Investigation report on the current situation of school uniform procurement in China: the main responsibilities of purchasing parties need to be further standardized-瞭望新时代网-瞭望时代，放眼世界

Investigation report on the current situation of school uniform procurement in China: the main responsibilities of purchasing parties need to be further standardized

2022-01-12

The report "investigation on the current situation of school uniform procurement in China" was released in Beijing on the 11th. The report points out that more and more students and parents have a richer demand for school uniforms in different seasons and different campus scenes. However, the supply level of school uniforms is uneven, lagging behind the development of the demand side. The reform of school uniform industry urgently needs the joint efforts of managers, enterprises and consumers to promote high-quality supply and eliminate low-quality school uniforms. In 2015, the Ministry of education, the State Administration for Industry and commerce, the General Administration of quality supervision, inspection and quarantine and the National Standards Commission jointly issued the opinions on Further Strengthening the management of school uniforms for primary and secondary school students. With regard to the selection of school uniforms, the opinions pointed out that in order to effectively standardize the school uniform market and strengthen the management of school selection, the school should determine whether to choose school uniforms on the basis of in-depth demonstration and full communication with the parents' committee. Schools that choose uniforms should speed up the establishment of school uniform selection organizations with the school and parents' committees as the main body and the participation of student representatives, parents' representatives, social representatives and other parties to be responsible for specific selection and procurement. The Opinions also emphasizes giving rational play to the market mechanism, including not interfering in transactions by means of "fixed point" and "fixed trademark" in violation of market principles, strictly investigating local protection acts, and fully ensuring the fairness of the school uniform market. School uniform, as a subdivision of the garment industry, has developed very rapidly in recent years. The number of students in small, medium and high schools directly determines the existing demand scale of the school uniform market. According to the statistical bulletin on the development of national education in 2020 issued by the Ministry of education, the number of students in various academic education at all levels in China will be about 289 million in 2020. According to the research results on the demand for school uniforms of parents in the white paper on China's school uniform industry, and based on the calculation of the total price of spring and autumn, summer and winter clothes once every two to three years, it can be estimated that the current demand scale of China's primary and secondary school uniform market is more than 100 billion yuan. If it is included in the kindergarten uniform market, the overall scale will be larger and the market potential of the school uniform industry will be more considerable. However, in terms of the contradiction between supply and demand, the report of the survey on the current situation of school uniform procurement in China points out that the demand for school uniforms is unbalanced and diversified. According to the research results on the market demand for school uniforms in the white paper, taking school uniforms of more than 200 yuan / piece as an example, 17.33% of parents in East China are willing to buy, and this proportion is only 3.16% in Northwest China. It is not difficult to see that there are certain differences in the demand and purchasing power of school uniform products. The report points out that in the 1990s, price was the biggest consideration for parents to buy school uniforms. With the improvement of parents' consumption ability, aesthetic awareness and childcare concept, the priority factors have been shifted to quality and comfort, and the price sensitivity has continued to decline, which also reflects the changes of parents' considerations for school uniform purchase in the new era. With the development of economy and education, Chinese society is making rapid progress, and campus clothing is also changing, gradually from the traditional stereotype to the diversified development of paying more attention to functionalization, science and technology and scene. In economically developed areas, more and more students and parents have richer needs for school uniforms in different seasons and different campus scenes. The report also points out that the supply level of school uniforms is uneven. According to the survey data of the former China Fiber Inspection Bureau in 2018, the market concentration of the school uniform industry is very low, there are almost no national brands, and only a few enterprises with a revenue scale of more than 100 million yuan in the industry. According to the 2020 student clothing product quality monitoring and analysis report, from September to December 2020, China fiber quality testing center carried out special regional student clothing quality monitoring actions in 14 provinces (autonomous regions and municipalities directly under the central government) such as Tianjin, Hebei, Shanxi and Jiangsu. Among the enterprises of student clothing products sampled for inspection, micro scale enterprises account for more than half, and the qualified rate of products is 80.86%; The proportion of large enterprises is the smallest, only 0.31%, but the qualified rate reaches 100%. According to the report, the interest circle of small workshops and the state of semi closed competition for low prices formed by China's school uniform industry for a long time are one of the reasons why many large enterprises are unwilling to get involved in the industry. In