Seize the policy opportunity of "ten prefabricated dishes" and actively deploy Industrial Development in all parts of Guangdong
2022-04-01
According to the Research Report on the development trend of China's Prefabricated vegetable industry in 2022 released by iimedia Research ("Ai media consulting"), a third-party data mining and analysis organization, prefabricated vegetables have ushered in a golden period of development. It is expected that China's Prefabricated vegetable market will maintain a high growth rate of about 20% in the future, and the size of the prefabricated vegetable market may reach 516.5 billion yuan in 2023. Recently, with the introduction of the first provincial prefabricated vegetable industry policy "ten measures to accelerate the high-quality development of Guangdong prefabricated vegetable industry" (hereinafter referred to as "ten prefabricated vegetables"), Guangdong prefabricated vegetables welcome the "high light moment" again. Many prefectures and cities in the province responded quickly, seized the opportunity of the "ten policies for prefabricated vegetables" and actively deployed the development of the prefabricated vegetable industry. Relevant industry associations, enterprises and scientific research institutions also accelerated the layout, and jointly promoted Guangdong to build a national highland of the prefabricated vegetable industry. Industry, University and research work together to re engrave the "Guangdong flavor" How to make prefabricated dishes more delicious and make Guangdong prefabricated dishes more "Guangdong flavor"? In the hot moment of prefabricated vegetables, this problem is placed in front of the prefabricated vegetable industry in Guangdong. Encourage enterprises as the main body to carry out joint research on key core technologies; Bring the talent training of prefabricated dishes industry into the "Guangdong cuisine master" project, encourage the star chefs of "Guangdong cuisine master" to participate in the development and promotion of prefabricated dishes - "ten prefabricated dishes" gives the solution idea. "The prefabricated dishes have complete materials and are easy to operate. It doesn't need any cooking skills to copy the chef's taste." Chen Cuiying, founder and CEO (CEO) of Guangdong pinzhen Fresh Technology Co., Ltd. (hereinafter referred to as "pinzhen technology"), said that the prefabricated potted vegetables produced by the company are the ingenuity of Lian Gengming, a Chinese culinary master and President of Shunde Chef Association. More than 10 kinds of Guangdong characteristic ingredients are selected and have been selected as the "top ten famous products" of Guangdong prefabricated vegetables. Shunde is "the hometown of Chinese chefs", and the chef industry and prefabricated vegetable enterprises are aligned with the trend. In addition to the cooperation between pinzhen technology and Shunde Chef Association in the research and development of prefabricated food products, Shunde Junjian Modern Agricultural Technology Co., Ltd. has also introduced the "Guangdong cuisine Master Studio". Not long ago, Foshan prefabricated food industry alliance was officially established, with the participation of the first 53 units, involving business entities, industry associations, financial and insurance institutions, scientific research institutes and technical testing institutions, and conspiring to build the brand of "Foshan prefabricated food". Outside Foshan, the province's Prefabricated vegetable industry alliance blooms everywhere. The central kitchen (prefabricated dishes) industry alliance of Guangdong agricultural food engineering is actively promoting the steady and solid development of Industrial Science; Chaozhou City has established Chaozhou cuisine central kitchen industry alliance, which aims to promote Chaozhou cuisine to take the industrial revitalization Road of "foodization of agricultural products, food industrialization and trend of central kitchen"; Jiangmen City and Zhanjiang City have successively established the prefabricated vegetable industry alliance; Meizhou city and Heyuan City are actively making efforts to prepare Hakka style dishes and planning to establish an industrial alliance of prefabricated dishes. "First, vocational colleges (including technical schools) and ordinary colleges and universities are encouraged to add relevant professional courses according to the content of prefabricated vegetables, so as to cultivate and promote the construction of" production, study and research "base of prefabricated vegetables." In terms of talent cultivation of prefabricated dishes, the relevant person in charge of Guangzhou Restaurant Group suggested. Second, encourage the talents of local Cantonese cuisine masters to invest in the development of prefabricated dishes, use the exquisite cooking skills of Cantonese cuisine masters to combine "Craftsmanship" with "craft", highlight the characteristics of Cantonese cuisine, and cultivate and develop the prefabricated dish industry. Make full use of the whole chain and do a good job of "one dish" Acceptance, cleaning, slitting, re cleaning, rolling, packaging, freezing... Entering Shantou Guanhai Aquatic Technology Co., Ltd. at Zhuhe Road, Yuxin street, Haojiang District, Shantou, every link is in order and a busy scene. "It's the mature season for bullfrogs, and it's also our busy season." Ke Ruicheng, chairman of Guanhai aquatic products Co., Ltd., said that as one of the earliest enterprises in Guangdong and even the whole country to launch bullfrog prefabricated dishes, Guanhai aquatic products Co., Ltd. is also the largest bullfrog prefabricated dish enterprise in China. Since the company entered bullfrog prefabricated dishes in 2020, the sales volume has been rising. "These packaged bullfrog prefabricated vegetable products are loaded into the cold chain transport vehicle at minus 