Dialogue with Luo Hongxia, Secretary of Xuwen County Party committee: link RCEP to make the "sea of pineapple" fragrant in the world
2022-01-29
The comprehensive regional economic partnership agreement (RCEP) has officially entered into force on January 1, 2022. At present, Guangdong agriculture seizes the opportunity and is actively promoting its full integration into RCEP market. In order to better connect the RCEP market and form resource aggregation and docking cooperation, the guest of this dialogue is Luo Hongxia, Secretary of Xuwen County Party committee. 1、 What are the advantages of Xuwen docking RCEP? RCEP has officially entered into force on January 1, 2022. In recent years, with the Provincial Department of agriculture and rural areas vigorously promoting the construction of agricultural product market system and international trade of agricultural products, Xu Wenyi has also won the brand of "RCEP pineapple international trading center" awarded by the Ministry of agriculture. From several aspects, I think Xu Wen has the following advantages for connecting RCEP: First, Xuwen pineapple accounts for a large proportion of the national output and has good fruit quality. It is qualified to blend with all kinds of pineapples of RCEP as the representative of Chinese pineapple. Xuwen County is the "hometown of pineapple in China" and the dominant area of pineapple planting in China. With a planting area of 350000 Mu and an annual output of about 700000 tons, accounting for about 1 / 3 of the national output, Xuwen County is the place with the most concentrated pineapple bulk trading in China. In 2019, Xuwen pineapple was recognized as a national geographical indication product and was selected into the national list of famous, special and excellent new agricultural products. After years of exploration of "12221" market system, in 2021, the topics of "every three Chinese pineapples come from Xuwen" and "Guangdong calls the people of the whole country to eat pineapples" of Xuwen pineapple had a total reading of more than 1.6 billion people, which attracted the attention of netizens at home and abroad. Xuwen pineapple is now planted with Bali pineapple, golden diamond pineapple, sweet honey pineapple, watermelon pineapple, mango pineapple, hand torn pineapple, golden pineapple, golden pineapple, Shenwan pineapple and other varieties. At present, there are 6 pineapple export planting bases, with various varieties and high quality. Pineapples are listed all year round, and the market is hot. Xu Wen pineapple has the conditions to go abroad as the representative of "Chinese pineapple", carry out mutual integration and exchange with the fruits of rcepr countries, especially the single products of pineapple, and become a Chinese high-quality fruit that can be tasted by RCEP citizens. Second, Xuwen pineapple has profound cultural heritage and special geographical location. It is qualified to take the east wind of RCEP to make the international model stronger. Ni Guoliang, an overseas Chinese who returned from Nanyang in 1926, planted the first pineapple in yugonglou village, qujie Town, opening the history of pineapple planting in Xuwen. So far, he has nearly 100 years of planting experience, known as "the sea of pineapples" and has rich historical and cultural heritage. Most of the RCEP cooperation countries are mainly concentrated in East Asia and Southeast Asia. Xuwen, as the southernmost part of Chinese mainland, backs its motherland and faces southeast Asia, and has obvious advantages in location. Xuwen pineapple is a fruit with international brand foundation for a long time. In recent years, Xuwen pineapple has been exported to the Middle East, Japan, Russia, Southeast Asia and other countries and regions, and Guangdong pineapple has been exported through cross-border e-commerce for the first time. Xuwen pineapple continues to explore international market channels and promote the international brand recognition of Xuwen pineapple. I believe that with the opening of RCEP market, a pineapple, starting from Xuwen, will fragrance all over the world. Xuwen's "pineapple sea" brand will be brighter and brighter, and Xuwen's international model of pineapple industry will be stronger and stronger. Third, Xuwen pineapple has a sound big data foundation and active e-commerce sales. It is qualified to build an international version of pineapple big data single product docking trading platform. After years of big data exploration and collection, in the peak sales season, pineapple big data has been increased from weekly report to daily report. Through the daily analysis of pineapple market through big data, we can timely understand various product specifications, market prices, delivery volume and other data in the sales area, provide market information for buyers and suppliers at the first time, and effectively promote the docking and adjustment between production end and sales end, Promote the hot sale of Xuwen pineapple. In the local area, the development of e-commerce sales is also very hot. At present, more than 30 local e-commerce enterprises in the county are doing pineapple marketing. In the future, with the increase of e-commerce training, more e-commerce newcomers will appear. They are an important force for Xuwen pineapple marketing to go out of the local, go to the whole country and even go abroad. With the opening of RCEP, Xu Wen has the conditions to further upgrade and expand on the basis of the original domestic version of big data, and build a pineapple big data single product trading platform in the international market, so that the pineapple products of RCEP countries can enter the Chinese market through this platform, and China's Pineapple products may also go to a larger foreign market, global trading and marketing through this platform. 