"Male edition Li Zi Qi" Zhang classmate, "civil engineering move brick person" big fierce son, seem overnight, all kinds of local flavor life class bloggers quickly become popular, enter the public field of vision. These bloggers have conveyed a hidden signal, and Kwai is no longer the first source of short videos in rural areas. By the time of writing, Zhang tiktok updated 44 videos on the jitter, and the total fans reached 14 million 298 thousand. The big shot has updated 53 videos at B station, with fans reaching 660 thousand, becoming one of the fastest UP owners in the living area. Their videos have similar characteristics, far away from gorgeous urban life, without aesthetic filters and carefully decorated pictures, showing the coarseness and triviality of life, with a local sense different from popular culture, but they have a strong attraction. Take Mr. Zhang's video as an example. The video with the highest amount of praise in the past three days is brother tofu, with a praise of 2.15 million. In the video, he took out a CD and cooked soybeans while watching the CD. Then he made his bed and went to bed. The next day, he got up at 8:30, picked up soybeans, rode on a tricycle, called brother Ertao, went to the village uncle's house to grind tofu and went home to make tofu From this video, you can clearly perceive why classmate Zhang is called "male Li Ziqi". Because his video has a common motif with Li Ziqi. It also shows rural life and records his day's life, cooking tofu, growing vegetables, catching fish, fishing, etc. with neat actions and clear themes, it virtually outlines a comfortable and simple idyllic ideal country far away from the city. It is similar to the themes of brewing soy sauce, cultivating vegetables, cutting firewood and cooking in Li Ziqi's previous video. At the same time, the public can clearly feel the difference between Zhang and Li Ziqi. Compared with Li Ziqi's habit of creating a poetic life with aesthetic empty mirror and variable-speed photography, classmate Zhang's video is high-frequency and fast. It is connected with narration by a large number of editing lenses. Instead of pursuing delicacy and aestheticism, it presents a fierce and rough sense of reality. In the past week, Zhang's fans have increased by more than 3 million, and quickly jumped from a short video life blogger to a topic online popularity. The big jerk at station B recorded his cattle and horse life on the construction site, while doing manual work and "Persuading" young people, and unexpectedly became the emotional projection object of young people in the society. Kwai Fu became popular as a node in the tug of war competition of all kinds of video platforms. The content of the local tiktok life, which is proud of the fast hand, can also survive on the platform of shaking and B stations, and the platform barrier seems to have been further dispelled. Two months, Zhang tiktok shook his voice. In the current Internet content market, Zhang's rapid popularity in a short time is surprising. In October, Zhang began to publish short videos on the tiktok. His first video "dumplings with wine" takes about 6 or 7 minutes to record his day with a large number of clips. He gets up, washes, eats, goes to the vegetable garden to pull vegetables, and eats dumplings with friends, showing the daily life of a single man in northeast rural areas. At this time, there is no symbolic soundtrack in the video, and it is not very prominent in the video of rural life. Until fourth tiktok, "go to town," Zhang classed as AlohaHeja in German song "the He of BGM". The video content of Zhang classmate was really completed, and the standard configuration of "high frequency clip + symbolic BGM" talent shows itself on the shaking. This situation is not difficult to understand. Just like Zhu once's boring life and beautiful partner, music with recognition and color marks in the field of short video is an important part of video content. BGM appears repeatedly and forms a mark on the user's perception. What I really pay attention to is the editing method of classmate Zhang's video. It is often seen. Kwai Tong's life is not very special in terms of content. So it is common to see similar rural life sharing on the fast track. But Zhang's video skills such as mirror and transition, the switching of close and near close-up, the rhythm of the fast process, and the rural life which seem to be no ordinary life have produced a strange chemical reaction. It makes people have an irresistible attraction and can continue to watch videos. There are many users in the commentary area who sigh tiktok, "too much, I don't know how to see it all." this feeling also appeared in the video of Li Zi Qi. Tiktok tiktok's fans on the shaking voice reached millions of level in one month, and promoted to the middle waist creators. This is a fast rising speed and amazing in the shaking. Tiktok released the "2020 jitter creator's ecological report", which added 130 million creators in 2020 tiktok, and fans broke millions of creators in 7000. For example, Zhang is one of the few newcomers who have accumulated millions of fans in a month. Tiktok, however, was more astonishing. In the second half of 11, Zhang became a market choice. Traffic surged. Not only did the users get