From the virtual singer to the virtual makeup artist "meta universe" out of the circle
2021-11-17
Recently, a beauty blogger named "Liu Yexi" became popular on the Internet, adding another fire to the popularity of "Yuan universe". Liu Yexi's first short video Rose 1.35 million fans on the day it went online. As of November 16, she had released two videos, with a total praise of 9.045 million and more than 4.99 million fans. However, the blogger is not a real person, but a "virtual person". "A virtual beauty expert who can catch demons" is Liu Yexi's personal profile. In the video that came out of the circle, she dressed in an improved Hanfu, sat in the street of the market, made up for the mirror, and turned around with a face with both national style and a sense of the future. The art scenes and special effects of this video are very exquisite. The short two minute video integrates many elements such as "cyberpunk", "national style", "suspense" and "fighting strange". Once it is issued, it will attract other bloggers to challenge. Under the imitation makeup relay of other beauty bloggers, Liu Yexi is completely popular, together with the concept of "meta universe". The term "meta universe" first appeared in the novel avalanche published by American science fiction writer Neil Stephenson in 1992. This is the first cyberpunk novel characterized by the preliminary hint of network personality and virtual reality. This paper puts forward the concept of meta universe - a virtual world parallel to the real world and always online. In this world, in addition to eating Sleep needs to be done in reality, and the rest can be realized in the virtual world. Today, 30 years later, this book is regarded by many Internet practitioners as the origin of the meta universe. Since this year, "metauniverse" has frequently appeared in the public view. The virtual world game "roblox" has been listed as the first share of the concept of metauniverse, Facebook has been renamed meta (metauniverse), and Microsoft announced its full entry into metauniverse... For a time, Luo Yonghao also claimed that his next entrepreneurial project is related to metauniverse. Whether it is speculation or rubbing heat, many fields such as games, social networks, advertising and marketing have moved towards this "virtual world". In fact, the seemingly profound and mysterious word "meta universe" has long been frequently used in the field of film and television entertainment. When the concept was not popular, the film "matrix" had been published. The simulation and conflict between the virtual world and the real world simply borrowed the so-called "meta universe" concept. In recent years, films such as "number one player" and "out of control player" have imagined this concept more carefully. Among them, the number one player, released in 2018 and directed by Spielberg, has a clear interpretation of the concept of "meta universe". The story in the film takes place in 2045. The real world on the edge of chaos and collapse is disappointing. People place their hope of redemption in a virtual game universe called "oasis". As long as people wear VR devices, they can enter this virtual world in strong contrast to reality. In the virtual world of "oasis", there are bustling cities, players with different images and brilliance, and classic characters in film and television games of different dimensions gather here. The hero of the film is a big boy who has no sustenance in real life and is addicted to games. With the in-depth analysis of the virtual game designer, he has experienced hardships and finally successfully cleared the game. The movie "out of control player" released this year is also set in the virtual game, but the protagonist is replaced by the NPC in the game. It tells the story of a lonely bank teller who decides to get rid of the game mode, rewrite life, save the game world and become a "hero of the world" after finding that he is actually the background character of a large-scale video game. In addition to film and television works, "virtual man" seems to become a window connecting the "meta universe" with the real world, and virtual idols and virtual anchors appear in public view one after another. The early well-known virtual idol is the Japanese singer "chuyin future" in 2007. Her single "throwing onion song" was popular all over the world in that year. Later, she also held a global tour concert using holographic projection technology. In 2012, the local virtual Idol "Luo Tianyi" was born. In addition to issuing singles and holding concerts, she also broke away from the minority's secondary culture and was active in major parties. In the past two years, virtual idols have become more popular. At the beginning of the year, a virtual player "Ling Ling" appeared in CCTV variety show "go online! Colorful youth"; In 2020, the virtual idol talent show "trans dimensional new star" was also born, in which more than 30 contestants were all virtual students. After a series of competitions such as competitive performance and voting, the three virtual idols of "Liuge", "Papa" and "ten fires" finally made their debut; The virtual male Troupe "infinite King Troupe" launched by mobile game "King glory" appeared on the cover of the magazine, sang the ending song of the film and released a new album; QQ dazzle dance's virtual Idol "Xingtong" took an advertisement for a sports brand and also cooperated with Yang Liping in peacock dance. This year, Jiangsu Satellite TV's virtual character variety "2060" went online. Iqiyi will fight the virtual idol variety track again after "cross dimensional new star", and will launch "Yuan universe singer". Virtual people in various fields have become popular on the Internet. Liu Yexi has set up a circle with a unique national image and people. Lil Miquela, a foreign virtual online celebrity, has 3 million fans on the social platform. Ayayi, the first hyper realistic digital person in China, announced his entry into Alibaba in September this year... From virtual singer to virtual online celebrity, now there are virtual beauty experts, with higher and higher market acceptance, and it is also popular The virtual people in the "meta universe" provide more display stages. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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