The general office of the State Administration of Market Supervision recently issued the notice on carrying out special rectification actions for illegal commercial marketing publicity of children's and adolescents' myopia prevention and control products (hereinafter referred to as the notice), specifying that the special rectification actions for illegal commercial marketing publicity of children's and adolescents' myopia prevention and control products will be organized from November 2021 to March 2022. The notice calls for severely cracking down on the false and illegal marketing and publicity of children and adolescents' myopia prevention and control products. Under the current medical technology, myopia cannot be cured. Local market supervision departments shall strictly investigate and deal with the behavior of marketing and publicity of children's and adolescents' myopia prevention and control products with misleading expressions such as "rehabilitation", "recovery", "degree reduction", "myopia cure", "myopia Nemesis" and "degree repair" according to law. We will intensify the crackdown on the fraudulent use of the name of traditional Chinese medicine or the marketing publicity and deception of consumers under the pretext of traditional Chinese medicine theory and technology. We will severely crack down on false and illegal advertisements that use the name or image of patients to compare or prove the effects before and after diagnosis and treatment, and publicize the effects of diagnosis and treatment or make guaranteed commitments to the safety and efficacy of diagnosis and treatment. The notice points out that it is necessary to strengthen the monitoring of advertising and online transactions, continuously strengthen the application of monitoring technology, focus on the time nodes such as the school season, holidays and online centralized promotion period, carry out special monitoring of the online market, and clean up and rectify illegal contents. Increase the "double random and one open" random inspection of key market subjects, and strictly investigate and deal with relevant problems in accordance with laws and regulations. Adhere to the integrated supervision of online and offline, pay close attention to key media and advertising channels with wide audience and great social impact, and strengthen supervision and law enforcement. Strengthen the supervision of Internet platforms, strengthen the punishment of illegal platforms, and purify the online business marketing and publicity environment. We will do a solid job in the investigation of outdoor advertising spaces and billboards in key areas such as urban trunk roads, public transport and public places with large population flow, and strictly investigate and deal with children and adolescents around schools and hospitals to prevent and control false and illegal outdoor advertising of products. The notice emphasizes the need to strengthen administrative guidance, strengthen administrative guidance for market entities such as production and operation enterprises of myopia prevention and control products for children and adolescents and advertising production and distribution units, promote enterprises to know and abide by the law and improve their awareness of operation according to law. Timely interview important Internet enterprises in the region, require them to strictly abide by relevant laws and regulations, earnestly assume the main responsibility of the platform, constantly improve the platform rules and strengthen internal audit. Guide the e-commerce platform to further strengthen the identity information management and publicity of operators in the platform, and strictly implement the responsibility for business qualification examination of medical devices such as eye protectors and related special commodities. The circular requires local market supervision departments to strengthen organization and leadership, make careful arrangements, refine work measures, strengthen law enforcement and case handling, and ensure the effectiveness of special rectification actions. Strengthen the information communication and cooperation with health, traditional Chinese medicine, education, Internet information and other departments, form a joint regulatory force, earnestly implement the relevant requirements for the connection of execution, and resolutely transfer those suspected of crimes to judicial organs in law enforcement. Timely expose typical cases, strengthen warning education, and continuously enhance the influence and deterrence of market supervision and law enforcement. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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