interested in the bachelor, but he also became interested in tiktok's life. Zhang's tiktok fans increased by hundreds of thousands of videos per video. By the beginning of December, Zhang's fans had broken through tiktok, and became the few rural life bloggers on the jitter. Why did you choose Zhang? So the public is eager to know the successful password of the birth of this phenomenal blogger. Why did the traffic choose classmate Zhang? The answers came from all directions. Some people attribute Mr. Zhang's success to his video theme and style. His rural life is rough but vibrant, and high-frequency editing is also in line with the viewing habits of modern users. It even happens that Li Ziqi, the head blogger of pastoral life, has stopped for more than three months, and Mr. Zhang's appearance coincides with the time. This reason is reasonable. Rural life content has always been one of the traffic passwords of short video platforms. China's Kwai tiktok video from the earliest kinds of magic soil to the sea, farming, local specialties delicacy, breeding and other rural themes, including Li Ziqi, who created Chinese poetic idyllic life, because the bamboo farmers and the B station, which are famous for their famous bamboo mouse wars, have stable traffic volume. Perhaps the public's favor for rural life can be attributed to the farming culture deep into the public's blood. People who work hard in modern society can't resist their yearning for simple land. Besides the theme, Zhang also has technical and professional advantages, and even contains some craftsman spirit. According to the statistics and analysis of netizens, in a video of more than 7 minutes, there are nearly 200 lens movements. From shooting to editing into a film, you complete it by yourself. Others attributed Zhang's success to the support of the platform. In August 2020 tiktok began to launch the new farmer plan tiktok, which claimed that it invested billions of traffic, millions of dou+, and totaled 1 billion 200 million of the flow resources to support the creation of three rural contents in all directions. Zhang Tongxue's tiktok tiktok is not an accident, but a result of shaking the countryside's content, and also an inevitable result of the market's trunking and sinking. Rural life blossom everywhere, Kwai's crisis Tiktok Kwai old fellow is really interested in the short video industry, but Zhang is popular in the jitter, instead of the veteran player who has been playing the world through the sinking market. If you do not emphasize the platform, many people will think that Zhang classmate is more in tune with Kwai Tsing's tonality. Kwai Kwai tiktok, a young city in the second line, has a more market in the three or four line. The rural, local flavor, shouting, old iron and other secular culture are the fast colors. If the jitter is young and fashionable, the old fellow is the mass market. Kwai Kwai, Kwai Chung, is a fast track content ecosystem. Among them, all kinds of millet and rifle style folk wisdom are sprouting up. The fast hand was once the entrance to the modern rural life. In content market, Kwai almost covers most of the rural producers. According to the "Kwai San agriculture ecological report" data, as of December 2020, Kwai San has more than 200 million interest users. Among them, the daily average broadcast volume of relevant short videos is 650 million, and 55 million people watch the live broadcast every day; The average daily consumption time of short video is 5 million hours, and the average daily live viewing time of short video is more than 2.2 million hours; Short videos have more than 12 million likes per day, and live broadcasts have 140 million likes per day. Kwai Kwai Kwai has also kride the wind and waves of rural content ecology. In 2020, the fast track planner launched a number of three rural direct seeding activities, such as the new farmers' nun, the fast track and the winter season, the Kwai Fu, the three peasants, the golden gate, and so on. But tiktok Kwai Kwai's tiktok tiktok broke the monopoly dream created by the fast hands. The public noticed that there were also some soil suitable for the growth of rural content in the jitter, and the smoke was also loud and smoked, and the fast countryside theme was being sniper. Kwai Chung tiktok blossom everywhere, not only is the jitter, but the B station's rush to catch up with the sea is hot, and Hualong's brothers are popular, including the recent big time civil engineering giant who has attracted much attention. The video content with the rural flavor is spreading everywhere, and the uniqueness of the fast hand is being dispelled. With the intensified competition of short video platforms and the concentration of content market traffic, there may be more popular models of the same type in the market. A certain vertical content is no longer exclusive to a certain platform, and the barriers between platforms are gradually integrated. This is both good news and bad news. For creators, they have more rising channels. As long as the content is competitive, they can blossom everywhere. For the platform, the so-called ecology and characteristics are gradually blurred. How to retain creators and hatch unique head content will need to explore more paths. (Xinhua News Agency)