On the road of "galloping" of network literature, we should "navigate" with self-discipline
2021-10-22
Recently, the Convention on professional ethics of network literary writers was released, which issued a call to resist historical nihilism, praise truth, goodness and beauty, and transmit positive energy. It should be said that this is not only a self-discipline move of the network literature industry, but also a manifestation of the industry's self-consciousness and self-confidence, which is worthy of our great praise. As an emerging category of literature, although China's network literature has not developed for a long time, it has attracted widespread attention with its rapid development momentum and huge scale. According to the recently released 2020 China network literature development report, in 2020, China's network literature works will reach 29.059 million, and the number of network literature authors will exceed 21.3 million; The scale of online literature market reached 24.98 billion yuan, the number of users reached 460 million, and the average daily active users were about 7.5775 million. It can be seen that network literature not only provides rich spiritual food for Contemporary Chinese people, but also realizes the "literary dream" of many literary creators and lovers, gathers the majestic creative force of literary innovation, reshapes the contemporary territory of Chinese literature, injects new vitality and adds new achievements, and also opens up a new path for the overseas dissemination of Chinese culture New space. In this sense, whether and how network literature can continue to prosper and develop is an important factor affecting Chinese literature and even contemporary Chinese spiritual life. At the same time, we should also see that there are some bad phenomena under the prosperity of network literature. From the creation situation, it is an indisputable fact that the quality of network literature is uneven. Among the massive network literary works, there are not only excellent works with novel themes and profound connotation, but also inferior works with random fabrication and vulgar rhetoric. Some works capitalize on feudal superstition in the name of fantasy, some use romance as a cover to stuff pornographic private goods, some wantonly tamper with history and discredit national heroes under the setting of "crossing", while others indulge in minority cultures such as "beauty seeking" and "sadistic love", are satisfied with describing the storm of drinking water, lack of moral feelings and practical care, and even break through the ethical bottom line Contrary to public order and good customs. In addition, the development of network literature theory review and creation is unbalanced, and a large number of new network literature phenomena can not be studied and criticized in time and effectively, which also restricts the canonization process of excellent network literature works. As a natural literature category with strong technical attributes, the change of network literature is closely related to the change of Internet technology, as well as the activities of cultural industry capital. On the one hand, the development of Internet technology makes new platforms and new styles of network literature creation and reading constantly emerge, which in turn "forces" the renewal of network literature creation modes and techniques; The introduction of algorithms and other technologies has profoundly changed the reading and writing relationship of network literature. While solidifying readers' tastes and preferences, it has also created a "cocoon room" shackle for creators, aggravating the homogenization in creation and even the wrong practices such as plagiarism and manuscript washing. On the other hand, driven by the profit seeking purpose of capital and platform, the trends of writers' writing, commercialization of works, consumption of reading, cool literature culture and evaluation flow are looming, and the attribute of literature is gradually weakened and lost. In the long run, network literature may fall into the situation of "network" without "Literature". Industry construction and industry management are the due meaning of modern social governance. If network literature is compared to a fast-moving train, then industry self-discipline is a solid track laid for it. Promoting the prosperity and development of network literature requires joint efforts from all aspects, but the most critical and fundamental thing is to improve the awareness, ability and level of industry construction in the field of network literature. The promulgation of the Convention on professional ethics of network literature writers is undoubtedly an important measure to enhance industry self-discipline. We believe that as long as the contents of the Convention are truly transformed into the standing and creative compliance of network literature writers, we will be able to further carry forward the socialist core values and create a more clean and positive environment for the development of network literature, Promote the high-quality development of network literature, let network literature writers create more literary works that give people warmth and hope, lead the social aesthetic fashion with works with a sense of the times and literariness, better meet the people's cultural needs and enhance the people's spiritual strength. (outlook new era)
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