The reporter learned on the 30th that the state Internet Information Office, the State Administration of Taxation and the State Administration of Market Supervision recently jointly issued the opinions on further standardizing the profit-making behavior of webcast and promoting the healthy development of the industry, focusing on building a long-term mechanism of cross departmental collaborative supervision and promoting the standardized and healthy development of the webcast industry. The opinions put forward that it is necessary to strengthen the registration management of webcast accounts and the hierarchical and classified management of accounts. The webcast platform should submit the personal identity, live account, network nickname, reward account, income type and profit situation of the webcast publisher with the profit-making behavior of webcast to the local provincial webcast Department and the competent tax authority every six months. Webcast platforms and webcast publishers shall not attract traffic, hype and induce consumers to reward and buy goods by means of rumors, false marketing publicity and self reward. The opinions require that webcast platforms and webcast service institutions shall perform the obligation of withholding and paying individual income tax according to law, shall not pass on or evade the obligation of withholding and paying individual income tax, and shall not plan and help webcast publishers to evade tax. The enterprise and individual studios run by the webcast publisher shall set up account books in accordance with the relevant provisions of the state. Tax departments at all levels should optimize tax publicity and guidance, promote the tax compliance of webcast platforms, webcast service institutions and webcast publishers, and guide webcast publishers to standardize tax payment and enjoy tax incentives according to law. We should investigate and deal with tax related violations and crimes such as tax evasion according to law, and publicly expose typical cases with serious circumstances, bad nature and strong social response. The opinions are clear to protect the legitimate rights and interests of webcast platforms, webcast service institutions and webcast publishers to carry out production and business activities in accordance with the law. For those who operate in accordance with the law, actively assume social responsibility and pay taxes in good faith, all relevant departments shall give encouragement and support according to the law. The webcast publishers who have illegal and profit-making behaviors, and the webcast platforms that have illegal and illegal behaviors or connive at and help the webcast publishers to carry out illegal and profit-making behaviors shall be punished according to law; If a crime is constituted, criminal responsibility shall be investigated according to law. (Xinhua News Agency)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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