2、 How does Xu Wen connect RCEP? In late October last year, the agricultural trade promotion center of the Ministry of agriculture and rural areas and the Department of agriculture and rural areas of Guangdong Province launched the establishment of RCEP agricultural trade base to support the construction of agricultural products trading center in Xuwen County. On January 1, 2022, the Provincial Department of agriculture and rural areas awarded the honor of Xuwen RCEP pineapple international trading center, which is a milestone in the development process of Xuwen pineapple industry. In order to seize the development opportunity of RCEP era, Xu Wen did a good job in RCEP docking, mainly doing four articles: (1) doing a good job in the development of pineapple industry. Pay close attention to the standardized planting of Xuwen pineapple and produce fruits that meet the requirements of the international market. Develop pineapple food engineering, fresh cut pineapple, and develop pineapple prefabricated dishes in the central kitchen, such as pineapple tea, pineapple Gulu meat and pineapple rice, so that pineapple can enter people's three meals. Strengthen the development of pineapple intensive processing industry, increase investment attraction, and focus on the development of high-grade pineapple dry, pineapple crisp, pineapple wine, pineapple enzyme, pineapple clothing and other deep-processing industries. Speed up the construction of "pineapple Sea tourist attraction", create a number of online Red punch in points, build a number of pineapple accommodation, strive to create RCEP double scenery of Chinese pineapple sea comparable to the lavender flower field in Hokkaido, Japan, and strive for tourists who travel to Hainan to "Haibei". （2） Do a good job in RCEP large storage and large logistics articles. Mainly improve the origin market and build cold chain logistics. Introduce Tiantou smart station, increase scientific and technological R & D and investment in pineapple harvesting, pineapple selection and pineapple field precooling, and improve the production efficiency of the whole pineapple industry chain. Relying on RCEP pineapple international procurement center and combining RCEP agricultural products resources, the project of "vegetable basket, rice bag, meat plate, fruit basket and flower bottle" outside Hainan Island is constructed, and RCEP warehouse in the island is cultivated. （3） Do a good job in RCEP trade enterprise cluster articles. Due to the maritime Silk Road, Xu Wen has grown a number of international trade enterprises and is active everywhere. We should establish Xuwen agricultural RCEP development alliance, give play to the role of Xuwen chamber of Commerce, gather advantageous resources, promote Xuwen pineapple to explore international market channels, form joint forces with production enterprises, export companies and scientific research institutes of colleges and universities, and launch practical and operable supply chain technical standards to guide the export of agricultural products, so as to realize the high-quality development of agricultural international trade and Rural Revitalization. Hold RCEP training for entrepreneurs from Xuwen, make good use of the resources of RCEP pineapple international procurement center, implement the food engineering of Xuwen pineapple and build RCEP Xuwen enterprise cluster. （4） Do a good job in RCEP cross-border e-commerce articles. Actively explore pineapple online marketing actions, launch the "Xuwen pineapple online procurement through train", organize various short video marketing, connect with purchasers, suppliers and logistics enterprises, and hold various online reception rooms, live delivery and online signing activities. Innovate the marketing mode of "network Festival + cloud Exhibition" of Xuwen pineapple, create an online agricultural products fair, carry out various forms of online activities such as cloud release, cloud forum, cloud display, cloud live broadcast and cloud procurement, and form a "combination fist" of e-commerce industry. Xu Wen trained RCEP cross-border e-commerce talents, built RCEP cross-border e-commerce incubator relying on RCEP center, invited foreign students from RCEP countries to hold pineapple cross-border e-commerce competition, and rushed to build the first county of RCEP cross-border e-commerce under the guidance and support of the trade promotion center of the Ministry of agriculture and rural areas and the Provincial Department of agriculture and rural areas. 