Breaking the inner volume and refusing to lie flat "test preparation youth" has become a hot word in 2021
2021-12-22
At the end of the year, what surging moments and unforgettable words can represent the 2021 of the younger generation? Recently, quark app and the Internet Information Research Institute of Communication University of China jointly released the Global Research Report on smart information of generation Z in China (hereinafter referred to as the Research Report), which shows that the post-95 young people with diverse "human settings" are "test preparation youth" who refuse to lie flat, inherit their family and country feelings in a "drama chasing" manner, and show social responsibility and cultural confidence in the fight against epidemic, anti fraud and national tide. The centennial of the founding of the party, the Olympic Games, China aerospace, youth preparing for the exam, breaking defense, yyds, vaccination, national anti fraud, national style and national tide... These keywords are the annual memory of millions of young people. Self growth: Prepare for the exam: youth, defense breaking, yyds Statistics show that in 2021, 2.12 million people signed up for the national civil service examination and postgraduate entrance examination, and 4.62 million and 710000 people signed up for the legal vocational qualification examination, all setting a new record. CET-4 and CET-6, teacher qualification examination, etc. are also frequently on the hot search. Actively preparing for the exam, generation Z "youth preparing for the exam" has become a phenomenon level annual topic group. According to the research report, the youth preparing for the exam in the narrow sense refers to the students preparing for the exam and young workers, and in the broad sense refers to the young people who are positive, pursue their dreams, break through themselves and seriously meet various life challenges. The data show that the key words of the hot search of the youth preparing for the exam are the strategy of preparing for the exam, the bonus policy, the selection and transfer of students, and the score system; The functions related to the college entrance examination, online disk, translation, documents, scanning files and extracting words on the app are their test preparation artifact. The test preparation youth are the action faction that breaks the inner volume and refuses to lie flat. "The 'test' is a way and channel for young people to verify their knowledge and skills, improve their academic level, and open up new fields of scientific research and workplace, supporting their interaction with the world." Cao Sansheng, vice president of Internet Information Research Institute of Communication University of China, believes that the formation of exam preparation youth has the current background of the times. "Kaogong is at the end of the universe", "laying the foundation in World War I, World War II 985, the restoration of the north in the Qing Dynasty in the third war, and the proposition group in the fourth war"... These ridiculed quotations have become a unique circle culture. Through the postgraduate entrance examination and kaogong "ashore", they also reflect the career preference of the current young generation. Accordingly, the popular words of generation Z, such as pofang, yyds and jujuezi, carry the rich emotions and attitudes of young people. Feelings of home and country: The centennial of the founding of the party, the Olympic Games and China Aerospace This year is the centennial of the founding of the party, and the hot search related to the great party building spirit runs through the whole year. The awakening age, the revolutionaries and other main melody film and television works are sought after by young people. Statistics show that generation Z will find the red travel route, follow the drama, learn the knowledge of party history, search the prototype characters, actors, quotations, wallpapers, expression packs, etc. of the awakening age, feel the "faith" appeal of the revolutionary ancestors, and absorb the spiritual strength and growth nutrients. At the Tokyo Olympic Games, Chinese Olympic athletes gained a lot of Z generation fans. They used the unique way of young people to catch up with Yang Qian's hairpin little yellow duck, Yang Shuyu's mobile phone shell and Chen Meng's table tennis necklace. They made Xu Xin, Wu Jing and Su Bingtian expression bags to call Chinese athletes. This year is a bumper year for China's aerospace industry. The "tianwen-1", "shenzhou-12" and "space travel trio" have repeatedly boarded the quark hot search. Generation Z searches and explores the knowledge points such as "how strong is zhurong" and "aerospace world calls black technology". Chinese astronauts are the model of the times they admire. The research report puts forward that stronger self-confidence of the times has triggered a strong return of family and country feelings in this generation of young people. China's generation Z people "follow the drama" to pay attention to national affairs, call for the assistance of revolutionary ancestors, Olympic athletes and aerospace heroes, and project their national pride and admiration for heroes. Social responsibility: Vaccination, national anti fraud, national wind and national tide This year, fighting the epidemic and vaccination have become the mainstream narrative of the whole society. According to the research report, young people search for popular science knowledge such as "vaccination record query", "vaccine type" and "second injection interval", and generation Z will actively share authoritative information such as "vaccination precautions" and "epidemic travel policy". It is understood that around the theme of national anti fraud, quark app monitoring collects a million fraud website library and provides 100000 network security tips every day. Among them, "common types of telecom network fraud", "how to recover the lost funds of Telecom fraud" and "Filing standards of Telecom fraud" have been shared for tens of millions of times. At the same time, Zhong patriotic style and national tide represent the consumption choice and aesthetic attitude of young people. Wonderful tour programs, Sanxingdui cultural relics, Hanfu, Chinese time-honored brands, traditional festivals, Guochao brands and other contents have become popular after 95. "Young people are not only practitioners of social events, but also promoters of influencing others. They convey social temperature and positive energy and show a kind of cultural self-confidence." Cao Sansheng said. The research report puts forward that generation Z in China prefers simple, efficient and all media intelligent information products, hot search resources, knowledge and skills, and one-stop service is a deep, high-frequency and long-term demand. Zheng Shishou, product director of quark app, revealed that the use of AI tools continues to rise, expanding application scenarios and personal cloud services are becoming new needs for young people to solve problems and expand digital assets. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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