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Culture

2021 China TV series development report released: what do young viewers like to watch

2022-02-25   

Today, the press conference of 2021 China TV series development report was held in Beijing. The key words of high-quality domestic dramas in the eyes of young viewers and the top ten favorite domestic dramas and 10 TV series roles were announced. Shen Haixiong, deputy director of the Propaganda Department of the CPC Central Committee and director and editor in chief of China Central Radio and television, attended the press conference. The 2021 China TV series development report released this time carries out a three-dimensional interpretation from nine aspects: annual trend, production, creation and communication, and comprehensively combs the objective situation of China's TV series creation and industrial development in 2021. The key words of high-quality domestic dramas in the eyes of young audiences in 2021 are: positive energy, attractive plot, acting skills online, three outlooks, main melody, sense of the times, cultural confidence, small people, big times, warmth, fireworks, etc. The top ten favorite domestic dramas for young audiences in 2021 are: the era of awakening, the decisive battle, the mountain and sea situation, crossing the Yalu River, the anti Mafia storm, the traitor, the golden years, meritorious service, xiaoshede and the ideal city. The 10 TV characters most impressed by young viewers in 2021 are: Chen Duxiu (awakening era), Peng Dehuai (crossing the Yalu River), Lin Nansheng (rebel), Jiang Nansun (golden years), Chen Yannian (awakening era), Li Shuihua (mountain and sea situation), Li Yannian (meritorious service), police officer Lin (anti Mafia storm), Nanli (xiaoshede) Diao Dashun (loading platform). Yin Hong, academic general consultant of the 2021 China TV series development report and professor of the school of Journalism and communication of Tsinghua University, made an inventory of the contents of the report and believed that the development trend of China TV series in 2021 showed the characteristics of strengthening quality objectives, weakening quantitative indicators, upward goodness and forward beauty. Chen Baoguo, a national first-class actor and chairman of the actor Working Committee of China Television Artists Association, Zheng Xiaolong, a famous director and chairman of the TV drama director working committee of China Radio and Television Association, national first-class actors SA Rina, vice president of the actor Working Committee of China Television Artists Association, released the results of the "investigation on the influence of young people of excellent domestic TV dramas in 2021" in the report. The report investigated 24 contents, including the main channels and platforms for young viewers to watch TV dramas, the aesthetic characteristics of high-quality domestic dramas they attach most importance to, willingness to pay, viewing habits and viewing scenes. The 2021 China TV drama development report is edited by the film and television drama documentary center of China Central Radio and Television Corporation and the innovation and development research center of China Central Radio and Television Corporation. The film and television communication research center of Tsinghua University and CC smart Xinchuan think tank provide academic support. (outlook new era)

Edit:Yuanqi Tang Responsible editor:Xiao Yu

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