"Hong Kong flavor" fragrance the 4th China International Expo
2021-11-08
Hong Kong style tea making performance, Hong Kong flavor cooking demonstration, food and wine matching demonstration... In the "Hong Kong products exhibition area" of the fourth China International Fair, exhibitors showed their skills, the "Hong Kong flavor" in the exhibition area was fragrant, the picture was mouth watering and the taste buds were open. The Hong Kong Trade Development Council has organized Hong Kong enterprises to participate in the Expo for four consecutive years. This year, it took the lead in organizing 57 Hong Kong enterprises to participate in the Expo, with a year-on-year increase of 27%, respectively located in the "Hong Kong product exhibition area" and "Hong Kong service industry exhibition area". Among them, the 1200 square meter "Hong Kong products exhibition area" continues the previous tradition and mainly promotes high-quality food in Hong Kong. This year, the exhibition area specially set up a performance stand to show the charm of Hong Kong products and unique food culture. Hong Kong jinbaijia group invited master Zhao Rui, the 2018 Shanghai champion of the international Golden Tea King competition (Hong Kong style milk tea), to perform the production skills of Hong Kong style milk tea at the Expo site on June 6. In front of jinbaijia booth, many visitors were attracted by the tea brewing performance of milk tea masters, and the smooth and delicious milk tea was delivered free of charge after being freshly baked. The tea fragrance was floating in the exhibition hall. Wang Qiuyuan, East China Marketing Director of jinbaijia group, told reporters that jinbaijia has participated in the Expo for four consecutive years. This year, the booth displays more than 30 core products. As Hong Kong's intangible cultural heritage, Hong Kong style milk tea making technology has shown its unique charm to the world through the international platform of the Expo, and has attracted more and more people's attention. At the booth of Jinjing Development Co., Ltd., eye-catching Spanish air dried ham, neatly placed red wine and white wine attracted people's attention. "We are used to ham with red wine. This time we have brought a new mix of ham with white wine, hoping to be favored by mainland diners," said Liu Minyi, deputy manager of the company's marketing department. In order to participate in the Expo and promote new products, Liu Minyi made a special trip from Hong Kong. "We have been isolated for 21 days, but it's worth it. We hope to make use of the 'exposure effect' of the Expo to get to know more partners and further expand the mainland market." Bazhen international, a famous ancient brewing enterprise in Hong Kong, is a time-honored brand with a history of nearly 90 years. It participated in the first two exhibitions and participated again this year. Qiu Yuwen, the company's Greater China business director, told reporters that Bazhen insisted on using traditional seasonal fermentation, and the products needed months of brewing and years of aging. "Entering the Expo is a good platform for more people to understand Bazhen and promote the development of the company's mainland business." The reporter observed that this year's "Hong Kong product exhibition area" not only has well-known Hong Kong brands, such as Li Jinji, aozhizun and Bazhen, but also introduces some new exhibitors, such as dianlv, a health food brand, and kangleling swallowing easy, a Hong Kong start-up brand focusing on the research and development of swallowable food. Oriental food, a brand of Hong Kong Yu's trading house, is also participating in the exhibition for the first time. Luo Zhuohong, director of marketing and brand development, said that the company's products include candied fruit, biscuits and nuts. In the past, they were mainly supplied to hotels, travel agencies and airports. In recent years, they mainly focus on snack wholesale. It is hoped that more people will like early spring plum, tangerine peel peanuts Hong Kong snacks such as salted egg yolk and Thousand Layer crisp. Zhong Yongxi, general representative of the Hong Kong Trade Development Council on the mainland of China, said that the fair is a very effective diversified cooperation platform to expand the mainland market, and has achieved fruitful results in the past three sessions. We hope that through this platform, Hong Kong will play an important role as a channel. On the one hand, we will bring Hong Kong's Global trade resources, goods and professional services to the mainland market. On the other hand, we will also help mainland enterprises go global and connect global business opportunities. (outlook new era)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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