New media has become an important way for teenagers to accept the theme of film and television
2022-04-01
In recent years, the main melody film and television creation has closely followed the pulse of the times, followed the correct and innovative, and excellent works have been emerging. 2021 is the 100th anniversary of the founding of the Communist Party of China and a harvest year for the creation of theme films and television. Many theme films and television works with ideological, artistic and ornamental characteristics, such as the awakening age, mountain and sea feelings, crossing the Yalu River, the great showdown, Changjin lake and meritorious deeds, stand out. "Shuimen bridge of Changjin Lake" released this Spring Festival is a milestone in domestic war films. As the life epic of contemporary Chinese people, the recently popular TV series "human world" has been highly praised by many viewers and industry experts. At the same time, the new media communication of these works for teenagers is innovative and fruitful. It has aesthetic significance and communication value that can not be ignored for the steady expansion of the main theme film and television creation and the construction of China's film and television power. On March 22, the New Media Committee of China literary critics association was established in Beijing. At the beginning of its establishment, the New Media Committee of China Literary Critics Association took "new media communication of main melody film and television works for teenagers" as the first seminar organized by the Committee. Industry insiders generally believe that the main melody film and television works are widely spread in cinemas, television and the Internet. They focus on educating teenagers on the history of the party, the history of new China, the history of reform and opening up and the history of socialist development, so as to cultivate and stimulate teenagers' feelings of family and country, social responsibility and cultural self-confidence. In particular, new media communication has changed the traditional pattern of one-way education for young people, and formed a benign interaction of both receiving and helping communication. New media has become an important way for teenagers to accept and understand the main melody film and television works. "Ke seeker", the well-known up leader of BiliBili, said that once upon a time, not many young people paid their own money to watch the main melody film and television works, but today's young audiences are used to pushing such film and television works to the top of various film and television charts again and again. Some scholars have summarized the various ways of acceptance and secondary communication of the theme film and television works by teenagers, such as editing the fragments of film and television works, drawing character comics, developing cultural and creative products, combing historical knowledge, self naming with the key words of the works, etc. These active, innovative and participatory ways have played a significant role in promoting the wide dissemination of the theme film and television works, and also shaped the teenagers' world outlook, outlook on life, values and historical outlook. Some experts believe that the current young audience has grown up in a diversified media culture, showing a strong sense of tolerance and absorption, a strong demand for high-quality content, and a certain sense of independence and value judgment, but it is still immature and unstable. The main melody film and television works should form an operable work screening mechanism and system according to the psychological characteristics of young people. Specifically, we should master the data, deepen the platform cooperation, and "know well"; We should use living historical resources, vigorously expand the surrounding areas and "seek from top to bottom". At the same time, we should also pay attention to the protection of intellectual property rights and the dissemination of social positive energy, pay attention to the diversification of communication methods, pay attention to Internet thinking, network sense and creativity, and constantly improve the level and effect of communication. History has given film and television works a rare opportunity to spread in new media. Insiders said that they would identify the integration point between the main theme film and television works and the interests and emotional resonance of teenagers, master the communication methods and characteristics of different new media platforms, solve the problems of guidance and openness, seeking common ground and reserving differences, extremes and inclusiveness on the premise of sincerity, sincerity and sincerity, and continuously expand the influence of the main theme film and television works among teenagers through new media. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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