Myanmar Chinese media observation: why does China's "online text" go to the world?
2021-10-28
According to the report on the development of international communication of China's online literature recently released by the China Writers Association, by 2020, China's online literature has exported more than 10000 works overseas; The website has more than 100 million app subscribers and readers, covering most countries and regions in the world. On October 25, Myanmar's "Golden Phoenix" published a commentary entitled "why does China's" online literature "go to the world?", which pointed out that today, Chinese online literature has become one of the four major cultural phenomena juxtaposed with Hollywood blockbusters, Korean idol dramas and Japanese animation, which shows that the content and emotion conveyed by online literature have crossed national boundaries and races, Become a literary form that can make the global public empathy. The article said that 20 years ago, no one could have imagined that the literary form of self entertainment by only more than 100 students on BBS would evolve into a huge industry composed of 24.98 billion yuan market, 460 million users, more than 21.3 million authors and 29.059 million works. According to the analysis of the article, there are four main reasons why network literature has become a climate: One is "grounding gas". The author of network literature is also a reader. Many creators are text and literature lovers from all walks of life. They jumped out of the frame of the academic school and wrote by hand. Instead of giving their works profound meaning and tall theme, they brought their own experience and experience in their respective industries into the article. Such "realism" brings fragrance and attracts people. Second, network literature processes and expresses the elements of Chinese traditional culture from solemnization to secularization. From the titles of these popular works abroad, we can see that whether it is martial arts, immortality, fantasy, palace fighting and crossing, their foundation is deeply rooted in tradition, but not limited to tradition. The article says that with rich imagination, the author has built a new "Oriental country" for foreigners through suspense stories. This country is mysterious, gorgeous or fresh, which can cater to their curiosity and thirst for knowledge about China without making them feel distant. The authors have created works that break the "dimensional wall" to express Chinese traditional culture and realistic themes. Third, network literature shows people's "yearning life". In the final analysis, the fire of network literature is inseparable from the word "Shuang" - works with big brain holes and full of imagination, which make people feel comfortable and can't stop reading. What demons, ghosts, gods and Buddhas, dignitaries and authorities have turned into "floating clouds" in front of the aura of the protagonist in the works of the great God of the Internet. The attitude of "God blocking and killing God, Buddha blocking and killing Buddha" and "my life is up to me, not from heaven" are actually the psychological needs hidden in the depths of human nature, and they also have an appetite for personal heroism and romanticism for contemporary readers, especially western readers. The article also analyzes that the 20 years of the rise of network literature is the 20 years of unpredictable changes in the world. Social changes are directly reflected in the reading tastes of the public. In this case, simple and straightforward texts full of counter attack color can better cater to readers. The four is the additional effect of net writing after overseas fire is "increase income", especially in the background of COVID-19, the convenience of network writing and dissemination has made many people rich. High income has attracted more people to participate, accelerated the growth of online literature industry and formed a cycle of mutual promotion. Citing the data of "starting point international", the article said that as of June this year, starting point international alone had cultivated nearly 190000 overseas creators and launched more than 280000 overseas original works. For example, a young woman from the Philippines has more time to take care of young children after becoming an online writer, and her income from writing is much higher than that from a full-time job. Finally, the article believes that Chinese online text is now called "works belonging to people on earth" by netizens, and has become a cultural phenomenon juxtaposed with Hollywood blockbusters, Korean idol dramas and Japanese animation, which shows that the content and emotion conveyed by online text have crossed national boundaries and races, and become a literary form that allows the global public to share feelings. (outlook new era)
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