Drinking herbal tea can "prevent new crown at home"? Xiangxue Pharmaceutical Co., Ltd. has made such a banner. But recently, the enterprise confessed that it could not provide materials to prove that the "yuekang No. 1" bottled herbal tea produced by its company "Xiangxue medicine" has the function of preventing the epidemic at home. Xiangxue pharmaceutical was prompted to make this statement because the company received the decision on administrative punishment issued by the market supervision and Administration Bureau of Huangpu District, Guangzhou. The market supervision department determined that the "yuekang No. 1" bottled herbal tea violated the advertising law, ordered the enterprise to stop advertising and fined 300000 yuan. "Epidemic prevention at home", "recommended by Guangzhou Municipal Health Commission", "the expert group of traditional Chinese medicine prevention and control of epidemic situation in Guangzhou has been opened"... An ordinary herbal tea product simply labels itself as an epidemic prevention "magic medicine". Now, the relevant departments have punished them according to law, and the companies involved have to confess, which can be said to be their own fault. In fact, there are many similar "touch porcelain" marketing phenomena. Take the novel coronavirus pneumonia epidemic, the "magic drug" which is used as a gimmick for epidemic prevention is not the first time. For example, before novel coronavirus pneumonia, it claims to be a "specific drug", claiming that it only needs 5800 yuan, and every day it will take three courses of treatment to recover. Others use cold medicine and health care products as an anti COVID-19 "special drug". Others exaggerate the curative effect and simply rely on epidemic prevention. Regardless of the specific "porcelain touch" posture, these "magic drugs" that suddenly come out to rub the epidemic prevention hot spots are some gimmicks to deceive people. It is not difficult to see through the identity of these "magic drugs". Previously, some analysts said that it often takes only three steps to make a "divine medicine": first, make a concept to package some health care products that are not obviously harmful as "all diseases", or emphasize the "special medicine" for a certain disease; Second, take turns to spend money on advertising in major media; The third is to rely on low price strategy and marketing tactics to promote sales. The more over marketing, the more vigilant we should be about products that boast about their effectiveness. "Divine medicine" one after another, on the one hand, it shows that the vigilance of the public needs to be improved, on the other hand, it also reminds the regulatory authorities to further reduce the space for "divine medicine" to touch porcelain. For example, the advertising law clearly stipulates that drug advertisements shall not contain assertions or guarantees indicating efficacy and safety; The cure rate or effective rate shall not be stated. This "yuekang No. 1" is just a herbal tea product. Unexpectedly, it also openly plays such a routine. The decisive action of the local market supervision department is a positive demonstration. In addition, it should be pointed out that some food and health products touch porcelain for epidemic prevention. Such "lies" are often relatively easy to be exposed. However, many businesses target relatively remote diseases and specialize in "hunting" minority patient groups, which also needs the regulatory authorities to strengthen joint law enforcement. In addition, when it comes to the efficacy of products, regulatory authorities, associations and institutions should carefully endorse them to prevent them from being used by some enterprises to mislead the public. (outlook new era)
Edit：Yuanqi Tang Responsible editor：Xiao Yu
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