recent years, large garment enterprises trying to enter the school uniform leading City face the problems of not understanding the purchase characteristics of school uniforms, not familiar with industry standards, and difficult to overcome local protection barriers The understanding of the educational function of school uniforms needs to be deepened, and most of them grow slowly. According to the report, the supply side reform of the school uniform industry is entering the deep water area. On the one hand, we should break the current situation of closed school uniform management policies and chaotic industry supervision, and regain the vitality of the industry with market-oriented competition; On the other hand, we should strengthen industry coordination, complement each other's advantages, work together to improve the supply capacity and quality of the overall school uniform products and services, and obtain greater development of the industry and enterprises while serving the school uniform market and meeting the new demand for school uniform wear. The report also points out that school uniforms are related to the healthy growth of students and have attracted much social attention. Therefore, they have also been strongly supervised by many administrative departments such as the competent department of education, the financial department and the market supervision and management department. Since the promulgation of the "new policy for school uniforms" by the four ministries and commissions in 2015, most provinces and cities have gradually established school uniform selection organizations with the parent committee as the main body and the participation of student representatives, parent representatives, social representatives and other parties, responsible for specific selection and procurement by forwarding the opinions or formulating corresponding school uniform management policies according to the actual situation of the province. School uniform procurement is gradually showing an open and transparent trend. At the same time, with the development of China's social economy, the public demand for school uniforms shows an overall upward trend. However, the supply side has long been affected by many factors, such as local protection against market competition, price restrictions and different quality standards. The supply level is uneven and lags behind the development of the demand side. The reform of school uniform industry urgently needs the joint efforts of managers, enterprises and consumers to promote high-quality supply and eliminate low-quality school uniforms. Wang Fang, executive director of China school uniform industry research center, pointed out that many problems in the school uniform industry lie in the procurement mode. Today, China's school uniform market presents a highly decentralized basic pattern, and the style, quality and category of products are relatively single. The school uniform market has been in contradiction with consumers' demand for beautiful services and products, which is a major problem facing China's school uniform industry. In addition, the price limit of products and the neglect of the function of moral and aesthetic education are also the pain points in the development of China's school uniform industry. With regard to school uniform procurement, the report also suggests that we should improve the legislation on school uniform procurement, clarify the main body and responsibilities of school uniform procurement, standardize the school uniform procurement mode, and strengthen the self-discipline of the school uniform industry. Referring to the guiding significance of the release of the survey on the current situation of school uniform procurement in China to the development of the school uniform industry, Yang Jinchun, executive vice president of China Garment Association and director of China school uniform industry research center, said that school uniforms, as a segment of China's clothing industry that has developed rapidly in recent years, have a bright performance in industrial upgrading and market feedback, The development process also carries a lot of social attention. For the industry, there are still deficiencies in the upgrading level, enterprise cognition and management of China's school uniform market. Compared with the international market and other segments, it is still at a low development level, and the market upgrading potential is huge. "At present, the main contradiction in China's school uniform industry is the contradiction between the increasing demand for quality school uniforms by parents and schools and the uneven supply level at the supply side. There are many factors leading to this contradiction between supply and demand." Yang Jinchun said that from the perspective of school uniform procurement, China school uniform industry research center tries to sort out the current situation, find out problems and put forward suggestions, further promote the law for school uniform procurement, and guide the development of school uniform procurement in all regions towards democracy, openness and transparency. The report released this time is organized and prepared by China school uniform industry research center. Established in 2019, the research center is subordinate to China Garment Association and is a research institution dedicated to the development of school uniform industry. Promote policy implementation, technological innovation and standard improvement through professional research on school uniform industry; Strengthen the self-discipline of the school uniform industry and optimize the market environment. The center is committed to promoting the transformation and upgrading of China's school uniform industry, strengthening the educational function of school uniform as a special garment, and leading China's school uniform industry to change from good to beautiful. (outlook new era)

Edit：Yuanqi Tang Responsible editor：Xiao Yu

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