Go to bookstores, watch performances and visit museums. Nowadays, Chinese people talk about culture at leisure
2021-10-22
Nowadays, Chinese people continue to pay attention to the quality of life, happy work, health and leisure. Watching movies, going to bookstores, watching performances, visiting museums, listening to concerts, walking in cultural blocks... A variety of offline and online cultural leisure has become a necessity in the life of many Chinese people. The growth rate of culture and leisure has expanded On weekends and holidays, the cultural life of urban and rural residents is booming. The attendance rate in cinemas continued to rise, and people's enthusiasm for watching movies was high; There was a long line in the museum, and the whole family, old and young, watched the exhibition; The theatre was full, and concerts were staged in turn; All kinds of cultural festivals are crowded, and there are various ways to visit and experience The annual report on China's leisure development (2021) (hereinafter referred to as the report) recently released by China Tourism Research Institute points out that Chinese people continue to pay attention to the improvement of quality of life. Leisure has become an important choice after physiological activities, work or paid family production and business activities, with an average of 3.8 to 4.4 hours of leisure time per day. At present, the leisure time has increased compared with that before the epidemic. Compared with 2019, the leisure time of urban residents on working days, weekends and holidays has increased by different ranges this year, with the largest increase of 0.91 hours on weekends. "Every weekend, I have to spend a day filling my spiritual life, visiting bookstores and museums, watching movies and various exhibitions. This weekend, I plan to see two long-awaited exhibitions' meet Dunhuang · the world's first exhibition of light and film art exhibition 'and' meet ancient Egypt · golden mummy '." post-90s "Beijing office worker Xiaohan likes this cultural life. Cultural leisure has become an important daily life option for urban and rural residents. According to the report, in terms of the overall structure of leisure activities, cultural leisure ranks second in addition to consumption and shopping. People's awareness of culture and leisure is increasing, the proportion of consumption and shopping is narrowing, and the proportion of culture and leisure has expanded. About 65% of urban and rural residents like to watch movies, visit museums, exhibition halls and other cultural experiences, and choose to go to theatres, concert halls and other places to participate in leisure activities. Cultural leisure is rich and diverse Recently, people are increasingly interested in museums, and precious cultural relics are active in the public view. This year, many amazing treasures were unearthed again in Sanxingdui, Sichuan Province. These cultural relics with magnificent and peculiar shapes and exquisite and complex processes are shocking and attract a lot of attention. Sanxingdui Museum has also become one of the hottest cultural and leisure destinations this year. During the National Day holiday, Sanxingdui Museum received 12400 tourists on the first day, realizing a ticket revenue of 695400 yuan, an increase of 415% and 316% respectively over the same period in 2019 and 588% and 378% over the same period in 2020. Behind the popularity is the attraction of culture and people's desire to explore the ancient Shu culture. In leisure time, people are more willing to achieve spiritual satisfaction. Cultural places including museums, libraries, art galleries, cultural centers, exhibition halls, bookstores, theatres, concert halls, etc. also aim at this demand, constantly innovate and provide rich cultural experience with a new look. "When I date my best friend, I often choose fashion bookstores such as zhongshuge and yanjiyou. We read books, drink coffee, listen to lectures and buy cultural and creative products together." Beijing girl Chen Fangfang likes to enjoy a good time in the bookstore. Nowadays, many bookstores in the city not only sell books, but also integrate coffee shops, teahouses, cultural and creative fairs, exhibition halls and other functions, becoming a resting place for people's cultural life. Libraries around the world are also actively transforming themselves, integrating various activities such as book borrowing, famous lectures, cultural salons and art exhibitions in the library to provide readers with rich cultural nourishment. Not only offline, people's online cultural leisure is also rich and colorful. According to the survey data from China Tourism Research Institute, 55.8% of the respondents actively participate in online exhibitions, 57.7% are willing to participate in the cloud experience of cultural venues, 41.3% are willing to charge knowledge, and 40% like cultural activities such as online film and television and video live broadcasting. Sun Ling, an office worker who loves literature and art, told reporters: "since the epidemic struck early last year, I have been used to visiting museums and exhibitions online. Online cultural activities enable me to accept the influence of culture without leaving home. Last Saturday, I listened to the online concert of the chorus of the 'Party History in singing' of the National Grand Theatre online, and I can watch it for free." Various cultural venues use modern information technology to continuously enhance the convenience and accessibility of public services and improve the people's sense of access and satisfaction. The Ministry of culture and tourism has implemented the digital library promotion project for the national public library system. By the end of 2020, more than 145 trillion bytes of digital resources have been shared across the country. In addition, it also promoted the national public cultural center system to build a public cultural cloud platform, carried out the pilot construction of digital cultural center, and promoted the popularization and digitization of art for all. According to statistics, since the launch of the national public culture cloud in 2017, the cumulative number of visits has reached 809 million. The prospect of cultural leisure is promising Leisure has become an important way for the people to realize themselves and pursue a better life. According to the report, there is still an occasional rebound in the epidemic throughout the country, which still has a certain impact on long-distance travel. In this context, local leisure has become an important alternative to tourism in the short term, and plays an indispensable role in daily life. In order to better meet the diversified and personalized needs, all localities vigorously promote the construction of cultural venues, realize the free opening of public cultural venues, and strive to make people enjoy a richer and richer spiritual and cultural life. According to the latest statistics of the Ministry of culture and tourism, by the end of 2020, there were 3212 public libraries, 618 art galleries, 5788 museums, 3327 cultural centers, more than 40000 cultural stations and 575400 village level comprehensive cultural service centers. All public libraries, cultural centers, cultural stations, art galleries and more than 90% of museums have been opened free of charge, realizing "barrier free and zero threshold". Cultural leisure drives consumption and helps the holiday economy. As the capital, ancient capital and cultural center, Beijing has rich and diverse cultural products and great potential for cultural leisure consumption. Since the 9th Beijing Huimin cultural consumption season was held one month ago, more than 300 activities have lit up a new picture of Beijing's cultural consumption through the six plates of "digital intelligence innovation", "national fashion", "scholarly pleasure", "Huisheng Huiying", "performing arts feast" and "enjoy yourself", and a number of cultural consumption activities with new formats, new models and new carriers have met with citizens and tourists one after another. Recently, Beijing also released the first batch of 12 "Beijing Municipal Tourism and leisure blocks", including Qianmen Street, Sanlitun taiguli leisure block, Badaling Great Wall Tourism and leisure block and Nangong tourism and leisure block, which have become a good place for people to relax. (outlook new era)
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