6.22 million people made an appointment to apply for purchase in one hour, and the first day of trial operation of Maotai official e-commerce "I Maotai" was hot! How to make an appointment? Read the picture-瞭新社

6.22 million people made an appointment to apply for purchase in one hour, and the first day of trial operation of Maotai official e-commerce "I Maotai" was hot! How to make an appointment? Read the picture

2022-04-01

According to Guizhou Maotai official wechat, from 9:00 to 10:00 on March 31, more than 2.29 million people and 6.22 million people participated in the subscription within an hour. According to the rules, the subscription results will be announced at "I Maotai" at 18:00 today. According to the financial Associated Press, at present, "I Maotai" can make an appointment to purchase four products, all of which are sold at the market guide price. The four varieties include 53 ° 500ml Guizhou Maotai liquor (year of renyin tiger), 53 ° 500ml Maotai 1935, 53 ° 375ml * 2 (year of renyin tiger) and 53 ° 500ml Guizhou Maotai liquor (treasures). At present, each person can only apply for one purchase of each variety per game. Previously, the news that Maotai is about to launch the e-commerce platform came out, and many people in the industry believe that it will have an impact on the pricing of Feitian market. For a period of time, the price of Feitian market fell. However, as the launch date of the new e-commerce platform approaches, the price of Feitian Maotai begins to rise. As of March 29, the rated price of Feitian Maotai rose to 2600 yuan / bottle. Relevant people said that the initial trial operation of the new e-commerce platform did not include Feitian Maotai, and the impact factors on the market did not exist temporarily. Superimposed on the factors that the market is still optimistic about the sales prospect of Maotai, the batch price that has fallen for many days naturally rebounded. In addition, the new e-commerce platform adopts a direct sales structure, which can improve the product profit of Maotai. Guizhou Maotai minority shareholders Microblog user "Maotai 900 yuan is really not high" said in an interview with the reporter of daily economic news: "The Maotai liquor listed in the initial stage of the new e-commerce platform does not include Feitian Maotai liquor, so the channel merchants in the market are relieved. After all, they are also worried that if the 1499 yuan Feitian Maotai liquor is listed in a large number on the new e-commerce platform, it will impact the market transaction price of Feitian Maotai liquor with a batch price of more than 2500 yuan. Now this impact factor does not exist for the time being, and the batch price that has fallen for many days will naturally rise." New e-commerce platform helps improve Maotai's profit In fact, Maotai is already undergoing drastic reform: the proportion of direct sales channels is expanding. From 2018 to 2020, the number of domestic dealers decreased from 2987 to 2046, and the sales revenue of direct sales channels increased from 4.376 billion yuan to 13.24 billion yuan. The net profit of the company also increased year by year from 37.83 billion yuan to 49.523 billion yuan. Cai Xuefei, general manager of Baijiu consulting and liquor expert, said that the opening of Moutai's new business platform in Guizhou is equivalent to the addition of a huge national direct store, which can improve Moutai's product profit. It is worth mentioning that on the night of the "official publicity" of the new e-commerce platform, Guizhou Maotai released the main financial data of 2021 and the performance report of the first quarter of 2022. In 2021, the total operating revenue was 109.46 billion yuan, a year-on-year increase of 11.7%; The total profit was 74.53 billion yuan, and the net profit attributable to the parent company was 52.46 billion yuan, a year-on-year increase of 12.3%. In the first quarter of 2022, the total operating revenue is expected to reach 33.1 billion yuan, with a year-on-year increase of about 18%; The net profit attributable to the shareholders of the listed company is expected to be about 16.6 billion yuan, with a year-on-year increase of about 19%. For the future development of Maotai, the microblog user "Maotai 900 yuan is really not high" said: "I think the current reform has just started and has not touched the price reform of Feitian Maotai liquor. In the future, I hope the company will make a bold attack and raise the price when it should, so as to achieve a new balance among listed companies, dealers, shareholders and taxes." How to make an appointment, one picture to understand (Xinhua News Agency)

Edit：Li Ling Responsible editor：Chen Jie

Source：National Business Daily

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