full coverage of the product line. The positioning of Yuanding intelligence is not just the swimming pool robot, but the intelligent scene of the whole courtyard. "In the courtyard and outdoor scenes, power consumption is the key. Limited by the courtyard socket and the changeable outdoor weather, it brings a lot of inconvenience to power consumption. Therefore, when Yuanding decided to cut into the courtyard outdoor scene, the first thing to solve is the core technical problems of energy storage and battery. If the outdoor power consumption is connected, the whole outdoor scene will be connected." Wang Yang introduced 36 krypton. Since its establishment, Yuanding has basically established its own energy storage and battery technology platform. The self-developed core technologies include core technology, system management and control software, DSP core control algorithm, battery pack technology, etc. the fully self-developed software and hardware system can effectively improve the safety and stability of the whole machine products. In addition, the self-designed and developed battery pack management system can prolong its service life and make the aiper robot achieve longer cleaning time under the same battery capacity. Aiper usage scenario In order to allow more linkage between products, aiper's courtyard housekeeper (energy storage center) will become the core of the courtyard scene and can carry the application of more products in the future - in the upcoming new courtyard energy storage products, aiper adopts modular battery pack technology. Its product form is an energy storage center equipped with multiple battery packs. The battery packs are universal and removable, and can be applied to all aiper product lines, including swimming pool robots. "The linkage between energy storage products and courtyard intelligent products can reduce the cost of purchasing aiper related products by at least 20% - 30%, make it easier to use, and save energy and environmental protection." Wang Yang said. Aiper's energy storage products are also equipped with customized photovoltaic solar panels, which can significantly reduce carbon emissions. At present, most of the core teams of Yuanding intelligence have graduated from top universities, global top 500 and other well-known enterprises at home and abroad, and the proportion of R & D personnel of the company is as high as more than 40%. After this round of financing, aiper will continue to improve the existing products. In addition to the swimming pool robot, aiper will also explore more courtyard intelligent products, and finally form an ecological garden intelligent products. Hu Boyu, partner of xvc fund, said: "Yuanding is a team with profound consumer insight and product development ability. It has created the fist product of wireless swimming pool robot, and created a series of garden products and energy storage platforms under the courtyard scene, and continued to promote the intellectualization, electrification and clean energy source of courtyard tools. Xvc will continue to pay attention to the opportunities of China's supply chain. It is believed that the R & D and supply chain advantages of the Chinese team can be on the international stage for a long time in the future Light up. " The head of Xinwangda investment said: "The outdoor and courtyard market is a very large and deterministic consumer market, with more than 100 billion US dollars every year. Yuanding intelligent has a good brand awareness and market share in the terminal market through the wireless swimming pool robot, and is rapidly carrying out R & D, brand and multi-channel strategic layout. They focus on family energy storage to create a courtyard intelligent scene, form a product ecology, and are full of great vitality Big imagination space. Xinwangda is firmly optimistic about the market of Chinese brand globalization and courtyard scene. We will not only invest in Yuanding in capital, but also help the long-term development of Yuanding intelligence in industrial coordination and supply chain, especially battery related technology. " (Xinhua News Agency)
Edit：Li Ling Responsible editor：Chen Jie
Source：36Kr
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