At this year's CCTV Spring Festival Gala, the dance Poetry Drama "only green" created by China Oriental Performing Arts Group Co., Ltd. (hereinafter referred to as "Oriental performing arts group") quickly burst out of the circle. At the CCTV Spring Festival Gala last year, the song and dance "Festival", dance "Jasmine" and "auspiciousness" launched by Oriental performing arts group also received wide praise. Among them, dance "Jasmine" also won the viewing crown of the Spring Festival Gala that year and was popular on Weibo. Many people ask: why can you frequently launch popular works? Our answer is: reform and innovation. The opinions on deepening the reform of state-owned theatres and troupes issued by the central office and the State Council office put forward that "we should adhere to promoting development through reform" and "optimize the allocation of resources, give full play to the role of social forces and market mechanisms, and constantly enhance the vitality of development". As a pilot unit of cultural system reform, Oriental performing arts group has thoroughly implemented the deployment requirements of the central government to deepen the reform of state-owned theatres and troupes, continuously promoted cross-border cooperation, formed a good mechanism to jointly tackle key creative problems, and made the creation take on a new look. Taking the creation of "only this green" as an example, in the early stage of creativity, Oriental performing arts group broke the inherent creative concept and operation mechanism of state-owned theaters, innovated the mode of cooperation, and jointly produced it with the National Palace Museum and people's network. This move successfully broke the barriers of art circles, cultural and Expo circles and media circles, gave full play to the advantages of all producers, and laid a solid foundation for the success of only green. After the success of "only this green" in breaking the circle, Oriental performing arts group has actively explored the path of innovative development of traditional culture and strengthened the construction of "only this green" industrial chain: designing cultural and creative derivatives, cooperating with Geely Automobile and other well-known domestic enterprises to develop joint products, launching the industry's first digital collection Commemorative Ticket, creating a city clock in place, planning online IP interactive topics, and will also cooperate to launch innovative measures such as film version and drama scene, Integrate culture into products and empower brands with art, so as to inject long-lasting artistic vitality into the profound and distant Chinese cultural symbols. Starting with "just green", Oriental performing arts group has adopted a new mode of integrated development of culture, art and tourism, widely absorbed front-line creative talents and resources at home and abroad, strengthened the construction of professional operation and management talent team, flexible employment mechanism and distribution mode, and made concerted progress in digital art, online broadcasting at home and abroad, art education and other aspects. It has initially formed a colorful repertoire The institution and mechanism of sustainable development with a large number of talents. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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