The 2022 Spring Festival ended with a box office of 6.035 billion. On February 7, lighthouse Research Institute and lighthouse professional jointly released the 2022 spring festival film market data insight report (hereinafter referred to as the lighthouse report). According to the lighthouse report, on the first day of the lunar new year on February 1, the first day of the spring festival attracted 1.45 billion box office, the same as that in 2019, and the follow-up trend also fell gently as before the epidemic. Box office champion "shuimen bridge of Changjin Lake" scored 2.528 billion, accounting for 42% of the box office, continuing the pattern of "super head"; The box office of "this killer is not too calm" has fallen slightly since the third day. Compared with the popularity before the film, it has hit the second place in the box office; With the fermentation of word-of-mouth, the box office of "miracle stupid child" and "sniper" began to decline inversely at the end of the schedule, showing a trend different from that in previous years. As for the box office trend and layout of this year's Spring Festival, Zhang Rongdi, an industry analyst at lighthouse Research Institute, said that in terms of market pattern, this year's Spring Festival continued the "super head" formation of last year and 2016, and head masterpieces such as "shuimen bridge of Changjin Lake" accounted for more than 40% of the box office of this year's Spring Festival. "This killer is not too calm" is in the middle of the popularity before the release. After the release, with stable reputation and dense laughs, it has now made a counter attack to the second place at the box office. Zhang Rongdi believes that it can be found that comedy is a kind of just needed type in such a happy festival for the whole family as the Spring Festival. At the same time, the report also observed the "social dimension". Data show that "shuimen bridge of Changjin Lake", "this killer is not too calm" and "Four Seas" are more suitable for many people to watch, and their users buy more than two tickets; In contrast, users of "miracle stupid child" and "sniper" bought 36% of their tickets. As the number one seed of parent-child films in the Spring Festival, the series of "bear haunt" has ushered in a new box office. The box office of "bear haunt · return to earth" broke 100 million for three consecutive days, far exceeding the performance of previous years. In addition, compared with the previous series of works, the ticket users of the film are shifting to users over the age of 35. During the Spring Festival in 2022, Beijing and Shanghai were still the top ticket warehouses in China, but affected by the epidemic, the box office output ranking of Shenzhen, Hangzhou and Xi'an decreased, Tianjin and Dongguan fell out of the top 20, and Shenyang took the 20th place with higher box office output. (Xinhua News Agency)
Edit：Li Ling Responsible editor：Chen Jie
Source：YNET
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