Online retail market releases consumption potential
2022-03-22
"Place an order on your mobile phone before work, and the goods will be delivered when you get home. You don't have to worry about buying vegetables anymore." Li Xiaoyang, an employee of an Internet company in Haidian District, Beijing, said that in the past, due to busy work, it was inconvenient to buy vegetables after work. He had to take advantage of weekend centralized purchase to fill up the refrigerator. Now, if you place an order to buy vegetables through the mobile app, you can deliver them to the door in half an hour. The ingredients are fresh and easy to buy. "The rapid development of e-commerce has brought more convenience to our people's food and clothing." Li Xiaoyang said. According to the data of the National Bureau of statistics, in 2021, the national online retail sales reached 13.1 trillion yuan, a year-on-year increase of 14.1%, and the growth rate was 3.2 percentage points faster than that of the previous year. Among them, the online retail sales of physical goods reached 10.8 trillion yuan, breaking 10 trillion yuan for the first time, with a year-on-year increase of 12.0%, accounting for 24.5% of the total retail sales of social consumer goods, and contributing 23.6% to the growth of the total retail sales of social consumer goods. "In 2021, China's online retail market maintained steady growth, became an important force in stabilizing growth, ensuring employment and promoting consumption, and made positive contributions to promoting the construction of a new development pattern." Gao Feng, spokesman of the Ministry of Commerce, said. 90.5% Sales of home smart devices increased year-on-year Consumption upgrading in online shopping market "Last year, I bought a full set of smart home devices online. The online shopping service is becoming more and more perfect, and I'm relieved to buy large goods!" Said Li Gaowei, a resident of Wangjing street, Chaoyang District, Beijing. According to the peak introduction, according to the monitoring of business big data, the consumption upgrading trend of China's online retail market is obvious in 2021. Healthy, green and high-quality goods are more and more favored by consumers. Smart home and smart wear showed a rapid growth trend: the sales of smart home devices increased by 90.5% year-on-year; The sales of smart watches, smart glasses and other smart wearable products increased by 36.3% and 26.8% respectively year-on-year. The sales of outdoor products increased by 30.8% year-on-year, and the sales of tents, ski equipment, surfing and diving products increased rapidly. The sales of organic vegetables, organic milk and organic edible oil increased by 127.6%, 24.1% and 21.8% year-on-year. Personalization, new categories, environmental protection and energy-saving products are becoming popular, which also reflects the consumption upgrading of the online shopping market. Jingdong data show that the turnover of personalized products increased by more than 60% last year. Among intelligent personalized products, the turnover of intelligent dining table increased by more than 10 times year-on-year, and the turnover of intelligent dolls and intelligent clothes dryers also reached 195% and 116% respectively; Among health personality products, the turnover of household floor washing machines increased by 458% year-on-year, and the turnover of health scales also increased by 122% year-on-year. 30.1% Online catering sales increased year-on-year Strong momentum of e-commerce innovation in service industry "Through takeout, we have changed the stereotype in the minds of young consumers and found a new growth point." Xu Dan, CEO of Xuji seafood, said. In 2020, Xuji seafood complied with the consumption trend and launched takeout service. Last year, the take out revenue of 45 stores of Xuji seafood reached 120 million yuan, a year-on-year increase of more than 27%. Gao Feng said that last year, the innovation and development momentum of e-commerce in China's service industry was strong. The innovation of e-commerce model promotes the inclusive use of high-quality service resources such as education and medical treatment, and the online purchase of vocational training services continues to grow. The overall growth rate of online catering accelerated, with sales increasing by 30.1% year-on-year, 27.9 percentage points higher than that of the previous year. According to the data released by e-commerce in the service industry, orders for small dishes, peripheral tours, expansion courses and other commodities increased significantly last year. Meituan data show that in 2021, businesses selling small portions of vegetables for takeout increased by 43.92% year-on-year, and the sales growth of related dishes reached 45.91%. According to the ticket data of meituan, bookings of natural landscapes, ski venues and scenic spots of cultural relics are hot this Spring Festival. In response to the escalating needs of consumers, e-commerce enterprises in the service industry are also constantly optimizing services. In order to meet people's demand for drugs at night, meituan Pharmaceutical Co., Ltd. and national pharmaceutical enterprises launched a livelihood service plan to support 24-hour pharmacies, increasing the number of 24-hour pharmacies from 2000 to 8000, and nearly 40 million new users of drugs at night. 2.05 trillion yuan National Rural online retail sales in 2021 Rural e-commerce helps Rural Revitalization "By taking the express train of e-commerce, our apple is directly connected to consumers. It not only sells more, but also sells faster." Zhou Jie, head of Pengkai fruit industry in Yuncheng, Shanxi Province, said. Last October, the fresh red Fuji was favored by consumers on major e-commerce platforms. Pengkai fruit industry and cooperatives realized e-commerce sales of more than 120 million yuan, doubling year-on-year. According to the peak introduction, rural e-commerce has effectively helped Rural Revitalization. In 2021, the national rural online retail sales reached 2.05 trillion yuan, an increase of 11.3% over the previous year, and the growth rate accelerated by 2.4 percentage points. The national online retail sales of agricultural products reached 422.1 billion yuan, a year-on-year increase of 2.8%. "Prospering agriculture through digital commerce" has been further promoted, and the "new infrastructure" of rural e-commerce has been continuously improved. Various e-commerce platforms have played an active role in improving the supply chain of agricultural products and promoting the upward movement of agricultural products. Since October 2020, JD has connected more than 1000 special agricultural producing areas and industrial belts across the country, directly connected more than 500 large-scale high-quality vegetable bases, and jointly built more than 70 modern, standardized and intelligent farms; More than 700 agricultural aid halls and specialty halls have been opened to help expand the sales of agricultural products and handicraft products in remote and underdeveloped areas. (Xinhua News Agency)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：People's Daily
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