Young people's "new social favorite" film and television "script kill film" is popular
2022-04-02
"Escape from the chamber of Secrets 2" was released, and "script killing film" became popular. Young people's "new social favorite" became film and television The new film "escape from the secret room 2" was officially released today, attracting a large number of young audiences through the popular offline entertainment mode - escape from the secret room. In 2021, "fame and prosperity" won the favor of the audience with the story setting of "script killing" and the suspense plot of ups and downs, and became the annual "phenomenon" film. Data show that the market scale of script killing and secret room escape exceeded 10 billion last year and has become the "new social favorite" of young people. Under the background of the increasingly frequent linkage between film and television and entertainment market. "Escape from the secret room 2" released Upgrade and restart of high-energy secret room Directed by Adam robitel and starring Taylor Russell and Logan Miller, escape from the chamber of Secrets 2 was officially released. Continuing the previous work, the film takes the player's puzzle solving as the main line, and multiple groups of different secret rooms are linked together: laser rays with nowhere to escape, quicksand checkpoints, subway cars with 10000 volt voltage, urban streets with sudden acid rain... The former champion players are faced with extreme challenges of crisis, and the super audio-visual sensory effect brings more nervous, exciting and frightening viewing experience to the audience. As an offline entertainment mode that has been popular for many years, there are many films derived from secret room escape. Among them, "escape from the secret room" series has attracted much attention. After it was released in China before 2019, it not only won the box office of 232 million yuan, but also the immersive experience and brain burning plot have been highly praised by the audience. This time, the mystery Room Escape 2 is not only more energy-efficient in the puzzle design, but also the design ingenuity of many secret rooms is also appreciated. The design of the bustling streets and crowded subway stations gives visitors a sense of the urgency of their life. Many netizens commented on "being pure", "coexistence of creativity and tension", "more exciting, sweating palms" "Script kill movie" has attracted attention, immersive and interactive As a popular way of offline entertainment, script killing, secret room escape and film and television are increasingly closely linked. However, compared with the secret room escape films, "script killing film" is a new concept that has only appeared in recent two years. Last year, the domestic film "becoming famous" caught fire. The story setting of the film is very similar to the play method of script killing: on a dark and windy night, a group of unsuccessful filmmakers gathered in a villa to remake a major case into a film. While discussing the script, they resumed reasoning about the truth of the case. After the film was released, many audiences had enough reasoning addiction in the ups and downs and exciting plots. The immersive and interactive experience was very suitable for the tastes of young audiences. The strong reputation also made the box office of the film rise continuously, and finally won 926 million yuan, becoming the "dark horse" of the market. After the popularity of fame, the emerging concept of "script killing film" accelerated the "breaking circle" of relevant films. Previously released films such as "slow visitor", "sharp blade out of sheath", "wind", "invisible guest" and "Oriental Express murder" were also classified as "script killing film". "Script killing" is a reasoning game that first appeared in Europe and America. It is similar to the existence of court hearing. Nowadays, this game integrates more acting elements. Players can not only become detectives responsible for solving cases, but also become parties to cases and even murderers. The first season of "Mango detective" will be updated at the speed of the first season of 2016. The "out of circle" of the program has accelerated the start and popularity of the script killing game with low threshold, strong social interaction and heavy experience. The integration of film and television and script killing "two-way blood transfusion" has a long way to go The popularity of the offline market has enabled screenplays with some similar factors to interact more with the film and television industry. There are more and more examples of "marriage" to realize "two-way blood transfusion". At present, film and television works such as Qingnian, Chinatown detective 3, assassinating the novelist and there is her in the world have launched the script of the same name, and the popular script "ring" has also announced the film and television adaptation, which is expected to feed back to the film and television industry. In addition to IP authorization and adaptation, there are more and more ways to play in marketing. For example, before the release of the film assassinating the novelist, the screenplay of the same name was listed first, and the marketing activity of "playing screenplay and giving movie tickets" was launched to try to boost film marketing by taking advantage of the popularity of screenplay. With the prosperity of the script industry, it has attracted more and more talents from the film and television industry. For example, many film and television writers have switched to the screenwriting industry, which is an important reason for higher creative freedom, richer income and promising industry prospects. The addition of screenwriters makes the script more rich and exquisite. Nowadays, the script killing around the "murder" is not only "killing". Different types such as emotional book, happy book, witty camp book and reasoning hard core book are enough to bring rich experiences to different players. However, the integration road of "script killing film and television" is still blocked and long. First, in terms of creation, the copyright issue is complex, and the tastes of consumers on both sides are also different. These require the creators of the two industries to constantly practice and explore. Some people in the industry believe that films such as "fame and fortune" and "escape from the chamber of secrets" are still typical suspense film narrative modes in essence, just because these entertainment methods are popular, coupled with the film's marketing, it is easier for everyone to substitute. To make a real "script kill movie", the most important thing is to cultivate a good IP, and then think about film and television. It is worth mentioning that the script has also appeared the phenomenon of "acclimatization" in the creation of film and television IP books. Some films sell well, but they don't have the conditions to be adapted into scripts. Therefore, it is very important to find the content direction. Both sides need to produce good works in order to better guide each other. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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