Is camping consumption cooling down
2023-05-30
Is camping consumption, which was a phenomenal sensation during the pandemic last year, going to cool down? Business is not as easy to do anymore, "said Xuan Ming, the manager of the Beijing Jinshanyuan Camping Base. He recalled last year during the Qingming Festival holiday, when the camping industry was booming. He only opened half of the camping sites, but still received nearly 600 or 700 people of customer traffic every day. His phone was constantly receiving inquiries from customers, and he had no choice but to refuse. "There will be over 300 missed calls in a day," he said. During this year's May Day holiday, Xuanming drew on last year's experience and opened all the venues, but the passenger flow plummeted to half of last year's, with only 60 to 70 tents per day at most. After the May Day holiday, this number is even smaller. "There are only about ten or twenty tents on weekends, and no one may come for a day or two on weekdays. But in Xiayang Village, Anji County, Huzhou City, Zhejiang Province, the popular camping site, Party branch secretary Bao Xin calculated the village's camping revenue during this year's May Day holiday - almost two or three times that of last year. The exit of some practitioners does not represent a decline in the industry. There is a popular online camping site in Anji County, Zhejiang Province - "Xiaohangkeng". Bao Xin told China Youth Daily/China Youth Network that this year's "May Day" camping site has a continuous stream of tourists, with some tourists being stuck in traffic for 3 hours on the road. The manager of another camping base in Hangzhou stated that after the adjustment of epidemic prevention and control policies, not only did they not divert the original local customer base, but instead attracted a group of non local customers from surrounding cities to come to the base. The 2022 Research Report on the Integration and Development of China's Cultural and Tourism Camping Industry predicts that the overall scale of China's camping market is expected to reach 178.14 billion yuan in 2023, approximately 9 times that of 2019. According to data from iMedia Consulting, it is estimated that the core market size of China's camping economy will increase to 248.32 billion yuan in 2025, driving the market size to 144.028 billion yuan. According to the analysis of relevant institutions, at present, the market penetration rate of China's camping industry is about 1%, and that of the standard US Japan market is about 10%. There is still room for substantial growth. The staff in charge of camping business in Xiaohongshu introduced to the reporter of Zhongqing Daily and Zhongqing Net that the data on camping related posts in Xiaohongshu this year has increased significantly compared to the same period last year. The daily average number of notes released in April and May has increased by 41%, and the daily average number of notes released in March April this year has increased by 121% compared to January February. Ding Shuo, the founder of China Outdoor Camping Life Exhibition, has been deeply involved in the outdoor industry for many years. In March of this year, he led the organization of an outdoor camping life exhibition, which attracted over 50000 attendees over a 3-day exhibition period. A total of 163 participating institutions showcased nearly 200 brands. In his view, the rapid development of the camping industry cannot be simply attributed to accidental phenomena driven by the epidemic, and it is also inseparable from the inevitable factors of the times. Ding Shuo introduced that the camping model known to everyone during the epidemic period belongs to "refined camping", English name is "Glamping", which is a relatively subdivided category in the field of camping. In 2016, the Oxford Dictionary officially included the term 'Glamping' in its list for the first time, which is equivalent to saying that it is also a relatively emerging industry globally. And in China
Edit:Hou Wenzhe Responsible editor:WeiZe
Source:china youth dairy
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