Liu Xue has been in cold war with her parents for a month. All this began with a live broadcast of "short video campus entrepreneurship". Under the guidance of campus entrepreneurship master "Lv Bu", Liu Xue joined an entrepreneurship project called "traffic king". She once thought she had found the direction of her life. But this dream about entrepreneurship comes and goes quickly. With the "master", Liu Xue "cheated" 6000 yuan from her mother. "Traffic king" is just the tip of the iceberg of the scam. In the major short video platforms, search "campus entrepreneurship", and you can still find a large number of accounts sharing college students' entrepreneurship projects, with 71.733 million topic hits. Some college students who devote themselves to campus entrepreneurship projects want to be Internet Celebrities and realize economic freedom; Some hope to reduce their parents' burden by subsidizing their daily expenses through "flow king"; Others plan to make money to buy a commodity that has been growing grass for a long time and then quit. They all believe in the myth of short video making wealth. The Beijing News reporter found that such short video accounts that teach college students how to start a business take the opportunity to promote "entrepreneurial projects" and attract college students to pay to join while grabbing network traffic. The so-called project is actually constantly pulling franchisees into the partnership and developing offline. Chen Dong (a pseudonym), a policeman who has investigated relevant cases for many years, used "endless rats" to describe similar gangs. "Many cases involving MLM fail to meet the criminal responsibility standard, the evidence chain cannot be closed, and the participants can only criticize and educate them when they report the case." Driven by huge profits, some criminals would rather take risks and start a new stove even if they were punished. LV, the "mentor" of entrepreneurship, did not release videos on the short video platform, saying that there were big business opportunities on campus, and it was easy to earn 27000 yuan a month. Photo source: screenshot of blogger Lv Bu's short video account "Flying pig" on the air outlet Liu Xue's dream of wealth began with a live webcast. On January 6, 2022, in a short video platform, a campus entrepreneurship live broadcast hosted by blogger "Lv Bu" attracted her attention. "It's so easy to make money in college now. I made a total of 1.2 million yuan in college and successfully led hundreds of college students to achieve economic freedom." On the screen, Lv Bu, a 20-year-old boy, is enthusiastically talking about his tortuous and brilliant entrepreneurial journey. He is a famous brand, with a pair of black framed glasses on his thin face and a shiny oil head. "A girl studying in a junior college, after joining the college students' entrepreneurship project, after only one year, she changed herself and became an online celebrity with millions of fans. She also liked to mention the convertible BMW..." Lu Bu Tao described one case after another of college students getting rich. From time to time, she raised her hands and drew back and forth in front of her chest. The big famous metal watch on her wrist was shaken and "clattered". Liu Xue envies those who can get rich quickly. She studied in a university in Tianjin and majored in international business. Among countless occupations, she most envies online bloggers with fashionable clothes and free time. The 19-year-old never shy away from her purpose of spending a lot of time shooting short videos every day: "if you want to make money, go to the Internet, be a blogger if you want to be famous, and be a netizen if you want to make money and be famous." Lv Bu said that the short video has strong interaction and is the "spiritual food" that everyone can't live without. It can not only harvest the flow, but also realize it. "Entrepreneurship is to be a flying pig standing on the tuyere. If the tuyere is right, the pig can fly." "Pick up the pen of the snow and write it on the pen!" After more than 30 minutes of live broadcast, Liu Xue didn't understand what Lv Bu said about the short video entrepreneurship project, but her intuition told her that it coincided with her dream. On the same day, Liu Xue took the initiative to add Lv Bu's wechat and asked about the method of short video entrepreneurship. "The company will teach you how to operate your own account and realize it through short video traffic." Lv Bu was not very enthusiastic. He told Liu Xue that a few days ago, he just helped an 18-year-old girl do the live broadcast and gained a lot of fans. Liu Xue recalled that after some courtesies, Lv Bu recommended an entrepreneurial project called "flow king" to her, saying that the original price of the entry fee was 9800 yuan, and now she can become a senior partner as long as 5980 yuan. After joining the association, the company will provide ready-made video materials and copywriting to help her build a large flow of successful entrepreneurial young people. Liu Xue is ready to act immediately. But the entrance fee is not a small amount for her. In the evening, she asked her mother for 6000 yuan on the grounds of signing up for an English training class. The parents on the other side of the phone not only knew nothing about Liu Xue's business plan, but also felt gratified for her daughter's progress. Like Liu Xue, Lin Yang, a 20-year-old junior, once thought he had met bole. Lin Yang has lived in a less affluent family in Guizhou since childhood. His parents make a living by growing vegetables and farming. In order to reduce the burden on his family, Lin Yang works in the fast food restaurant near the school every weekend for 80 yuan an hour. "It's not easy to test from my hometown. I must work harder than others." In his freshman year, Lin Yang went shopping with his classmates in Chongqing for the first time. "A pair of basketball shoes can be sold for more than 2000 yuan, and it costs 300 yuan to eat an authentic steak and Western food." It was a "new world" that Lin Yang had never seen in his hometown county. For those students who lived a superior life, he often felt envy and inferiority. On November 6, 2021, Lin Yang was attracted by Lu Bu's "heroic" image in a short video. He felt that LV did not only understand the actual needs of college students, but also proficient in the ways of short video operation. "I've seen a lot of bloggers who get rich because of short