18 ℃, and then sold all over the country and put on the table of consumers." Looking at the packaging workers' rapid packaging, Ke Ruicheng is full of expectations for the prefabricated vegetable industry. It can be seen that each process of producing a prefabricated dish "you can enjoy as long as you cook a little" is inseparable from the strong support of the whole industrial chain. Therefore, the "ten prefabricated dishes" proposed to expand the prefabricated dish industry cluster and build a number of prefabricated dish industrial parks to form the agglomeration effect of prefabricated dish industry. Give full play to the advantages of Guangdong's characteristic agriculture and Guangdong cuisine brand, and promote the centralized entry and development of prefabricated vegetable industry enterprises and supporting enterprises upstream and downstream of the industrial chain. Across the province, Foshan, Zhaoqing, Jiangmen, Zhanjiang, Maoming, Chaozhou and other places are actively creating prefabricated vegetable industrial parks to promote the gathering and development of prefabricated vegetables in Guangdong in the form of parks. Gaoyao District of Zhaoqing City is speeding up the construction of the "first park" of prefabricated vegetable industry in the Bay Area - Guangdong Hong Kong Macao Dawan district (Zhaoqing Gaoyao) prefabricated vegetable industrial park. With a planned area of 7000 mu, the industrial park will build a prefabricated vegetable demonstration park integrating the functions of the whole industrial chain of meat and aquatic deep processing, such as aquaculture, livestock breeding, production and processing, cold chain distribution, pilot research and development, inspection and testing, e-commerce finance and popular science tourism. This year's work report of Foshan municipal government made it clear that it is necessary to build an industrial park for the processing of prefabricated vegetables of characteristic agricultural products. At present, 12 large-scale prefabricated vegetable enterprises have been built in the city, with an annual output value of about 2.5 billion yuan. Together with 13 large-scale enterprises under construction and planned to be built, after all reaching production capacity, the annual output value of prefabricated vegetables in Foshan is expected to reach 30 billion yuan. In order to launch the golden signboard of "overseas Chinese all prefabricated dishes", Jiangmen recently issued the "Twelve policies and measures for Jiangmen prefabricated dishes", which made it clear that the construction of prefabricated dish Industrial Park will be based on the idea of "one park and four districts", and the prefabricated dish Industrial Park will be arranged and constructed in Doushan town and Baisha Town of Taishan City, Duruan town and Tangxia town of Pengjiang district, and Magang town of Kaiping City. Ensure safety and get out of the "international model" There is no trivial matter at the people's table. "Ten prefabricated dishes" directly hit the "quality and safety" as the pain point in the development of prefabricated dishes industry - proposed to build a standard system for the quality and safety supervision of prefabricated dishes, and gradually formulate and improve a series of standards for prefabricated dishes from field to table. In the workshop in Baiyun District, Guangzhou, the conveyor belt of the automatic production line sends sealed prefabricated vegetable products such as roast pigeon, three cups of chicken and plum vegetable meat cake to the packaging area, and the quality inspection personnel conduct random sampling inspection from the packaged food in front of them. "We strive to provide consumers with safe and high-quality goods." The relevant person in charge of guangbai supermarket under guangbai department store, a local retail leader in Guangzhou, said. In order to control the product quality of prefabricated food commodities, before the commodities are put on the shelves, the procurement department of guangbai supermarket will check and verify the supplier's business qualification, brand popularity and commodity inspection report one by one, and the commodities that meet the relevant food requirements can be put on the shelves. Recently, in the production workshop of Zhanjiang Guolian aquatic products development Co., Ltd. (hereinafter referred to as "Guolian aquatic products"), workers worked overtime to load 2200 boxes and 22 tons of gold pomfret prefabricated vegetables to the wharf and sell them to Malaysia, a member of RCEP. "By taking the initiative to accelerate the pace of docking in the international market, the company helps the prefabricated dishes become an international 'online Red dish'." The relevant person in charge of Guolian aquatic products has full confidence in the development of prefabricated vegetable industry. As early as January 1, the day when the regional comprehensive economic partnership agreement (RCEP) came into force, Guolian aquatic prefabricated vegetables successfully declared to cabinet 001, and launched the first cabinet on behalf of Guangdong enterprises, RCEP member Australia. At present, the prefabricated vegetable products of Zhanjiang aquatic enterprises have been exported to RCEP countries such as New Zealand, Malaysia, Singapore and Australia. In addition to Zhanjiang, sauerkraut fish prefabricated dishes in Dawan district (Zhaoqing) prefabricated dishes Industrial Park, squid prefabricated dishes in Shantou Haojiang aquatic products provincial modern agricultural industrial park, Shantou Chenghai lion head goose (stewed goose prefabricated dishes), and grilled fish prefabricated dishes of Yunfu Mingji aquatic products group have also taken RCEP east wind to go abroad. (Xinhua News Agency)
Edit：Huang Huiqun Responsible editor：Huang Tianxin
Source：southcn.com
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