Science and technology light up cultural tourism innovation
2021-12-02
From the misty rain in the south of the Yangtze River to the vast northwest, from the fresh island to the dreamy snow town... At the first China (Wuhan) Cultural Tourism Expo (hereinafter referred to as "Cultural Tourism Expo"), you can "seconds" to the north and south of China without long-distance travel. This is not only the power of new technology, but also the fruit of cultural and tourism integration, but also the vivid embodiment of the theme of "beautiful China and beautiful life" of this cultural and Tourism Expo. Jingchu characteristic cultural tourism feast On the morning of November 26, Hubei Wuhan International Expo Center was crowded. Everyone consciously wore masks and showed the health code, and a long line was formed at the entrance of the exhibition hall. Li Qiang, deputy director of Yichang municipal bureau of culture and tourism, came here early to prepare for the first wave of visitors. "In addition to taking Yichang's scenery, culture and people as the main line, we also integrate the 'water' element of the 'capital of water and electricity', 'poetry and painting' element of the 'city of poetry' and the 'piano' element of the 'city of piano', using technology to show the charm of a pleasant city and a livable city." Li Qiang is familiar with the contents of Yichang exhibition hall. In this Cultural Tourism Expo, all 17 prefectures, cities and prefectures of Hubei participated in the exhibition, which fully reflects the local conditions and customs of Jingchu. In Shiyan exhibition hall, a wonderful Wudang Kung Fu performance "wind Tai Chi" instantly ignited the passion of visitors. The natural and graceful posture, the fist technique of combining hardness and softness, and the calm state... The visitors held up their mobile phones to record for fear of missing every wonderful moment. "To be healthy, go to Wudang. Wudang Mountain is located near the mysterious 30 ° north latitude line. Wudang Mountain '72 peaks meet the sky, and 24 streams sing forever'. I hope all industry elites and entrepreneurs can take a walk and have a look at Wudang Mountain." at the promotion meeting, Li Peng, deputy director of the Management Committee of Wudang Mountain Special Zone, explained heartily. "When I get back to earth, what I want to do most is to reunite with my family and comrades in arms; what I want most is our Xiangyang beef noodles." Nie Haisheng, a Xiangyang astronaut, said in space, making Xiangyang beef noodles a hot spot. In Xiangyang exhibition area, Xiangyang beef offal (meat) noodles, which had just been on display, were sold out. "This exhibition was intended to focus on publicity and exhibition. We only took out 1000 boxes of noodles. I didn't expect that everyone's purchasing enthusiasm was so high," said Xu Baohua, Secretary General of the tourism commodity branch of Xiangyang Tourism Industry Association. Xiangyang beef (meat) noodles sell well, which reflects the visitors' love for Hubei food culture and characteristic products. In addition to this, the present cultural tourism exhibition also shows the puppets of Fujian, the lacquer art of Chongqing, and the perfume of the the Imperial Palace Museum. The 1062 exhibitors brought their most distinctive culture and tourism products to the scene, and concentrated on the new achievements, new formats and new vitality of the integration and development of Chinese culture and tourism in the new era. At this cultural and Tourism Expo, an investment invitation signing Conference for key cultural and tourism projects in Hubei was also held, with a total of 50 cultural and tourism projects signed, with a total amount of 165.586 billion yuan. Technology journey immersion experience Science and technology is another highlight of this Cultural Tourism Expo. Driverless cars in the "south of Wuhan · China car Valley" comprehensive exhibition hall, coffee grinding robots in Shanghai exhibition area, 3D train models in the exhibition area of China Railway Museum... In the 60000 square meter exhibition hall, there are a variety of scientific and technological elements, and all kinds of novel cultural and tourism products are eye-catching. In the Shennongjia exhibition area of Hubei Pavilion, the ski simulator brought the fun of the Winter Olympic Games to the scene in advance. Visitors only need to step on the experience platform and wear VR glasses. With the technicians pressing the start button, they can immediately be in the silver snow world. As long as visitors shake their heads and press the trigger key on the handle, they can jump to avoid obstacles such as trees and boulders, and cross the valley. "We mainly recommend Shennongjia skiing - the world is so big, skiing Shennongjia. We welcome everyone to Shennongjia for skiing." in the face of an endless stream of visitors, Liu Qijun, deputy secretary of the Party committee and district head of Shennongjia forest region, sent a warm invitation. With the help of this Cultural Tourism Expo, Hubei shows its industrial advantages of "optical core screen end network" in a way that visitors can see, touch and hear. The China Pavilion one belt, one road with two sides surrounded by flexible screen scrolls, is a beautiful mountain river in the Yellow River, Yangtze China, the Grande Canale, the Great Wall and the "one belt road". Under the dark blue circular dome in the core area of the ethnic integration zone, a transparent ice screen about 6 meters high sounded long music, and propaganda slogans of provinces and cities such as "blessed land in Beijing, enjoying rivers and mountains", "three jius in Tianfu, walking comfortably in Sichuan", "ancient Chinese civilization, good scenery in Shanxi" were played on the ice screen. "In order to enhance the audience's viewing and interactive experience and do a good job in the new articles of 'science and technology + cultural tourism', at this Cultural Tourism Expo, we used the latest technology of dozens of local high-tech enterprises in Hubei Province." according to the relevant person in charge of Hubei Provincial Department of culture and tourism, the latest technologies such as Beidou high-precision AI control chip, high-tech folding screen and naked eye 3D put wings on culture and tourism, It brings visitors a full sensory immersion experience. Open journey global interaction "Each beauty has its own beauty, beauty of beauty, beauty and common, the world is the same". This Cultural Tourism Expo is open to the world. 15 national tourism authorities and international tourism institutions such as Russia, France, South Korea and Wanli tea ceremony International Tourism Alliance participated in the Expo, setting up a broad bridge of friendship between China and foreign countries in Hubei. During his second visit to Wuhan, Julio Flores, Minister counsellor of the Salvadoran Embassy in China, could not hide his excitement. Seeing the prosperity of this Cultural Tourism Expo, Julio Flores said that he learned about the development of China's tourism industry and different tourism formats. "This event is also a learning trip for me," Julio Flores said. At the Croatian Pavilion in the international tourism exhibition area, Gulan, director of the Shanghai Representative Office of the Croatian National Tourism Administration, spoke fluent Mandarin and proudly introduced the city of Croatia, neckties, fountain pens and other characteristic products to visitors. Gulan LAN has visited Hubei many times. The purpose of her visit is very clear: "there are many Croatian nature reserves and national parks, and Hubei is rich in river and lake resources. I hope to promote the exchanges between Croatia and Hubei in natural resources and cultural tourism." Affected by the global novel coronavirus pneumonia, Thailand, which is an important tourism industry, has suffered many impacts. "Taking the meeting as the medium", Zou Ting, the Wuhan market representative of the Shanghai Office of the National Tourism Administration of Thailand, specially brought fresh Thai cuisine from Thailand. "We have recommended various tourist destinations in Thailand. We hope that after the epidemic, you can go to beautiful Thailand again and feel the long lost tropical scenery and Southeast Asian cuisine," Zou Ting said. In order to make exhibitors "buy all over the world without going abroad", this cultural and Tourism Expo also set up a "cross-border purchase source life square" in the international tourism exhibition area. Uruguay's wine, Mongolia's woolen sweaters and other commodities can be directly purchased from overseas, and the price is close to the people. It is understood that the activities of this Cultural Tourism Expo attracted 2.988 million people to participate on site, and the main hall attracted nearly 100000 people to make an appointment. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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