videos. They are very cool and cool." A few days later, Lin Yang rummaged through the boxes and cabinets in the dormitory, found the remaining 1306 yuan, paid the deposit, and pieced together 1500 yuan from his classmates and friends around within a week, officially joining the college student entrepreneurship project. He regarded the "flow king" as a fast ship that changed his fate and decided to try it. The "flow king" campus entrepreneurship project is a publicity poster released publicly. Picture provided by the interviewee An entrepreneur you've never met After entering the project member group, Liu Xue got a specific project teaching video. The Beijing News reporter saw from this video that it was a video recorded by Lv Bu, which taught members how to build personal equipment. In the video, he first taught members how to compile personal introductions: "you can write like this. You came out to mix with society at a young age and made great achievements. There are two short video internet companies. These are compiled, and the background of avatars should also be related to showing off wealth." On the last page of the video, it reads, "internal information is only for members to watch. It is strictly prohibited to disclose and bear the consequences". Liu Xue said that this teaching video has appeared in several member groups. "The packaging and script of many short video accounts for campus entrepreneurship are exactly the same as what is said in this video." "The project is to explore the store offline. I don't need to go in person. The company will provide unified store videos and copywriting materials, which can be sorted and published with my own account every day." According to Lu Bu, the so-called "entrepreneurship" is to attract fans to pay for their projects by creating successful entrepreneurial young people's facilities and publishing business cases of some physical stores, which can be divided into 10% after success. On the day Liu Xue first joined the group, Lu Bu invited a "male guest" to talk about his changes after joining the "traffic king" in the group. In this sharing, the male guest publicized his twists and turns of making money at zero cost through projects such as cleaning the bedroom, recycling old clothes and opening a small print shop, and claimed that it would be easy to earn thousands or even tens of thousands of yuan a month as long as he did it according to the teaching video. Recalling that day, Liu Xue said, "it's like a crazy success sharing lecture". According to the teaching video, Liu Xue registered new accounts on several short video platforms. Lu Bu told her that in the process of packaging people, "showing off your wealth" is very important, "let the audience feel that you are particularly powerful, and they will privately trust you and ask you the secrets and methods of starting a business. In this way, more than half of you have succeeded." Then, LV didn't promise her that as long as someone sent a private letter, the company would send someone to conduct one-on-one sales counseling, "after the next family completes the franchise payment, you can get a commission." The Beijing News reporter found that the "traffic king" project has three levels: member, partner and senior partner. Pay 2980 yuan, 4980 yuan, 6980 yuan and 10000 yuan to become members of different levels. According to the rebate system of "flow king", after offline franchise payment, the home can withdraw 10% - 30% of the total cost. In addition, the senior partner project with a price of 19800 yuan claims to be able to create a personal exclusive IP. A single transaction can obtain a commission of up to 50%. Liu Xue is worried that this joining mode is similar to MLM, but Lv Bu at the other end of the mobile phone seems to have felt her hesitation, "I won't hurt you. If you pull someone, this person can help you sell and pull people again. One to two, two to four, office workers can't make so much money. If it's MLM, the police have caught us long ago. If you don't even believe in yourself, how can you let others believe it?" At the other end, Lin Yang also joined another "flow king" project group. One after another, Lin Yang opened a personal account in three short video platforms. His personal setting for himself is: "20-year-old junior college student, started a business for three years, and successfully operated a media company with a market value of tens of millions". When Lin Yang recalled to the Beijing News reporter the days when he stared at the short video profile like a demon, he said, "this is an easy opportunity to make money. I especially believed everything he said at that time." There are 258 people in his project group, all of whom are college students aged 18-22. There are more than a dozen such groups, and Lv Bu's task is to encourage and urge them frequently in the group. "More than 20 years of independent life has taught me a truth. When people have no money, everyone looks down on them. Think about their parents and work hard to raise you so that you can make a difference in the future." LV kept sending voice, and the members who paid the money catered to the reply one after another, "the boss asked to take it, come on together!" Recalling the "flow king" partnership crowd, Lin Yang sighed "Crazy". In fact, the members of the group have never really met Lv Bu and do not know each other's real names. In March 2022, the campus entrepreneurship tutor repeatedly told college students that if they were recruited into the "flow king" project, they would get a 10% commission, and claimed that the distribution profit of the project was more than 36%. Picture provided by the interviewee Head pulling operation Online "pulling heads" has become Liu Xue's "main business". "First use a large area of light eye shadow to cover the entire eye socket, which will have the effect of magnifying both eyes..." at 9:00 in the morning, the first professional class in the university has begun. Liu Xuecai reluctantly got up from bed, sat cross legged in the narrow upper and lower bunks, and learned makeup with the video blogger. This is her first step to become an online popular entrepreneurial blogger. She applied a thick layer of liquid foundation on her face, and then picked up a small brush and circled powder Blusher. After more than a dozen processes, Liu Xue felt that she was finally radiant in the mirror and could be photographed. At the beginning of the live broadcast, Liu Xue competed with the camera first