Broken defense, ye Qinghui, true... How does the annual barrage resume this year
2021-12-07
Language can trigger potential psychological needs. There are some common emotional genes in your cyberspace and discourse system. At the end of each year, people like to summarize the whole year through key words. Today, young people have an updated "double play" way. Recently, station B, the people's Literature Publishing House and the Institute of Journalism and communication of the Chinese Academy of Social Sciences jointly released the "broken defense" in 2021. In the past four years, the annual barrage has been "囍", "real", "awsl" and "yeqinghui". What kind of story will we read when we use these annual bullets to repeat a year? It is said that the cumulative total number of barrages at station B has exceeded the 10 billion mark. Through this screen full of real-time bullets, we can sum up the trend of popular culture in the past year, and get a glimpse of the social emotions that most resonate with young people. What does it mean that the bullet screen that topped the list this year "broke the defense"? Literally, it means to break through defense, which reminds people of the scenes of building dikes and dams and guarding positions in ancient times. In the context of network culture, the word originally meant that the equipment and skills in the game were broken. Such a niche "inner circle stem" is quickly applied to a wider range of situations. Nowadays, the basic definition is: it refers to the uncontrollable shock after a person's psychological defense line is broken - this definition seems to contain the emotions of shock, collapse, sadness, moving and so on. In 2021, in the process of the spread and development of "breaking defense" in the social space, the semantics gradually surpasses the individual single small emotion. For example, when you see Zhang Guimei, the winner of the "July 1st Medal", and others climbing the Tiananmen Gate Tower, one detail makes you call "broken defense": "Zhang Guimei is still wearing that simple shirt. She was wearing this shirt when she sent her students to the college entrance examination at the beginning of this month." On the evening of July 1, when the drama and dance program "Breaking Dawn" of the literary performance "great journey" was broadcast, when Chen Duxiu played by Yu Hewei and Li Dazhao played by Zhang Tong stepped on the stage to perform the classic scene of "meeting to build the party", netizens shouted and were moved. The topic of "South Chen North Li broke the defense" quickly rushed to the microblog hot search. "Breaking the defense" shows us the strong empathy of contemporary young people. "Sun Ping, deputy director of the Institute of Journalism and communication of the Chinese Academy of Social Sciences, analyzed that" breaking "and" defense "are verbs and have the meaning of" attacking "and" defending ", which vividly shows the emotional agitation and cultural resonance of young people. The annual bullet screen is often the most frequently sent word when netizens watch videos on the platform. A word is repeated too much, which indicates that the probability of reaching or "poking" the audience is high enough to some extent. After all, in the current Internet space, young people pursue "surfing" speed, and always understand and master "neologisms" is a necessary skill and the key to customs clearance. With more people talking, these fragmented words have become a cultural trend and one of the "passwords" to understand the psychology of youth groups this year. Taking 2020 as an example, 2.2 billion bullet screens have emerged in station B in a year, of which "yeqinghui" has appeared as many as 5420359 times, while other bullet screens with high-frequency words are: "come on in Wuhan", "have internal flavor", "double kitchen Ecstasy" and "no dolls", etc. I can still clearly remember that the first time I saw the words "Yeqing Hui" floating across the screen, I felt stunned in an instant, and then burst out laughing because of "second understanding". These three words are highly in line with the "abbreviation" boom of today's social networks. As the abbreviation of "my youth is back again", the use scene is usually: when the people, film and television dramas, games, animation and other things you experienced in your youth reappear and return in a new form at the moment, you will feel heartfelt joy. Perhaps the reason why these three words are popular on the Internet in 2020 is that they meet the expression needs of young netizens for "nostalgia" and "free and easy", and are concise enough. The "broken defense" in 2021 is also an appropriate refinement of an emotional need. It was found that there could be a word with such rich semantics, which accurately and "detached" expressed all the meanings of moving, sadness and shock. The word "broken defense" can be felt dynamically. Isn't any surging emotion describing the scene of "psychological defense line being broken"? Sometimes we may not always be sensitive to Internet neologisms, but their emergence can bring a different inspiration. Language can trigger potential psychological needs. Throughout the year, there are some common emotional genes in your cyberspace and discourse system. When the bullet screen is brushed and a word bursts out with an amazing number and frequency, you realize that you have been hit by similar emotions. In the ocean of "common words", you are not a lonely thinker, you have more tacit "same kind". Or, at the moment of passing and seeing, you accidentally opened a new thinking path and cast a new glance at the common life. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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