By 2020, China's online literature has exported more than 10000 works overseas
2021-10-18
For nearly 20 years, network literature has become the largest IP source of Chinese cultural products. "2021 China International Network Literature week" was held recently. The "international promotion film of online literature" and the "international communication report of Chinese online literature" released by the China Writers Association at the opening ceremony show that by 2020, China's online literature has exported more than 10000 works overseas. New business card The international communication of network literature has achieved remarkable results It is reported that among the more than 10000 works, more than 4000 physical books have been authorized and more than 3000 works have been translated online. The website has more than 100 million app subscribers and readers, covering most countries and regions in the world, and has achieved remarkable results in international communication. Yuewen group has successfully exported IP including "Qingnian", "redundant son-in-law", "ghost blowing lamp", "Langya list" and "Full-time Master". At the 5th China "network literature +" conference held from October 9 to 11, sun Danqing, head of overseas business content of reading group, introduced that its overseas portal starting point international has absorbed and trained nearly 300 excellent translators and editors from all over the world in more than four years, launched more than 1700 translation works and cultivated nearly 190000 overseas authors, covering English Spanish, Indonesian, Hindi, Malay and other languages. Aiming at the market opportunity of lack of powerful digital reading platform in Arabia and Latin America, Wuzhou communication press launched that's books platform. Guan Hong, deputy general manager of Wuzhou communication media Co., Ltd., revealed at the 5th China online literature + conference that at present, the download volume of that's Books Spanish app has reached 520000, and the users cover Mexico, Colombia, Peru, Chile and other countries; Arabic language app has more than 6.4 million downloads and users in 175 countries and regions around the world. It ranks second in the ranking of local Arab digital reading platforms and is rated as "a Chinese gift for Arab readers" by Arab mainstream media. A report of outlook think tank further pointed out that online literature is the largest IP source for Chinese cultural products to go to sea. Its coverage has expanded from Southeast Asia, Northeast Asia and North America to Europe and Africa. Now it has spread all over the world and has become a new business card for Chinese culture to the world. New engine The charm of Chinese culture attracts overseas readers With the continuous upgrading of online literature going to sea, more and more Internet Literature IP adapted film and television works are popular overseas. The TV drama "Fu Yao" adapted from "Fu Yao empress" has appeared on mainstream European and American video websites and multinational TV stations, triggering a global film viewing boom; The TV drama "Tiansheng long song" adapted from "Huang Quan" has become the first Chinese costume drama pre ordered by Netflix at the highest level, and is being translated into more than a dozen languages and going global. At the end of 2019, while the TV drama "Qing Nian" was successful in China, it also landed on a variety of new media platforms and television stations in 27 countries or regions on five continents, including South Korea, and won high praise. In October 2020, the first volume of the Korean version, celebrating the past years: the old new world, was officially listed in Korea and ranked at the top of many lists such as the "best seller" of Korean search engine and portal naver. Others, such as ghost blowing the lamp, full-time expert, night, making you shine, Panlong, the story of choosing heaven, and the biography of mortals cultivating immortals, have also been highly praised abroad. Why are overseas readers attracted by these Chinese online literary works? According to sun Danqing, head of overseas business content of reading group, overseas readers can feel the charm of Chinese culture such as brotherhood and respect for teachers through the characters written by Chinese online literature writers. Liu Xiahua, an online writer, has created such novels as the gifted doctor with the title of traditional Chinese medicine, the ultimate teacher with Tai Chi as the core, and hunting fakes with the theme of cultural relics identification. In his writing, he takes Chinese traditional culture as the theme and firmly believes that the of the nation is the of the world. The "talking elbow" of post-90s network writers is more direct, "the core competitiveness of network literature is story. Network literature is bound to become one of the important engines for the development of cultural industry in the future, because there are a group of people who can tell stories best." New opportunities Help more female authors achieve economic independence After the outbreak of the global epidemic in 2020, the career of online literature writer has attracted more and more people to write part-time or full-time online because of its flexibility and stable income, which has also changed the lives of many authors, especially female authors. "We see that creation has the opportunity to help more female writers around the world achieve economic independence. Among the creators of starting point international, women account for 53%. A female writer from Bangladesh was forced to accept the marriage arranged by her father. Her love stories are very popular with readers. The monthly royalties have become an important source of income for the family. After realizing economic independence, she finally has a chance to win Courage rejected arranged marriage. A female writer from the Philippines is a young full-time mother. After becoming a writer, she has more time to take care of young children, and the income from writing is far more than that provided by a full-time job. "Sun Danqing revealed that starting point international has established a profitable business model by balancing the interests of writers, translators and readers, At the same time, through a complete writer welfare system and resource support plan, writers are encouraged to create more stably and continuously. In the first Arab network novel creation competition held by Wuzhou communication press, a woman also won the first place. Ella Naim, a female doctor of literature from Palestine, said bluntly: "that's books has opened a window for the dissemination of Arab culture." Guan Hong said that this is the only online literature competition in the Arab region, and it is also a literary competition with the widest coverage, the largest number of participants and the greatest influence in the Arab region, Many young people who love literary creation realized their dream of being discovered by publishers by participating in the competition. Nevertheless, the overseas dissemination of network literature is still in its infancy. The master of mysteries is called by foreign media as a work "belonging to all people on earth". Its author "squid who loves diving" told the reporter of Beijing Youth Daily that in order to go better on the road of online literature to the sea, on the one hand, we should explore the reading preferences of readers in different overseas regions with the help of scientific and technological means, so as to make the works to the sea targeted; On the other hand, we should strengthen the cultivation of overseas original writers, realize the transformation from translation to local creation, and make the content of overseas online texts blossom and colorful. (outlook new era)
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