Take out breakfast should also be nutritious. After 95, it will become the main force of "order take out"
2021-11-24
Contemporary "households with cooking difficulties" are increasing, which can be seen from the popularity of Douban's "fried kitchen" group. The emergence of takeout not only solves the problem of eating for young office workers, but also provides more healthy choices in terms of taste and types of food. Takeout time tends to be all-weather In 2021, the consumption period of takeout will expand from the peak in the afternoon and evening to the whole day. The analysis report on the development of China's takeout industry from 2020 to 2021 shows that the consumption time of takeout tends to be all-weather from Chinese food and dinner under the influence of various factors, such as the continuous improvement of takeout types, faster delivery time and the continuous extension of business hours. Although lunch and dinner are still the peak of takeout, they are not limited to these two time points. More and more people order meals during breakfast, afternoon tea and supper. Even on traditional festivals such as the Spring Festival, people accept takeout more. The survey shows that takeout restaurants have entered more sinking market users and post-60s and Post-70s users. In all city types, the growth of users in Tier 4 and below cities is significantly higher than that in Tier 1, tier 2 and Tier 3 cities. In Tier 4 and below cities, the users after 95 and after 60 grow rapidly. In Tier 1 cities, the average monthly order number of users after 70 exceeds 5 for the first time, becoming a real high viscosity user. The post-90s and post-95s also have takeout breakfast Driven by the post-90s and post-95s, the population of take away breakfast is growing rapidly, and the consumption of meat, aquatic products and eggs and the proportion of meals in breakfast are increasing. According to the insight into the nutrition and health trend of Internet catering takeout consumption, the transaction scale of China's Internet catering takeout market is expected to reach 934 billion yuan in 2021. The proportion of post-95 consumption increased from 35.6% in 2018 to 41.8% in 2019, becoming the main consumption of takeout. Women spend more on breakfast and afternoon tea, while men spend more on dinner and supper. The breakfast consumption of takeout group showed a rapid growth trend, and the breakfast takeout of the post-90s and post-95s increased the most. Eating takeout should not only fill your stomach, but also be nutritionally balanced. According to the composition of takeout meals, the consumption of meat, aquatic products and eggs and the proportion of meals are increasing year by year, which is consistent with the current dietary structure of Chinese residents. Among them, the meat consumption structure has little change, mainly poultry and livestock meat, supplemented by meat products and visceral blood. The consumption proportion of marine fish and freshwater fish increased greatly, the consumption proportion of aquatic products decreased, and the supply of high-quality protein improved. Women eat healthier than men People have different choices of selling food in different times. The post-90s love sweet potatoes and vegetables more, the Post-70s love meat, aquatic products and eggs more, and the post-90s and post-80s love milk, beans and nuts more than the Post-70s. The takeout dietary structure of different gender groups is also different. Women prefer aquatic products, vegetables, fruits and nuts, and takeout consumption is closer to the recommendation of dietary guidelines. Compared with women, men prefer meat and have a more obvious preference for meat products and fried potatoes. People who are more dependent on takeout ordering should pay more attention to food diversity, rationality of dietary structure and nutritional needs. How to eat healthy takeout? Health guidelines remind takeout "lovers": appropriate amount of cereal and potato, thickness matching; Sufficient fruits and vegetables, colorful combination; Fish, poultry, egg and meat, high quality protein; Select less products and control frying and baking; Milk beans every day, strong physique; Food diversity is the cornerstone of health; Order meals on demand and divide them into public chopsticks; Bring your own tableware, green and environmental protection. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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