With the Spring Festival holiday approaching, Hong Kong maker Shi Huihong has been busy from morning to night recently. She should sort out the learning materials before the holiday so that the children in the water education early education class can practice swimming at home during the holiday. Shi Huihong, 32, was born in Shantou, Guangdong Province and later moved to Hong Kong. After graduating from high school in Hong Kong, she went to the United States for further study. Once when she returned to her hometown in Shantou for vacation, she met her true love on the tennis court. They married in 2012, and Shi Huihong and her husband often returned to Shantou to live. "In fact, the relationship between Chaoshan and Hong Kong is very close. Many of my family have built factories and do business in Shantou, which makes me very confident in the mainland's economic vitality and business environment. I believe that our young entrepreneurs can explore new business opportunities with what they have learned." She said. After full investigation, in 2019, Shi Huihong and her "best friend" in Hong Kong hit it off and decided to join Haifan parent-child swimming to provide early water education training for infants and young children in Shantou. "At that time, my eldest son was more than 4 years old. I wanted to sign him up for a sports class. It was found that such a training institution was not easy to find in Shantou." "In fact, there are such parent-child and early childhood education institutions in many big cities in China, but there is still room for development in Shantou, so we hope to develop this market," she said The novel coronavirus pneumonia has become the biggest stumbling block for Shi Huihong's business just after the various facilities have been completed. Recalling that time, although she also felt pressure, she still believed that with the gradual control of the epidemic in the mainland, there would be more and more children in the store. During this period, she actively organized employees to carry out internal training to improve their business level and prepare for business after the epidemic. "After the lifting of the restriction order of the epidemic, many parents call for consultation and bring their children to sign up every day. On the one hand, because they stay at home for too long, parents and children need to vent. On the other hand, because the services we provide really fill the vacancy in the market." Shi Huihong said. In July 2021, the State Council issued a document requiring further reduction of students' homework burden and after-school training burden in the stage of compulsory education. Shi Huihong, who focuses on cultivating extracurricular interests, sees greater market opportunities. "The winter vacation in 2022 is the first holiday after the introduction of the national 'double reduction' policy. We can obviously feel that more parents are willing to let their children participate in quality education and physical exercise, and more children come to sign up." She is preparing to set up a second store in Shantou after the new year. In order to welcome the Spring Festival holiday, Shi Huihong is communicating with the teachers of the training class and launching corresponding course materials to let the children continue to practice swimming on land during the holiday. "For example, the positions of breaststroker and breaststroke leg can be exercised with the help of bed or yoga mat. I hope the children can keep the habit of exercise during the holidays." She said. Shi Huihong chose to stay in Shantou for the Spring Festival this year. She hopes to spend more time with the children, especially introducing them to the customs of the Chaoshan new year. "When I was young in Shantou, I felt very kind." Shi Huihong said, "now I plan to have a reunion dinner with my family, visit the old people at home, taste Kung Fu tea, olives, eat crisp dumplings, and pay homage to the landlord." In Shi Huihong's opinion, the spring festival atmosphere in Chaoshan area is very strong. Letting children understand the various customs of the mainland Festival is also a good way to narrow the emotional distance between them and their hometown. "My eldest son signed up for the interest class of calligraphy class during the winter vacation. We are encouraging him now. We hope he can write the Spring Festival couplets and blessing characters for the new year. He is also very excited now." "I hope the younger generation can experience more traditional culture during the Spring Festival and let the blood of Chinese culture come down in one continuous line to closely connect Hong Kong and the mainland," she said (outlook new era)
Edit：Yuan Qi Tang Responsible editor：Xiao Yu
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