More than 260 Internet experts helped, solicited 21400 related short videos, and read 3 billion related topics on various websites... On December 6, the half year "Beijing · color" Beijing culture network communication activity was successfully concluded. With the theme of "Centennial endeavor and Beijing color sailing", relying on the social and short video platform gathered by netizens, the activity carried out short video collection activities in five fields around the celebration of the 100th anniversary of the founding of the Communist Party of China, the study and education of party history, the preparation of the Beijing Winter Olympic Games and the winter Paralympic Games, the construction of national cultural center, the construction of international scientific and technological innovation center and the construction of international consumption center cities. At the closing ceremony of the event, 60 works of six major awards were selected, including the most popular punch in Award for the topic of "Jingqi shener", the most popular communication Award for the topic of "Centennial journey", the most cultural Award for the topic of "central axis charm", the most powerful science and Technology Award for the topic of "innovation engine", the best experience Award for the topic of "Jingcai Winter Olympics" and the best organization award for the event. The representatives of Kwai Chung, tiktok, Tencent, NetEase and other key Internet companies made their remarks at the closing ceremony, saying they would give full play to their advantages and continue to promote the deep integration of the Internet and the capital's cultural resources, and create a masterpiece of online boutique, which would contribute to the capital culture. The "Beijing · color" Beijing culture network communication activity is guided by the Publicity Department of the Beijing Municipal Party committee and hosted by the network information office of the Beijing Municipal Party committee. The event has been held for three consecutive years. It has successively launched a large number of characteristic online cultural activities such as # falling in love with Beijing # short video challenge, "Temple of heaven treasure hunt" online game and "Jingyun's own love" online music, with an overall exposure of 15.8 billion times, vividly showing the Beijing life with both "literary style" and "fireworks", and helping the capital culture realize "broken circle" dissemination and "cross-border" Growth. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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