3、 How to take the "first step" of Xuwen pineapple marketing in 2022 when the listing of Xuwen pineapple is imminent? Great things in the world should be done in detail, and everything in the world should be done in one. Xuwen pineapple is the first bulk fruit to appear on the market in Guangdong after the Spring Festival. It is the "vanguard" of Lingnan good fruit, which plays a leading, exemplary and wind direction role. Xu Wen's success or failure in pineapple marketing affects whether Guangdong's agricultural products can achieve a "good start" and the sales morale and confidence of subsequent listed agricultural products. In 2022, Xuwen pineapple was immediately listed. As the source of Guangdong 12221, Xuwen established a special class this year in combination with the construction of RCEP pineapple RCEP procurement and trading center, made special arrangements in financial funds, formulated working accounts, and took the first step in the connection of Xuwen RCEP with the spirit of nailing nails, so as to take the "first stick" of Guangdong agricultural products marketing relay and drive Guangdong litchi Longan, grapefruit, pitaya and other agricultural products with Guangdong characteristics are good and practical one by one, making a positive contribution to the implementation of the Rural Revitalization Strategy in Guangdong Province. Based on the marketing work in 2021, we should strengthen the building of the national brand of "Xuwen pineapple", implement the action plan for high quality development of Xuwen pineapple industry (2021-2023), upgrade the 28 tasks of last year to 38 tasks of "ten projects", and promote the high-quality development of Xuwen pineapple industry at a higher level and in a larger pattern. 1. Take advantage of the provincial activity platform to launch the "first shot" of marketing. The Provincial Department of agriculture and rural areas will comprehensively lay out the construction and marketing of "12221" market system for agricultural products in Guangdong in 2022 this month, and promote the construction of "12221" market system for agricultural products in Guangdong through Xuwen pineapple. The launching activities of "12221" market system construction of Guangdong agricultural products in 2022 will be carried out in Guangzhou. The key actions of "12221" market system construction of Guangdong agricultural products in 2022 will be released and the "12221" service platform of Guangdong agricultural products will be launched. The "12221" market system construction of Xuwen pineapple will be released: the release of "ten projects" of Xuwen pineapple marketing in 2022, the release of Xuwen fresh cut pineapple products "Wanjia pineapple banquet · happy reunion" pineapple annual banquet was launched. 2. Continue to promote the multi-dimensional hot search of Xuwen pineapple. First, cooperate with Guangzhou aerospace breeding center to launch the launch of Xuwen pineapple brand and seedlings into space. The second is to hold the activity of "calling people around the world to eat pineapple" to expand the international influence of Xuwen pineapple. The third is to hold "100 cities, 100 stores, 100 sun exposure Xuwen pineapple", cooperate with chain stores and supermarkets to promote Xuwen pineapple. Fourth, organize the video promotion action of "national high-quality purchasers shouting for the supply of Xuwen pineapple", gather major purchasers and major markets in the form of video, and invite Xuwen to supply high-quality pineapples to expand the momentum. Fifth, hold the activity of "live broadcast of wanmingwang red pineapple at Haida". Invite the national e-commerce and anchor to play the role of live e-commerce and form an online hot selling atmosphere of Xuwen pineapple. 3. Strengthen the multi-directional integration of pineapple cultural tourism activities. First, hold the design competition of "Xuwen pineapple" cultural and creative products and tourist souvenirs; Second, solicit the advertising language of "Xuwen pineapple" to create Xuwen pineapple online popularity; The three is to organize the "Xuwen pineapple" special dishes cooking contest, including tiktok international competition. Fourth, plan the sea earth performance art and sports activities of pineapple, and create a group of artists' artistic responsibility fields; Fifth, hold the seventh pineapple Festival, including small field Music Festival and pineapple small video competition. 4. Grading marketing of high-quality pineapple. Put forward the concept of star pineapple fruit, release the grading standard of Xuwen pineapple, issue the guidance price according to the grading of 3-5 indicators such as fruit diameter, sweetness, flavor and slag content, and give the market guidance price to the batch of fruits with the highest quality level, so as to make the best products and prices, and make the high-grade pineapple
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